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  All-purpose cleaner

  Additional shelving or peg hooks

  Merchandise

  Price Labels, Signage

The planogram is a visual diagram, or drawing, that provides in detail where every product in a retail

store should be placed. These schematics not only present a flow chart for the particular merchandise

departments within a store layout but also show on which aisle and on what shelf an item is located. Aplanogram should also illustrate how many facings are allocated for each SKU. 

The complexity of a planogram may vary by the size of the store, the software used to create the

planogram and the need of the retailer. Planograms can be as simple as a photo of a preset section or

more detailed with numbered peg holes and shelf notches showing exact placement of each item.

Creation of Planograms

Big box stores and larger retailers typically hire merchandising specialists to assist in developing

planograms or they may have their own in-house planogrammers. Due to the hefty price tag of

most planogram software, small and independent retailers often resort to using word processors or paper

and pen to optimize shelf layout.

As competition increases, we're seeing vendors and distributors becoming more aware of the

importance of correctly merchandising their products. That awareness is leading to better point-of-sale

displays, planograms and other marketing aids provided to retailers directly from the suppliers at no

cost.

Planogram Purpose

Product placement and improved sales are just two very basic reasons a retailer should beimplementing planograms in their shops. Planograms provide many other positive benefits, such as:

  Assigned selling potential to every square foot of space

  Satisfying customers with a better visual appeal

  Tighter inventory control and reduction of out-of-stocks

  Easier product replenishment for staff

  Better related product positioning

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  Effective communication tool for staff-produced displays

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Display Tables – Store Fixtures February 17, 2014Carlson JPM Store FixturesLeave a comment 

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Judith Bell and Kate Ternus in their book, Silent Selling: Best Practices and Effective Strategies in

Visual Merchandising, fourth edition, pages 117 and 118, give us their take on the impact and

importance of tables as a store fixture.

 ―The single most important fixture in the retail industry is the table. Tables of some type greet

shoppers at the entrances to most stores or departments. Such display tables may be permanent

fixtures or temporary installations with a mission. They can be circular and skirted to thefloor, rectangular and as substantial as any fine wooden furniture, or combined, as in a multilevel

grouping of  nested serving tables. 

A table is an ideal introductory fixture because it has a low profile. It shows merchandise effectively at

the front of a department while providing clear sight lines into the rest of the area, where more

merchandise is presented. Tables set out in midaisle also offer a great way to rest or feature new

items or offer regular products at special prices, enticing passers-by to stop and shop on impulse.

Sale tables are effective during clearance periods because customer are conditioned to finding

bargains on temporary tables. However, do not over use the bargain table device. If you do, your

bargain table strategy will lose impact and credibility with shoppers.

Special sale table tops that look like shallow boxes on legs are called  ―jumble‖ or ―dump‖

tables because they will hold all types of sale items that might normally slide in all directions when

shoppers sort through them. Stores that have tracked sales results for products presented on tables

versus round racks have often found that tables are more productive. Perhaps it’s the possibility of

discovering a treasure that draws shoppers to them.

Tables that look ―jumbled‖ or ―shopped‖ must be sorted, inspected for lost tickets or damage from

rough handling, and rearranged periodically to keep the area attractive-looking and to assist shoppers

in their search for legitimate values.‖  

Bell, Judith and Kate Ternus. Silent Selling, Fourth Edition, Pages 117 and 118. © 2012 by Fairchild

Books, a division of Condé Nast Publications, Inc. Reprinted by permission of Fairchild Books, a

division of Condé Nast Publications, Inc. www.fairchildbooks.com 

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tables, metal tables, nesting tables, retail tables, shoppers, store fixture, store fixtures, Visual

Merchandising, wood tables 

To Sign or Not to Sign… that is the question – Store Fixtures November 25, 2013Carlson JPM Store FixturesLeave a comment 

Sign Holders & Signs

Sign holders & signs provide a great opportunity to illustrate how to apply the design principle of

 ―balance‖ to your store. In this case, using signs on clothing racks. Not every rack needs a sign but

every rack needs to communicate your store’s message. When you use too many signs, your message

can become confusing or give the wrong impression. For example, if you are running a dollar store a

lot of signs are expected. If you are running a mid to high-end ladies’ or men’s apparel store, too

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many signs may affect the perceived value of your merchandise, giving your customers the wrong

impression.

Some racks tell their ―story‖ with a mannequin display showing the products they hold. They don’t

need a sign unless you have a promotion involving them or if you need to communicate special or

additional information about the products featured.

