PLANNING BRIEF

Project name The Dogs

Genre and length Action

Around 2-3min

Deadline 14th February 2015

Group members Ifaz Chowdhury

Barry Turi

Conor Daly

Brief overview The dogs are a heist group that had just done the biggest heist in English history, which was stealing £10,000,000. Chief, Billy and Robert perform the heists, and Hal and Joe are the men behind them. Another heist group called the ballers try to steal the money but they failed. After that the dogs want to take revenge on the ballers. So they went to their safe house and broke in to steal the money. They find out that the leader of the ballers is Chief’s brother. After Chief’s brother is killed and Billy and Robert are wounded the police arrest all three of them. They are put in prison where they secretly organise a prison break.

Target audience and Gender The target audience is going to be 15-40 because it is an action film and it contains very violent and aggressive scenes. The gender is unisex because males and females watch action films.

What representation are Hal and Joe seem to be more vulnerable. They are dressed in

Ifaz Chowdhury

PLANNING BRIEF

present in this production suits which imply that they aren’t experienced, as opposed to the mise-en-scene used on the other characters. Chief’s mask highlights that he has had an accident in the past, suggesting that he is experienced in this field of work.

How will you verify whether product is successful and meet the expectation

A questionnaire will provide us feedback from the target audience, which will then prove if the product is successful or not the expectation will be met if the feedback from the audience and members of the group comes back positive.

Ifaz Chowdhury