Planning and Developing a Content Strategy
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Transcript of Planning and Developing a Content Strategy
PLANNING AND DEVELOPING A CONTENT STRATEGY
Amanda Maksymiw, Content Marketing Manager
Yes, You DO Have Time For That
Image credit: Joelstuff
Content Marketing Strategy Components
Mission Statement and Goals
Audience
Journey
Distribution Plan
Editorial Targets
What’s Your Purpose?
To organize the world's information and make it universally accessible and useful.
Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Sample Mission Statement
To be the resource where sales and marketing leaders can find useful information, advice, insight, resources and ideas for growing their businesses with Big Data and predictive analytics.
What’s Your Goal?
Key Takeaway
Image Credit: Dunc(an’t stand this new layout!)
Who’s Your Audience?
Who’s Your Audience?
Mary, Marketing Ops DirectorExecutes marketing programs, manages the database, drives leads to sales team and focuses on pipeline opportunity.Top challenge: Fill the funnel!Loves marketing technology, Excel, reporting.Analytical, healthy eater, data geek.
What’s Their Journey?
Awareness
Consideration
Purchase
Decision
What’s Your Distribution?
Finally, What’s The Right Content?
Curated content
eBooksWhitepapers
Original videos
Case Studies
Podcasts
InfographicsBlogs
Articles Newsletters
Reports Surveys
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