PLANNER - National Council for the Social Studies | Social ... · classroom, information on the...
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2 0 1 7 MEDIA PLANNER
Transcript of PLANNER - National Council for the Social Studies | Social ... · classroom, information on the...
2 0 1 7MEDIAP L A N N E R
NCSS is the largest association in the country devoted solely to social studies education.
NCSS engages and supports educators in strengthening and advocating social studies. With members in all the 50 states, the District of Columbia, and 69 foreign countries, NCSS serves as an umbrella organization for teachers and educators of all grade levels and social science disciplines.
Whether you’re looking for print, digital or conference opportunities, NCSS has what you need to reach your audience and marketing goals. Let’s work together to pinpoint the best options for your organization. Contact us today to get started.
Advertising, Exhibit, Sponsorship SalesHallie Brown, Account Executive Tel: [email protected]
Editorial InquiriesMichael Simpson, Director of PublicationsTel: 301-588-1800, ext. [email protected]
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Job Position
High School Teacher 27%
Middle School Teacher 17%
Elementary School Teacher 2%
College/University Professor 20%
School District Supervisor/Dept Chair 11%
Other 23%
Place of Employment
Type of Institution
Public School 67%
Private School, Not Religiously Affiliated 8%
Private School, Religiously Affiliated 10%
Other 15%
Type of Community
Suburban 32%
Urban 24%
Small Town 9%
Institution-serving Mixture 26%
Rural 9%
Demographics
NCSS Advertising, Exhibit Sponsorship SalesHallie Brown, Account Executive | Tel: 202-367-2475 | [email protected]
$83,720Average Household Income
Average Yearsin Social Studies
AverageAge
19 / 50 / 26Average
Class Size
3,686 studentsAverage District Enrollment
57% Female
NCSS Teachers Have Purchasing Power
Involved in the purchasing process 60%
Establish the budget 12%
Determine the need for products/services 35%
Recommend/select products/services 51%
Authorize/approve purchases 17%
NCSS Member Profile
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The official journal of National Council for
the Social StudiesVolume 80, Number 4
September 2016www.socialstudies.org
9/11: Fifteen Years Later • Promoting Civic Engagement • A Historic New Museum in Washington, DC • Primary Sources
Teaching AboutPresidentialCampaigns
Social Education Magazine
NCSS Advertising, Exhibit & Sponsorship SalesHallie Brown, Account Executive | Tel: 202-367-2475 | [email protected]
Reach 20,000 social studies teachers and educators.
Social Education, the NCSS flagship journal, contains a balance of theoretical content and practical teaching ideas. The award-winning resources include techniques for using materials in the classroom, information on the latest instructional technology, reviews of educational media, research on significant social studies-related topics, and lesson plans that can be applied to various disciplines. Departments include Sources and Strategies, Lessons on the Law, Surfing the Net, and Teaching with Documents. Social Education is published 6 times per year.
2017 Editorial Calendar
Issue Editorial Theme/Focus Space Artwork
January/February African American History January 3 January 17
March/April Economics and Instructional Technology February 27 March 6
May/June Literature and the Arts in Social Studies April 21 May 4
September Back-to-School Lesson Plans;Special Emphasis on Civics and History July 31 August 11
October Current Issues; General Social Studies September 1 September 11
November/December Annual Conference Issue October 6 October 18
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Non-ProfitOrganization U.S. Postage
PAIDLittle Rock, ARPermit #2112
A Quarterly for Creative Teaching
in Grades K-6Volume 29 Number 1
September/October 2016www.socialstudies.org
Personal Histories • Historic Faces on Money • Library of Congress Resources • Child Labor
TeachingWith
PrimarySources
Social Studies and theYoung Learner
NCSS Advertising, Exhibit & Sponsorship SalesHallie Brown, Account Executive | Tel: 202-367-2475 | [email protected]
Target the elementary level grade band with SSYL.
Mailed to 4,000 member subscribers, Social Studies and the Young Learner (SSYL) provides the perfect opportunity to target the elementary grade band. The magazine captures and enthuses elementary teachers across the country by providing relevant and useful information about the teaching of social studies to elementary students. The teaching techniques presented are designed to stimulate the reading, writing, and critical thinking skills vital to classroom success. SSYL is published quarterly.