 ―Sale‖  racks should always have a sign holder with a sign to inform your customer about your

promotion. If you are using a round rack with a glass topper or wood topper, place a ―Sale‖ sign in

a flat based sign holder and set it on the topper, if your rack doesn’t have a topper, use a tubing

clamp to attach the sign to the top of the rack.

Most 2-way or 4-way racks have a sign holder insert at the top of one of its uprights. These inserts

accept 3/8‖ threaded sign holder stems or 3/8‖ swedged stems. When a rack does not have an insert,

you can use tubing clamps and magnetized clamps to hold the sign holder stem and attach it to the

rack.

Sign holders are available in clear acrylic, metal and a combination of both. A good design practice is

to use the same type of sign holder throughout your store as well as having the signs be consistent in

design, fonts and proportion. An exception to the rule is to use a metal floor sign holder at the store

entry.

The most common sizes for floor sign holders are 22‖ x 28‖ and 14‖ x 22‖ while 5-1/2‖ x 7‖, 7‖ x 11‖ and 11 x 14‖ are the most used sizes of  counter top sign holders. You can buy counter top

sign holders by components (build your own sign holders), or as complete units. 

Flat shovel base sign holders with adjustable stems are available so the sign stands above the

merchandise shown with it. The shovel base requires product to be placed on it to keep the sign

holder from tipping over. These signs are great to display with books, cookware and any type of

product that can sit on the base.

Clothing usually speaks for itself; housewares on the other hand, allow you to get creative with

signage. When shopping for furniture, home accessories, electronics, kitchen & bath products,

shoppers are more open to read copy and learn more information about the product displayed,

information may include product details, tips for use, suggested accessories, fun facts, etc.

Smaller retailers have more freedom and flexibility to reinforce their store image through consistent

use of sign holders and signs selections. Remember, you can get as creative as you want with your

signage as long as the merchandise you sell supports your efforts without overdoing it.

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Mannequins Part 2 – Merchandising August 21, 2013Carlson JPM Store FixturesLeave a comment 

Selecting Garments for Mannequins 

Judith Bell and Kate Ternus in their book, Silent Selling: Best Practices and Effective Strategies in

Visual Merchandising, fourth edition, page 343, offer suggestions in selecting garments for

mannequins especially in a grouping:

 ―Choose garments for a single end use, by fabrication, style, and then color for each grouping of

mannequins you plan to use. Example: a group of mannequins wearing garden party prints in bright

cottons or a group of mannequins in pastel cashmere holiday sweaters. Choose garments that make

 just one statement. Fashion impact comes from repetition and congruity. You’d never want to confuse

shoppers with mixed messages in a single display. Instead, underscore each statement with a strong

presentation, endorsing that specific end use.‖  

They also add the following:

• Choose items that are stock in quantity, so that the mannequin will not have to be redress

immediately.

• Repeat the colors in the garments with appropriate accessories for a tied-together look. Choose

accessories to clothe the mannequin from head to toe.• Effective presentation of earrings, watches, hats, handbags, briefcases, day planners, hosiery, and

shoes –even eyewear– can teach shoppers how to accessorize fashionably and trigger additional

purchases for the store. At the same time, you must practice restraint.

Positioning and Propping Mannequins 

When reviewing for this article, we realized how important the placement of the mannequin can be. In

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, fourth edition, page 348

– 349, Bell and Ternus address this point as follows:

• Positioning mannequins with props in a triangular shape is more effective than positioning them in a

straight line. If you look at Figure 13.19, you’ll see a mannequin grouping in a triangular format that

creates a three-dimensional presentation with more depth and greater visual interest that would have

been accomplished if the mannequins were all at the same height.

• Probably the most important thing is to realize is that grouped mannequins, frequently used in odd-

multiples (3-5), must relate to each other in theme, in color story, and in physical proximity. The

group must also relate to the props selected in exactly the same ways. They should all touch

somewhere-either physically or optically.

• Place floor fixtures that stock items (such as 2 way racks, 4 way racks or round racks) next to the

fashion mannequins on editorial platforms (or on the floor). Customers want to take a closer look at

garments in their sizes immediately after they see them in the eye-catching displays. Don’t make

them search through an entire department for the garments you have featured.

Bell, Judith and Kate Ternus. Silent Selling, Fourth Edition, Page 343 and 348-349, and Figure 13.19.

