Planning a Testing Event: 101

Shannon Mason, MPHNational Viral Hepatitis TA Center

NYS DOH

Step 1: Rally the troops

Step 2: Develop a Message

Step 3: Plan the Event

Step 4: Promote the Event

Step 5: Evaluate the Event

Planning a Testing Event

Identify a core group of staff and volunteers to spearhead the event

Think broadly about who might be interested: Other community-based organizations Other health department programs Community members Public figures and community leaders Industry partners Local businesses

Step 1: Rally the Troops

Clearly identify your target population Decide what you hope they will:

Learn Think about Do

Capitalize on national campaigns to reinforce your message

Use and adapt existing materials to support your campaign

Step 2: Develop Your Message

Step 3: Plan your event

Determine event activities: How can you reach your target audience? Who would be a good ally to help promote your

message? Are there other partners to considers? Are there other event you could coordinate with?

Outline the logistics Secure any necessary permits or authorizations Identify who will (or can) do what Develop an event agenda

Encourage Individual Action

Hepatitis testing is NOT recommended for the general public

Access to rapid point of care screening is limited (for HCV) or not available (HBV)

Resources are limited Reactive screening requires additional

diagnostic or confirmatory testing

Specific Considerations for Hepatitis Testing Events

Step 4: Promote your Event

Brand your event Develop a Media kit, including

Facts about hepatitis Testimonies or “the human side” Information about your event

Use a variety of media outlets Send out information early and often

Write thank you notes to all who

participated and contributed to the

success of your event

Debrief your event with those involved

Write up a brief summary to share

with partners and the media

Start Collecting ideas for next year!

Step 5: Evaluate your Event

WHO Toolkit for Event Organizershttp://www.who.int/csr/disease/hepatitis/world_hepatitis_day/whd_2011_toolkit.pdf

World Hepatitis Alliance Toolkits

http://www.worldhepatitisalliance.org/WorldHepatitisDay/AwarenessRaisingToolkits.aspx

Know Your Status Campaignhttp://www.knowyourstatustoday.com/?page_id=10

AIDS.GOV sitehttp://www.aids.gov/awareness-days/event-planning-tips.html?showContent=getting-started#getting-started

GYT Campaign http://www.itsyoursexlife.com/toolkit/providers

Resources on Event Planning