Planning to Buy. Objectives: Describe the merchandise planning function Outline internal and...
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Transcript of Planning to Buy. Objectives: Describe the merchandise planning function Outline internal and...
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Planning to Buy
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Objectives:
Describe the merchandise planning function
Outline internal and external sources of planning information
Explain factors to be considered in preparing financial and merchandise assortment buying plans
Describe ongoing inventory management planning
Explain the variables in selecting merchandise sources
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The Merchandising Cycle
Planning– Forecasting
Buying– Obtain merchandise
through vendors
Selling – Direct and Indirect
selling
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The Planning Function
Retail BuyersSelect and purchase goods for their companies
Responsible for one or more classifications or departments
Develop the merchandise plan
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Gathering Information
Internal information– Past sales records (most
important)– Salespeople and managers– Want slips – Consumer behavior and
opinions– Store fashion bureau
External information– Vendors and other buyers– Trade information
Do your homework before you buy.
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Preparing the Buying Plan
Six-month plan– Utilizes last year’s sales to
project new season– Plan shows each month’s
merchandise needs to meet consumer demand
Merchandise plan– Types and quantities– Price points– Set amount of money
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Buying Terminology
Stock turnover (TO)– Number of times inventory is
sold and replaced in a given period; how fast inventory goes in and out of the store
Open-to-buy (OTB)– The dollar amount of
merchandise the buyer may order during the month
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Assortment Planning
Buyers goal: Achieve a balanced stock assortment
Maintain basic stock– Sell regardless of conditions
Maintain model stock– Risky fashion items that rise and
fall with consumer demand
Stock-keeping unit (SKU)– Smallest unit for which records
are kept
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Additional Planning Considerations
Maintain stock to meet consumer demand (depth and breadth)
If inventory low, build with current styles and colors
Supplement with complementary products
Specification buying
Consignment buying
Clearance or off-price
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Inventory Management
Computerized inventory-management systemsElectronic point-of-sale (EPOS) equipmentVendor-managed inventory (VMI)– Quick response
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Selecting Merchandise Sources
Manufacturers– Goods are latest styles– Prices are lower– Can be made to order– Merchandise support available– Higher quantities
Wholesalers– Resellers or distributors– Greater breadth and depth options
from several manufacturers– Smaller quantities may be ordered
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Other Sources
Web and catalogs– No sales pressure– Only photos, no fabrics
Importers– Favored by mass
merchandisers– U.S. agents take orders– May be shipped direct
to store
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“Shopping” for a VendorGeneral Criteria– Payment and credit terms– Minimum purchase
requirements– Reorders- usually not
available on higher-priced goods
– Return policies– Retail pricing rules – Distribution and confinement
practices
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Other Considerations
Services– Training of salespeople– Promotional assistance– Fashion shows– Markdown insurance– Vendor pre-ticketing– Floor-ready merchandise
(FRM)
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Look at Past Performance
Working practices
Word of mouth reputation
Fairness
Accuracy of orders
Deliveries
Quality
Turnaround time (from order to delivery)
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Know What You Are Getting
Know terms– Discounts allowed– Payment period– Transportation
arrangements– Date of delivery– Point of transfer of title to
the merchandise– Allocation of
transportation costsDon’t be pressured into anything!
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Choosing Number of Suppliers
Single Supplier– Larger orders can mean quantity
discounts– “Favored customer” status– Greater cooperation in
developing exclusive products
Several Suppliers– Less dependence on one
supplier if there is a problem– Access to market information– Better service (competition)– Wider selection
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Offshore Sourcing
Advantages– Lower cost, higher
markups– Unique products– Consumers cannot
shop and compare– Add status or prestige– More variety of goods– Jobs to developing
countries
Disadvantages– Buying trips longer and
costlier– Longer lead times– No reorders– Communication problems– Sizing, fit, and quality– Legal complications– Financial risks– Delays in shipping– Takes jobs from U.S.
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Do You Know . . .
Retailers have design control over private labels.
If a company participates in private labeling, there is no markdown money or warranties from the manufacturer if there are problems.