© 2012 by Fairchild Books, a division of Condé Nast Publications, Inc. Reprinted by permission of

Fairchild Books, a division of Condé Nast Publications, Inc.www.fairchildbooks.com 

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Mannequins Part 1 – Store Fixtures June 27, 2013Carlson JPM Store FixturesLeave a comment 

Mannequins are the ―silent salesman‖ in your store. They pitch your latest merchandise (show them

coordinated with the apparel and accessories you sell), letting your customers know they can be ―in

style‖ with this choice. 

A large department store usually owns hundreds of mannequins, some are outdated and don’t see the

sales floor unless they are doing a nostalgia or retro event.

When buying your mannequins ask yourself:

- Is the look of this mannequin going to be outdated quickly?

- Can it serve many purposes in the store?

- Does it work well in a store window, entrance or sell floor?

When deciding on which series of mannequins or individual mannequin you should purchase, it is

important that the choice represents your store image and effectively showcases your product lines.

For example, if your store image is classic select a non-trendy mannequin. The mannequin should

feature a timeless style of hairdo and body stance. If your store’s fashions are trendy, you may have

to invest in new mannequins more often to stay up to date with the latest looks and poses. An

alternative would be spray painting your headless mannequins in exotic colors or designs to make it a

pop statement that fits a current trend.

Realistic mannequins are attractive and durable. They vary in price, style, material and

durability. Prestige Mannequins are our high end mannequin collection. They are made of fiberglass

and feature a high end look and longer durability. Valueline Mannequins offer great quality without

high cost. They are made of fiberglass, they are a more economical option but still durable and

attractive. Men, women and children mannequins are available in both collections in various finishes,

poses and hair styles. We also offer headless models.

Jersey covered body forms are a popular choice. They are versatile and fit trendy or classic

environments well. They are made of cream jersey-covered polyurethane foam. We offer jersey body

forms in kits so you get all you need in one box including base, neckblock. They are available in male,

female and child.

Soft-sculpture mannequins, affectionately called ―Flexi Kids‖  work wonderfully in children’s stores.

These forms are covered with a cream colored fabric and come in various children’s sizes. These formsare fully poseable.

An attractive merchandised mannequin on the sell floor entices customers to immediately check out

the garments displayed in their size. Place a 2-way rack or 4-way rack with these items near the

mannequin for fast and easy access.

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option, Jersey, Mannequin, Mannequin Alternatives, Merchandising Display Forms, Realistic

Mannequins, Retail Merchandising, silent salesman, store image, style material, timeless style 

When it is OK to ―toot your own horn‖ with Trophy, Perimeter & Aisle Showcases –

 Merchandising April 3, 2013Carlson JPM Store FixturesLeave a comment 

The reason why companies and businesses have an internet presence, advertising brochures and

marketing campaigns is to promote to the world ―who they are‖ and ―what they do‖. But, some

companies miss the boat when it comes to raise awareness of their companies in their own home such

as their corporate headquarters, branch offices and plants. These are the places where employees,

visiting clients and vendors need to see what the company is all about.

Visual awareness of a company’s identity is important. Guidelines for visual presentation in

non-retail spaces step in by way of a wall display case or a perimeter showcase. A great example is

the way schools & colleges use trophy cases (also called a wall display cases) outside the school

offices on the main traffic areas such hallways, lunchrooms, gyms, etc. to show off their school awards

– academic and/or athletic.

Hospitals, large and small commercial businesses, government entities and anyone that wants topromote a cause, a message, an identity, achievements, etc. will greatly benefit from ―visual

awareness‖. To ―sell‖ it, you need to ―showcase‖ it. 

The selection of the right display case starts by first deciding what you want to show. Make a list of

those items and their size. Are you showing an award? Think about displaying the award with the

reason why you received it, pictures of the event, other related memorabilia, etc. Now things are

getting exciting!

Planning where you want to place the case requires additional considerations:

- If you are thinking about a reception area, you may want it to blend with the

surrounding furnishings. If it will be subject to harsh manufacturing conditions or high traffic areas

you might need a dark finish. Carlson JPM can help you pick the right showcase, just call!

- The back panel of a wall case can be glass, wood, slatwall or mirror depending on its placement in

your location and whether you want the back wall to hold lettering or hang items from it.

- Do you have a company poster or article about the company you want to incorporate into the

display? Does it need to be resized or framed? Think of the flow of the items being displayed. Balance

and color also play a role in creating a professional looking visual display. Check out the Carlson JPM

blogs which discuss these aspects of visual presentation.

