Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s...

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Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

Transcript of Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s...

Page 1: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

Planning government communications

Michael WarrenHead of Campaigns & Strategy

Prime Minister’s Office and Cabinet Office Communications

Page 2: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

Goals for government communications

• Collective visibility of individual programmes

• Clear focus on priorities

• Maximise value for money

• Raise quality to the level of the best

Page 3: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

An annual planning process, delivering a single comprehensive overview

Priorities & programmes

Resources planning

Innovation & collaboration

Central capability initiatives

Proactive communication hubs

Government Communication Centre

Page 4: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

Communication priorities across each hub

Environment & personal safety

Public health Growth

http://smokefree.nhs.uk/resources/news/new-smokefree-homes-and-cars-campaign
http://www.smokefree.nhs.uk/
Page 5: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

Communication priorities across each hub

Tax, pensions & benefits reform

Front line recruitment

Police and crime

http://thisisabuse.direct.gov.uk/home
http://www.talktofrank.com/
Page 6: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

At the centre …

Transparency and central

planning oversight

Transparency and central

planning oversight

Continued drive on efficiency & effectiveness

Continued drive on efficiency & effectiveness

New principles, standards and best practice

New principles, standards and best practice

Page 7: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications.

Principles, standards and best practice

More integration of owned & earned channels

More innovation, particularly through new digital opportunities

More partnerships with commercial and voluntary sectors

More value for money through rock-solid evaluation


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Office Of MaritiMe cOMMunicatiOns

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Marketing & Communications Office

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Minister’s Decision

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Front Office Staff Business Communications

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Minister’s Musings

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Noah Raford UAE Prime Minister’s Office United Arab Emirates....117 Journal of Futures Studies, September 2012, 17(1): 117-128 Noah Raford UAE Prime Minister’s Office United Arab

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