2017 Editorial Calendar
Issue Editorial Theme/Focus Space Artwork
January/February Studying Current Events January 6 January 20
March/April Empowerment of Young Learners February 24 March 14
September/October General Social Studies July 31 August 10
November/December Annual Conference Issue September 27 October 18
January/February 2018 Using the C3 Framework with Young Learners December 5 December 22
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Digital Opportunities
The Social Studies Professional E-newsletter
Average Open Rate: 31%
The Social Studies Professional (TSSP) is the official e-newsletter of NCSS, featuring the latest news, newresource and professional development listings, andinformation on local and state meetings. Published 8 timesa year, TSSP reaches 12,000 member subscribers and isarchived on the NCSS website. Archived issues are open tothe public, driving more visibility to your ad message.
Visit the TSSP Archive:http://www.socialstudies.org/publications/tssp
NCSS Website Advertising
Have your ad message prominently displayed on the NCSS website and reach thousands of social science teachers! Attracting more than 60,000 unique visitors per month, socialstudies.org will become an important part of your media buy. Contact Hallie Brown at (202) 367-2475 or [email protected] for more information.
176 x 75
176 x 75
468 x 60
Sponsored Content
Sponsored Content
Issue Space Artwork
January/February January 12 January 19
March February 9 February 16
April March 9 March 16
May/June April 5 April 19
July/August June 2 June 16
September August 3 August 17
October September 5 September 18
November/December October 4 October 18
2017 TSSP Deadlines
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Ad Rates & Specifications
Social Education and Young Learner rates include four color. For
black and white advertising rates, please subtract $500 from the
frequency rate.
Social Education
Four Color 1x 2 to 4x 5 to 7x
Full Page $2,940 $2,620 $2,410
2/3 Page $2,335 $2,180 $2,075
1/2 Page $1,915 $1,840 $1,735
1/3 Page $1,525 $1,420 $1,340
1/6 Page $1,130 $1,025 $1,000
Cover 4 $3,150 $2,940 $2,835
Cover 2 or 3 $3,045 $2,835 $2,705
Page 1 $3,045 $2,835 $2,705
The Social Studies Professional*
Ad Unit/Size 1x 3x
Premium Sponsored Content (176 x 75 image, headline and 100-180 character description)
$1,200 $1,000
Lower Sponsored Content(176 x 75 image, headline and 100-180 character description)
$800 --
Banner (468 x 60 pixels) $1,200 $1,000
Social Studies and the Young Learner
Four Color 1 to 2x 3 to 4x
Full Page $1,575 $1,495
2/3 Page $1,315 $1,235
1/2 Page $1,155 $1,105
1/3 Page $945 $895
1/6 Page $815 $760
Cover 4 $1,785 $1,680
Cover 2 or 3 $1,680 $1,575
Page 1 $1,630 $1,525
Ad RatesAd sizes apply to Social Education, Young Learner, and the
Conference Preview and Program.
Ad Unit Dimensions
Full Page (Trim) 8.125 x 10.75”
Full Page (Bleed) 8.375 x 11”
Full Page (Non Bleed) 7.25 x 10”
Two-Page Spread (Bleed) 16.5 x 11.125”
2/3 Page 4.75 x 10”
1/2 Island 4.75 x 7.25”
1/2 Horizontal 7.25 x 4.75”
1/3 Square 4.75 x 4.75”
1/3 Vertical 2.5 x 10”
1/6 Page 2.5 x 4.75”
PDF Distiller Settings
Download and import the NCSS job options file into Adobe Distiller
to create perfect pdfs for our requirements (goo.gl/4yf2J2).
Color Proofs
Artwork can be accompanied by a press proof for matching. NCSS
will not be responsible for the reproduction of color matching in
artwork if a proof print is not provided. Color lasers or ink jet proofs
are not acceptable as proofs. Only Iris or a SWOP certified proofs
are acceptable.
• All publications are saddle stitched.
• All publications are printed by web offset.
• All publications use a 133-line screen and are printed on coated
stock.
Send all artwork and production questions to:
Richard Palmer, Art Director
National Council for the Social Studies
8555 Sixteenth Street, Suite 500
Silver Spring, Maryland 20910
Tel: 301-588-1800 ext. 120
Ad Specifications
*Rates are net. JPG and GIF files only, 40 kb max. Animation not accepted.