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NEW YEAR. NEW LOOK. NEW BUSINESS. These quick tips can help your store recover from the

Holidays & bring new business:

- Get your Clearance merchandise ready for year-end activities with signage, pricing and

tagging systems, dump bins, display tables, slatwall and wire merchandisers. 

- Replace old or damaged racks, fixtures and hangers. 

- Replace missing slatwall or wire hooks and damaged shelving. - Update your cashwrap flow lines with retractable belt posts. 

- How effective is your loss prevention system? Do you have security mirrors or cameras, 

door chimes, rack security devices or locks for your cases?

- Clean your carpets and floors.

- Go behind the scenes. Sort and organize your paperwork and backstock. 

SHOP OUR CATALOG & GET YOUR STORE READY FOR 2012! >> 

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Christmas & Holiday Décor for your store – Merchandising November 15, 2011Carlson JPM Store Fixtures5 comments 

Entry and window ―Christmas Magic‖ time is here and to celebrate with you we introduced a group of

traditional style Christmas trees as well as pre-lit palm trees, potted trees, topiary trees and blossom

trees. The line also includes holiday wreaths and garlands. 

To help your customers get into the spirit of shopping to celebrate the holiday  season, it is always

effective to sprinkle a little Christmas spirit around your store by creating the right atmosphere.

We offer trees in various styles and sizes to meet your specific space requirements. The contemporary

nature of the Blossom Trees and Palm Trees fit the tongue-in-cheek approach to the holidays or your

no-snow climate.Placement of  Potted Trees outside your store entrance, a tree with wrapped half-open boxes showing

your merchandise could be in your store window, a tree with ornaments for sale strategically placed

int the store, wreaths for the door and windows . . . do can create ‖ Christmas Magic‖ your way,

always remembering to make your merchandise the star of your production.  

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4 Strategies For Seasonal Selling – Planning For Retail Cycles August 12, 2011Carlson JPM Store Fixtures1 comment 

Every product has a natural life cycle and a season where it sells best: some early buyers come at the

beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock.

Sales slow, and trickle down to a few last-minute shoppers. 

As an online seller, it’s critical you prepare for the natural retail cycles throughout the year. With

some simple strategies, you can make the most of the opportunities presented by the changing

seasons: 

1. Keep the Flow Going 

The way to maintain sales volume is to be ready for the next selling season. Phase in your new

seasonal items for early shoppers while your other product line sales are winding down. You can keep

the momentum going in your store and your income if you plan accordingly.  

2. Make Advance Preparations 

Don’t wait until the holiday is upon you to get your products lined up and ready to go. You should

begin pushing your promotions two to three months ahead of time, according to Lisa

Suttora of  http://WhatDoISell.com. Says Suttora, ―The advantage to having your products ready

several months before a holiday season is you capture the early bird buyers…you’d be amazed how

many people shop months in advance of a holiday.‖  Another benefit of early marketing is it provides lead time for the search engines to pick up the pages

for your holiday specials. Include the season or holiday name in your titles, because people are

searching for those terms. 

3. Use What You’ve Got 

You don’t necessarily have to change your entire product line every season. Evaluate your current

product line and see what can be promoted as a seasonal item. Use your imagination—create unique

gift baskets and kits. Shoppers are pressed for time and are looking for solutions, so put together

product bundles to solve their holiday needs. 

4. Adjust Your Website 

Your web store should reflect the season—feature items that work well for the approaching holiday.

Put a seasonal spin on your ads and listings. ―Your sales don’t have to drop,‖ advises Suttora.

 ―Evaluate what you’re selling and how you want to position it – freshen up the look of your site.You’ve got a whole new group of buyers coming in [with each new season], so you want to be ready

for them.‖  

 Article by  Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The

Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Rate this:

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Wire Grid Merchandisers for Back To School Sales July 21, 2011Carlson JPM Store Fixtures1 comment 

Back To School shopping brings excitement for everyone and generates sales opportunities for all

types of retailers. With Back To School season in mind, we at Carlson JPM just introduced our  Three

Way, Four Way and Gondola Wire Grid Units in chrome, black and white finishes.

Our Wire Merchandiser kits are inexpensive floor fixtures, simple to put together, to help make

merchandising easier; they include shelves, shelf brackets and 25 FREE hooks! 

