Planning entrepreneur style - Adrian Fleming
-
Upload
adrian-fleming -
Category
Marketing
-
view
179 -
download
0
description
Transcript of Planning entrepreneur style - Adrian Fleming
![Page 1: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/1.jpg)
planning entrepreneur style
![Page 2: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/2.jpg)
I’m Adrian Fleming and I’m an entrepreneur, I’ve even written a book on the subject.
![Page 3: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/3.jpg)
The difference between a business owner and an entrepreneur is simple…
![Page 4: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/4.jpg)
A business owner does business but an entrepreneur, what I call “moves the game on”.
![Page 5: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/5.jpg)
By moving the game on you are able to stay ahead of the competition, charge more money, stay excited and energised but most of all…
![Page 6: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/6.jpg)
…add value again and again and again to your chosen marketplace by innovating and refining what you do, not just doing what you do well and continuing to do it.
![Page 7: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/7.jpg)
In my own experience much of running a business is quite boring, it’s where all the hassle, stress, frustration, hard work and costs reside.
![Page 8: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/8.jpg)
Being an entrepreneur is different because this is where all the freedom, energy, fun and opportunity hang out…
![Page 9: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/9.jpg)
The fact is I’ve never found an entrepreneur talk anything other than excitedly about their latest idea, sharing their passion, emotion and energy with me.
![Page 10: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/10.jpg)
So what turns that positive situation in to what’s more often than not less than the dream lifestyle entrepreneur’s start out with?
![Page 11: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/11.jpg)
The lack of a proven system. So let’s do something about that right now.
![Page 12: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/12.jpg)
Let’s talk planning, not normally a favourite subject for entrepreneurs like us who want to take their ideas and make something great happen fast.
![Page 13: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/13.jpg)
So my advice to you is to dispense with the boring stuff and instead of a business plan start by creating a business map because…
![Page 14: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/14.jpg)
…a business plan tends to be quite formal and inflexible where as a map is something you refer to before you start out on a journey and can refer to along the way.
![Page 15: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/15.jpg)
It gives you choices and the ability make changes as you take the journey based on where you ultimately want to get to and where you are right now…
![Page 16: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/16.jpg)
…which is ever changing, even the destination may change over time.
![Page 17: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/17.jpg)
When deciding on the map to use you have to have an idea of where you want to get to and also where you are now and the best way to do this in an entrepreneurial situation is…
![Page 18: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/18.jpg)
…to look at what business you are in and where you fit. Or in map terms where you are right now and also see if that’s your ideal final destination.
![Page 19: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/19.jpg)
so is it?
![Page 20: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/20.jpg)
Are you exactly where you want to be right now?
![Page 21: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/21.jpg)
As entrepreneurs we need to stop defining what we do by the products and services we provide.
![Page 22: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/22.jpg)
We need to be clear with ourselves and others that what we are about is delivering value to our chosen market…
![Page 23: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/23.jpg)
…that we are comfortable with, in fact embrace change, we care about the people we serve and that we can connect with them too because…
![Page 24: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/24.jpg)
…we understand what they want and need.
![Page 25: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/25.jpg)
We are not there to try and convince somebody they should buy from us, we are there because people want to buy from us.
![Page 26: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/26.jpg)
Having people want to buy from us is very different because you have the power and flexibility to pick and choose who you work with, not the other way round.
![Page 27: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/27.jpg)
It gives you time to evaluate the market and see what’s happening around you, what opportunities and potential problems lie ahead.
![Page 28: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/28.jpg)
You become proactive not reactive to things, unlike companies who are focused on products or services and think what they are doing now and their shear size make them invincible…
![Page 29: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/29.jpg)
…just ask Blockbusters, Kodak even Friend’s Reunited.
![Page 30: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/30.jpg)
Do you even remember Friends Reunited?
![Page 31: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/31.jpg)
If not this was the social network that was sold in 2005 for £120 million or about $200 million, with add on bonuses of another $55 million…
![Page 32: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/32.jpg)
…sold again in 2009 for £25 million and in 2011 it was revalued at just £5.2 million.
![Page 33: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/33.jpg)
By October 2013 it had disappeared, so you see even new media superstars are at risk.
![Page 34: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/34.jpg)
Businesses and business owners think that hiring good or even exceptional people will make things alright, but it doesn’t because…
![Page 35: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/35.jpg)
…if your chosen market is not a fan of your work then you are in trouble, that’s why companies like Apple, Ferrari and Chanel…
![Page 36: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/36.jpg)
…and people like Richard Branson, Tony Robbins and the band 1 Direction have built up a fan base, not just a customer base.
![Page 37: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/37.jpg)
Being an entrepreneur is all about growing your results 20, 30, 50, 100 even 1000%+ year on year and doing it without taking massive risks or spending vast sums of money.
![Page 38: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/38.jpg)
By having a desired outcome rather than a set of rules to follow, just like on a map, you appreciate that so long as you are heading in the right direction and…
![Page 39: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/39.jpg)
…moving closer to the desired outcome is good and the odd wrong turn’s OK because…
![Page 40: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/40.jpg)
…you see what’s happened and make changes as you need to.
![Page 41: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/41.jpg)
In fact, change is inevitable because you can’t control every factor that impacts you and your business.
![Page 42: Planning entrepreneur style - Adrian Fleming](https://reader031.fdocuments.us/reader031/viewer/2022020306/5479afd35906b5a8048b4757/html5/thumbnails/42.jpg)