Playcast Media Systems Introduction Presentation.
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Transcript of Playcast Media Systems Introduction Presentation.
![Page 1: Playcast Media Systems Introduction Presentation.](https://reader035.fdocuments.us/reader035/viewer/2022081603/5697bfc11a28abf838ca488e/html5/thumbnails/1.jpg)
Playcast Media Systems
Introduction Presentation
![Page 2: Playcast Media Systems Introduction Presentation.](https://reader035.fdocuments.us/reader035/viewer/2022081603/5697bfc11a28abf838ca488e/html5/thumbnails/2.jpg)
Vision
2
Playcast brings high end Playcast brings high end video games to video games to streaming distributionstreaming distribution
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Game Streaming Highlights
• Playstation 3\Xbox 360 quality gaming without the console or game software– High end, next generation off-the shelf games run on the server side– Encode and stream the audio and video as MPEG stream in real time– Game controller connected to TV/Set Top Box/PC/Mac– End-to-end user experience is PS3/XBOX360 quality
• Streaming Service is commercially available in Europe and Asia– Available on Public and private cloud systems (over the top and over
Cable\IPTV)
![Page 4: Playcast Media Systems Introduction Presentation.](https://reader035.fdocuments.us/reader035/viewer/2022081603/5697bfc11a28abf838ca488e/html5/thumbnails/4.jpg)
Company
• Founded in 2007• Ran first field trial on a live cable system in ‘08, large
scale system in ‘09 and live service in ‘10• Headquartered in Kibbutz Mishmarot, Israel
– Media and European sales in London and Lisbon– Media and APAC sales in Singapore
• Privately held (VC funded)
4 Playcast Headquarters
About Playcast
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Business Model Highlights
• Playcast provides a complete Game streaming solution• Servers system (data centers)• Managed Content solution (Royalties and programming)• Integration into CE products
• White-lable• Revenue Sharing
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Commercial Service
• Launched Service with Portugal Telecom and Singtel– Portugal Telecom
• Branded Meo Jogos (Meo is the PT TV brand)• Available to the Fiber subscribers (adding DSL in July ‘11)
– Singtel• Branded “Esc” (Excape) • Available to Fiber, DSL and competitors broadband users
PT CEO announcing launch
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Games Catalog• Industry’s most recognized brands from Activision,
THQ, Capcom, Codemasters, Atari, Disney and more.• Content packages the content• On-air service targets family demographics, with a
package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals
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Packaging
• Flexible packaging options– Sample basic package: selection of 20 titles,
refreshed monthly for (play as you will)– Thematic package: 1 – 10 titles, sold in addition to
the basic pack (Sports, Kids, Disney etc.)– A-la-carte: games sold for 24 hours
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User Experience
• Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent
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Typical Basic Package Lineup• Shooters: Call of Duty, Metro 2033, Frontlines, Operation
Flashpoint, Red Faction Guerilla• Racers: Dirt2, MotoGP, Pure, Test Drive• Action and Adventure: Street Fighter4, Back to the Future• Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda• Puzzles: Balance, Majong, Chameleon Gems
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System overview
Playcast Media – Confidential
Access Network
Monitoring System
PC/Tablet
Connected TV
Game Network Management
User Data Storage
Community
Streaming Servers
Gamepad commandsVideo
Session controlSession control
STB
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CPE Requirements• HID drivers on the USB ports (for gamepad)• Low latency decoding (optimize buffers parameters)
– MPEG decoding (MPEG2/H.264)– UDP/HTTP streaming– Bitrates of 3 – 6 Mbps
• Thin client– Session management – Sending gamepad commands back to the server
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Thank You