PLAY WITH THE PROS

Prepared For: Region of Waterloo Cricket Association

Prepared By: Brandi Czacko-Mah

Sahar Aspari

Charlotte McCord

Raven Patzner

Samantha Singthong

Current situation

We have 6 months to register participants Creating awareness of the sport of Cricket

and ROWCA Cricket is one of the fastest growing sport

in Canada Parents hesitant to enroll their children in

seasonal sports Need to educate our target market about

Cricket and ROWCA Cricket has long term potential Kids have no access to national players

Goal and Objective

Goal: Register 600 kids by May 2014 Target Market

Primary: parents age 35-54 Secondary: children 6-14

Objectives

Create awareness of Cricket and

ROWCA

Educate Target

Market: School

Assembly

Database Creation

March Break Camp

Cricket Season

Registration

Big idea

PLAY WITH THE PROS Superstar: Monali Patel

Number one coach/play in North America Role model/ mentor

Educational and create curiosity Motivate kids into playing

Our Plan

Register for Cricke

t

Social Media

Posters

School Assem

bly

March Break Camp

Meet and

Greet BBQ

News-paper

Ad

Radio

Mobile Signs

Brochure

Creatives

Direct Mail Letter Enrollment Form

Creatives

Brochure: Front Brochure: Back

Creative

Blocking Chart

Date

Dec.31.2013

Jan.31.2014

Feb.28.2014

Mar.10-15.2014

Mar.16-May31.2014

Milestone

3 Schools visited

4 Schools Visited

Heavy Advertising8 Schools visited

March Break CampMeet & Greet BBQ

Word of Mouth

Registrants

30 Registrants

50 Registrants

80 Registrants

150 Registrants

290 Registrants

Total: 600 Registrants

Budget

Overall costs Poster: $1,499.00 Newspaper: $2,076.00 Radio: $470.00 Mobile signs: $310.00 Brochure $900.00 Promo package: $1,800.00 Meet and greet BBQ event: $3,916.00

Total Campaign Cost

Anticipated Results

Achieve the goal of registering 600 kids by May 2014 Dec-Feb.: 160 registrants March-May: 440

Budget of $12,152.74 Profit of $3000 ROI- ? CPA-?

THANK YOU