Planning and Producing an AVP
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Transcript of Planning and Producing an AVP
PLANNING &PRODUCING
AN AVP
The Purpose"a communication tool"
combo of audioandvideo
AVPBusiness | Education
filmslive theater
television programs
software
corporate videos
CDs
Corporate AVP: Your organization's story
specific purpose
targeted audience
CORPORATEAVP
Brand video
Safety video
Staff training
Demo video
Testimonials
Pre-production
Video ProductionPost-production
The techniques matter.* MAKE PRELIMINARY DECISIONS.- Yes to corporate video?- What is your vid's purpose?- What story should you tell? - Who is your audience?
TIP: Think "story". We are wired with stories that have start,middle and end. Take the viewer on a journey. Make them feel.
ACTIVITY: Get a piece of paperand answer these questions.
The techniques matter.* MAKE A PLAN.- How much is the budget?- What is your timeline? - Who will be in the team?
TIP: Be realistic. Stick to the plan.
ACTIVITY: Write your answers. Select your team. Designate roles.
Share your initial plans.
The techniques matter.* MAKE YOUR STORY.- What is your message?- Who needs to know?- How will you tell it?- How long should it be?
TIP: Remember that you can't tell it all. Short is better. Beauthentic.
ACTIVITY: As a team, choose a story and discuss it. Then make a story outline.
The techniques matter.* MAKE YOUR SHOT LIST.- What shots do you need?- Where are the locations?- Check your budget.- Review your story line.
TIP: Do not compromise on the quality.
ACTIVITY: As a team, decide on the shots you need to take and where you will
take them.
Proceed with theproduction and post-production whileavoiding these mistakes:
* No clear message* Length of video* Too much of the message isabout you* Inexperienced video team* Inadequate budget
ACTIVITY: As a team, finalize your plans and present them in class for critique.