Do you carry special merchandise targeted to sell in a limited period of time? Perhaps for Back ToSchool you added a line of backpacks, lunchboxes, water bottles or gadgets in a theme that goes with

a line of kids’ or teens’ apparel that you feature. These wire grid units are the perfect fixtures to

showcase your specialty products.

Our wire grid units also blend well with other store fixtures because of their classic finish and versatile

style. Size-wise, the different configurations allow you to place them near the door, by fitting rooms,

or use them as window displays to attract customers.

Now that we’ve done the hard work for you by creating the basic units with components, you can

easily add other fixture accessories such as baskets, faceouts, hangrails or more shelvesand hooks to

customize them and make them unique.

I was intrigued by a merchandise presentation idea I saw today – a retailer had laid a small stack of

folded t-shirts in different colors standing on their side in a small grid basket, all you could see from

the top was the folded rims of the tees –it reminded me of the old bicycle basket. I thought, wouldn’t

that look great on the three-way fixture facing the door or a store window? I was attracted to those t-

shirts!

So, what is the best thing about these fixtures – even after Back to School is done? You can use them

over and over again to get your merchandise ready for the Holidays, you know, Thanksgiving,

Halloween, Christmas, Hanukkah, New Year specials, and anything else you can think about! =)

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SAN FRANCISCO, May 2 /PRNewswire/ -- The Body Shop has today unveiled a

fresh new look for its stores. The irresistible British-born brand, famous

for its pioneering use of natural ingredients in high quality cosmetics and

toiletries, announced that a new stylish store design and brand identity is to

be rolled out to its stores across the world.

The fresh and striking store layout will make The Body Shop customer

experience both inspiring and engaging. Loyal customers will continue to

enjoy the best of The Body Shop, while new customers may wonder why it took

them so long to discover the delights of over 900 wonderfully pampering

cosmetic and toiletry products.

Following the success of eight innovative new concept trial stores in

seven countries, including San Francisco and New York, The Body Shop new look

will be rolled out to 250 stores throughout the world this year including

65 in the US and Canada.

The stores feel lighter and more modern than ever before, with displays

that are simple and clear, bright and open. The new design developed from

feedback and best practice from stores around the world provides an easier

shopping experience for customers. By giving each product range its own

clear, well-lit space with testers and detailed advice panels customers now

have clearer signage to guide them through the store.

Special attention has been given to making the environment comfortable for

everyone, from user-friendly cash desks featuring hearing loops and pull-out

desks for wheelchair users to wide aisles for mums with pushchairs. The

attractive layout enhances the full product range, highlighting The Body Shop

favourites from Body Butters to Vitamin E Moisture Cream.

The new format and identity is an evolution for the brand that has been

revolutionising cosmetics and skincare for nearly 30 years. The new

contemporary, feminine and sophisticated stores use signature The Body Shop

notes of green and white and materials that reflect the environment concerns

the company is known for, from hemp fabric to non-toxic paint and waste glass.

To support the new stores the new brand identity is also being implemented

across all product packaging and promotional materials. The new branding

builds upon the world-renowned logo, giving it a more contemporary feel with

the recognisable 'pod' symbol incorporated into the brand name and a darker

shade of green added to the colour palette.

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  As a retailer with strong social and environmental beliefs, an umbrella

statement Made With Passion(TM) encapsulates the very DNA of The Body Shop.

The strap line has been created to sum up the five core values of: The Body

Shop, Against Animal Testing, Activate Self Esteem, Support Community Trade,

Defend Human Rights and Protect our Planet. Made With Passion(TM) describes

The Body Shop purpose, products and people.

Andy King, Global Marketing Director of The Body Shop commented: "This is

a wonderful new look for The Body Shop which we believe customers -- loyal and

new -- will absolutely love. We have designed this store with the customer

foremost in our minds. We'd love our customers to feel as if they discover

something new every time they walk into the store. This great new design and

strong new identity reflect The Body Shop in the 21st Century, building upon

the heritage and knowledge of company whilst remaining true to all the ethical

values of the brand."

The Made With Passion(TM) strap line sums up the very essence of our

business. We are a retailer with a heart, a passion for everything we do and

when a customer comes into store, they too can feel part of the experience."

The Body Shop International plc has more than 2,045 stores in 52 countries

worldwide. A global retailer of toiletries and cosmetics, we are also

committed to environmental protection and respect for human rights; we develop

trading relationships with communities in need; we are against animal testing

in the cosmetics industry; and we encourage education, awareness and community

involvement among our staff and customers.