Angel Dewing-HallGCSE MEDIA MAGAZINE RESEARCH 2014/2015

UK tribesLike the 60s Mods and Rockers and the 70s Punks, Hipsters are as ubiquitous as Chavs in their role defining UK youth culture in the 2000s...

Epitomised by Vice magazine, rampant trend-chasing and getting absolutely wasted, Hipsters are increasingly the most detested Tribe in the UK. Most likely to be used as a term of derision, Hipster is associated with lacking substance, arrogance, being unoriginal and more often than not, with being a white middle-class uni student. Calling someone a Hipster may now be a mockery, but whichever way you cut it, the Hipster look has definitely come to dominate the high street. The Hipster look draws from punk rock and the 90s with a splatting of bygone subcultures for inspiration. From Soviet prison culture to Grunge, the Beatniks or white trash chic these disparate influences mean the Hipsters have driven millennial youth fashion trends more than any other Tribe. From skinny jeans to the vintage/retro revolution, acid bright colours to animal prints, Aztec print and dip-dye hair Urban Outfitters brings off-the-shelf Hipster living to the Trendies. Hipsters popularised fixie bikes, grandma specs, made Lomography and Holga cameras a regular on teen Christmas lists Red Stripe became the summer drink of choice, Ketamine the drug, and minimal tech the sound.With so much influence, whats our problem with these kids? Christian Lorentzen writes that Hipsters fetishize the authentic and regurgitate it with a winking inauthenticity and this arrogance and try-hard nature really gets up the back of a generation proud of keeping it real. Hipsters break-neck turnover through fads (and huge spending power to support it) mean they are seen as lacking substance in real meaning by older Tribes, while younger teens recreate their super cool look and lifestyle in Claires Accessories. Is it fair for Hipsters to get such a bashing, while the close-byThis is the group of people I would aim my magazine at, with the retro revolution theme. I feel that the stereotype of people related to hipsters isnt what the readers of my magazine would be like, they would be quirky and have an edgy vibe.

My contribution to my magazineMy contribution to my magazines was the whole product. I took all of the photographs, sorted out the hair, make-up and clothing of my models, sorted out the set, wrote my own articles, thought of my own title and article names. I designed and edited it all myself also, this being the effects on the photos, the style and format of my whole magazine. For my audience research I had the help of my sister in-law Amber, this is because she styles herself on the type of fashion that my magazine would hold, therefore was the perfect person to use as my stereotypical target audience.MY COLOUR ANALYSISI am going to use a sepia/ black and white toned colour palette. This is because it will fit in my vintage/ retro theme so it adds to the overall image. I also would like to include some earthy tones to bring out a rustic theme.

1. This colour palette contains 5 colours which I feel go well together, with the two darker colours, then the strong black, as well as the two paler colours. I feel this would certainly fit the indie genre, and more specifically boys/tomboys.

2. This palette consists of red, black and yellow. Although these are all bold colours, they can really make a magazine stand out and this is used on many magazines. I feel this would more appeal to boys.3. This palette is quite a simple one, however the colours contrast well and the combination of red and black can give something a strong presence on the page.4. In theory this is a boring palette, however the colours when matched with a vibrant image can create a bold page. They are also simple but authentic, with a busy image simple is good.

5. This palette consists of green, pink, blue and yellow, but in a pastel style. This gives vibrant colours a more relaxed feel.6. The first three colours in this palette are quite similar, but with the pink they are given a different edge. The use of the pink makes it more girly, so would narrow the target audience.7. Again these colours are quite girly, but for an indie genre this can appeal to both boys and girls. I also believe the colours match up well.

