You don’t have to be BIG to make an impact

Todd EspositoChief Financial OfficerOfficial CSR LeaderApril 28, 2010

Who Is Platinum Bank?

UAH mln 2005* 2006 2007 2008 2009

Assets 63

384

909

1,421

1,525

Equity 25

150

600

739

821

Net Income (12)

(45)

(39)

(38)

80

Personnel 211

959

1,239

1,437

1,046

POS 53 533 595 712 528

Branches 1 1 3 5 6

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Klein aber Fein…

Shareholders

Financials

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Who Is Todd Esposito?

Previous Lives:GE Consumer Finance Austria

GE Consumer Finance Czech RepublicAlfa Bank Russia

Previous Positions:Chief Financial Officer

Chief Marketing LeaderGE Elfun Country Leader

Current Position:Chief Financial Officer

Official Corporate Social Responsibility Leader

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What Am I Going To Talk About Today?

Best Practices from GE Elfun

Best Practices in Ukraine

Incorporating CSR into a Ukrainian Business

Easy steps to get started

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GE Elfun

80 year old global organization of GE managers and employees

Committed toward volunteerism, community service

Hundreds of Divisions worldwide

Helping the local communities where GE is located

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GE Elfun Best Practices

Need a Senior Manager as Sponsor

Create a Strategy…Focus!

Start with a small team

Start with small, manageable projects

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GE Elfun Best Practices

Measure your results

Communicate your results via HR/PR

Celebrate your success

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Platinum Additional Best Practices

New Products Increase Productivity

Increase Marketing brandOpen Up Branches

Link CSR to Business Strategy

You can involve business partners

You can do CSR WITHOUT

asking business for moneyPassion employees are contagious

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Platinum Bank CSR Mission Statement

Mission Statement:The goal of Platinum Bank is to maximize profit in an ethical way

As part of Ukrainian society Platinum Bank plays an integral role in the lives of many Ukrainians:

Platinum Bank employees over 1 000 people across all Regions of Ukraine;Platinum generates its’ profitability from Ukrainian citizens using our products to improve the quality of their lives.

Therefore, Management and Employees must have a commitment to helping Ukrainian society. The relationship is symbiotic.

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Platinum CSR Focus

Area ProgramsGovernance Concrete workplace standards, responsible

business practices with partners and customers, and Western style business ethics

Environment Go Green business practices, Volunteerism

Community Children

Support Orphanages (via giving equipment, Holiday presents, raising money to assist new programs). Volunteerism: teaching in schools (Financial literacy, CV creation); Visiting orphanages

Less FortunateHiring handicap workers where-ever possible

Employees An exciting, invigorating workplace whereby the cornerstone of Employee life is our corporate values, including programs to help employees in need

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Link CSR To Business Goals

Increase Employee Productivity

Area CSR Business Goal

Governance

Workplace standardsResponsible business practicesReward decision making

Environment

Recycle paperDouble sided printAuto-off lightingNo paper presentations

Decrease Costs

CommunitySupport orphanagesHire Handicap

Support Marketing/PR

EmployeesExciting workplaceProper ethical values

Increase Employee Productivity

ENVIRONMENT

Paper Usage Energy/Water saving

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Example Projects And Results

• Floor printers, no individual printers

•Automatic double sided printing

• Management presentations on computer ONLY

•Recycle bins in Printing rooms

•Work with Recycle company to collect Paper

• Heating/Air conditioning automatic start/stop

• Special energy saving lights

• Last person to leave, turn off lights … Security double check in the evenings

• Using Water coolers, not bottled water

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Community: Children

Community: Children

Example Projects and Results

4 towns: Kiev, Fastov, Boyarka, Kharkov85 children and 23 mothersDonating 600 pampers packages250 children costumes50 clothing sets for mothers

4 towns: Kiev, Fastov, Boyarka, Kharkov85 children and 23 mothersDonating Clothes and toys for children development

Half Year PampersAnd Clothing Drives St. Nicolas Day

1 town: KievDonating School clothes and stationary

September School Drive

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Community: Children

Community: Children

Example Projects and Results

1 town: Kiev In cooperation with children development school “Detki-monetki”Children of the age of 13-1630 children

4 towns: Krivoy Rog, Berezan, Teteevo, KharkovIn cooperation with Eurasia Fund5 computer classesDonating 100 computers , 20 mobile phones, 30-50 tables and chairs

Financial lectures Computer world

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Example Planning Long Term Impact

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Thank You For Listening