FRONT COVER ANALYSIS

CONTENTS PAGE ANALYSIS

DOUBLE PAGE SPREAD ANALYSIS

WHO WOULD READ IT? People who enjoy reading about/dressing in a vintage way. People who not only enjoy dressing in a vintage way, but also get inspired and enjoy viewing other peoples interpretations. AGE?- The target age would most likely be older people, yet younger people who are more mature and dress in a vintage way would also be attracted to this type of magazine. INTRESTS?- Music, fashion, instruments, bands, gigs, concerts, festivals, reading, photography, walks, charity shops, London, local bands, e.t.c.DRESS SENSE? - Tea dresses, tweed, flannel pants, suits, denim shirts and jackets, anything 1920/30/40/50/60 style. WHAT THEY WOULD WANT IN A MAGAZINE- Possibly elder singers, from bands they listen too- iconic people doing little interviews or modelling. They would also want a lot of modelling shoots, from cute settings that would also tie in with the vintage theme.

Name- AmberAge- 22Ethnicity- White BritishCurrent Work Status? Drama teacherLikes- Music, fashion, instruments, bands, gigs, concerts, festivals, reading, photography, walks, charity shops, London, local bands, e.t.c.Dress Sense- Vintage, tea dresses, tweed, flannel pants, suits, denim, anything 1920/30/40/50/60 style.Favourite Band? The StypesMusic Genre- Indie RockWhat You look for in a magazine- Interesting interviews, alternate photos and different styling to the stereotypical fashion magazine.

The structural layout of this magazine cover works well. The key points of the cover fits in the template, with the lining of the masthead, the lip line, the angle of the sunglasses to the jaw line, all the conventions of the image fit in the template well.

The structural layout of this magazine works well. The key points of this front cover hit the target areas, with the mast head, the striking eyes, the lip line and bow tie e.t.c

The structural layout of this magazine works well. The lines match up with key aspects of the cover, the mast head, the picture, the eyes, lips, jaw line e.t.c.

The structural layout of this magazine doesnt work very well. Some points hit well but others miss the layout completely. For example it hits the corner of his eye perfectly, yet if he was moved across slightly, then the right hand side right angle would hit his jaw line too, making the structure of the poster work better.

The conventions of this magazine work perfectly. The angles line up from, the line of the I and the N on Indie, the square hits her eye, her lip and her jaw line and finally her shoulder. The biggest triangle cuts cross her cheek bone to make it more prominent and lastly the right hand side right angle hits the E of indie.

The style of font I liked the most was the 6th option. I liked the contrast of the bold font with the gentle vintage font. I think they complement each other well because of the strength of the contrast.M.A.V.E VintageM.A.V.E VintageM.A.V.E VintageM.A.V.E VintageM.A.V.E. Vintage M.A.V.E. Vintage

MY VINTAGE COLLAGE

The main idea I had for the male hair styles was quiffs. From this I came across other styles that would be accessible for my models hair style. The inspiration I had for this was the looks of Morrissey and Elvis Costello and from here my research progressed to include variations stepping away from the high quiff.

The type of hair I was focused on was loose curls and victory rolls. I wanted this style as it would suit my models face well but also still keeps to the vintage feel with the ringlets and victory rolls which is a trademark piece.

The style of makeup I had in mind was winged eyeliner, heavy brows and a bright red lip. My inspiration for this look was of course Marylyn Monroe and Audrey Hepburn- 2 of the most beautiful women of all time.

I looked at a very outdoorsy type shoot for my magazine. I felt that this created a very retro feel and gave a more vintage feel to the pictures because of the surroundings. After my research I had the idea of shooting in front of some little cottages and old brick-work walls.

The magazine styles I researched fit the style of magazine I wanted to create as they were all vintage/ indie based magazines with similar fashion and styling I wanted to create with my own magazine. With the varied magazines I looked at I decided about the model and the style of the model due to the magazines which are inspired with the same genre.

I looked at this style of dress to look at the century I wanted to focus on. I looked at both 1950s and 1930s style dresses and then decided that I preferred the 1930s styles and therefore dressed my model in this style of dress. I also liked the patterned dress such as floral styles to make the picture pop.

`I looked at these types of clothing styles to look at different eras in order for my models to suit the type of magazine I wanted to create. I looked at a range of different styles/ eras in order to find the one which I liked the most and therefore the one I would use for my magazine.