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NCSS Annual Conference
The NCSS Annual Conference will put you in touch with thousands of classroom teachers, leaders, and other decision makers in social studies education. The exhibit hall is a must-see item for attendees—creating a prime opportunity for exhibitors to make strong impressions and solidify business relationships.
Booth rental fees are based on location. Visit the NCSS website for more information: http://www.socialstudies.org/conference/exhibitors
NCSS Advertising, Exhibit & Sponsorship SalesHallie Brown, Account Executive | Tel: 202-367-2475 | [email protected]
Application for SpaceBooth space can be reserved with a 50% deposit if submitted by July 1, 2017. Full payment is due if submitted on or after July 2, 2017. No company will be allowed on the exhibit floor with an outstanding balance due. For more information and cancellation policy, visit http://www.socialstudies.org/conference/exhibitors
Booth Rates For Profit Non-Profit
10’ x 10’ (Section A) $2,150 $1,750
10’ x 10’ (Section B) $1,800 $1,500
10’ x 10’ (Section C) $1,600 $1,300
10’ x 10’ (Section D) $1,200 $1,025
Tabletop Exhibits $600 $600
Every 10’ x 10’ Booth Includes:
• Two full conference registrations, providing your representatives access to conference sessions and functions. Additional registrations may be purchased for $150 each.
• Complimentary listing in the Conference Program (if submitted by September 30, 2017)
• Back drape (8’) and side rails (3’)
• One company identification sign (7”x44”)
• Access to the exhibitor lounge with complimentary beverage service during select setup and show hours
• Opportunities to present exhibitor sessions
• Sponsorship and discounted advertising opportunities
• 24-hour exhibit hall security
• Opportunities to buy attendee mailing lists for pre-and post-conference marketing.
Exhibit at the largest conference and trade show dedicated to social studies education.
Download Application
View Floor Plan
97th NCSS Annual ConferenceNovember 17–19, 2017
San Francisco, CA
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NCSS Annual Conference
NCSS Advertising, Exhibit & Sponsorship SalesHallie Brown, Account Executive | Tel: 202-367-2475 | [email protected]
NCSS has everything you need to amp up your conference marketing strategy.
Sponsorships—Starting at $2,200NCSS invites you, a leading education supplier, to collaborate with us, and discover a truly unique opportunity for repeated exposure to thousands of educators. Stand out from the crowd! Sponsorship is your opportunity to gain additional visibility and exposure. Sponsor an event or service at the 97th NCSS Annual Conference. There are several opportunities to suit your needs and budget. Call today for a copy of the sponsorship prospectus.
Conference Preview + Program AdvertisingPreview Deadlines: Space closes July 3, 2017 | Artwork due July 17, 2017Program Deadlines: Space closes September 18, 2017 | Artwork due September 28, 2017
Advertise in both the Conference Preview and Conference Program to reach the largest audience of social science teaching professionals. The Preview is emailed to 15,000 NCSS members in September, making it one of the most widely distributed NCSS publications. It is the first and most important tool to generate attendance at the NCSS Conference. The Program is the official guide to the conference, and includes the exhibit hall floor plan and exhibitor listings. It is distributed to all attendees and features three difference ways to advertise: display ads, tab dividers and tear-out coupons. Visit http://www.socialstudies.org/advertising for rates.
Exhibitor Sessions—Only $800 ($400 for non-profits)Deadline: September 30, 2017
Take this opportunity to showcase your products and services in a custom-built classroom set on the show floor. Reach current and potential customers with in-depth information or hands-on instruction in a guaranteed session. These sixty-minute sessions are available on November 17 or 18. Don’t delay, space will sell out. Call today for more information and to reserve space.
Tote Bag Inserts Tote Bag Deadline: November 10, 2017
Reach all conference attendees by placing a flyer or small brochure in the conference tote bag distributed to all registrants.
Only $800 each!
Advertising, Exhibit & Sponsorship SalesHallie BrownAccount Executive Tel: 202-367-2475 [email protected]
The Townsend Group2025 M Street NW, Suite 800Washington, DC 20036
Editorial InquiriesMichael SimpsonDirector of PublicationsTel: 301-588-1800, ext. [email protected]
Production ContactRichard PalmerArt DirectorTel: 301-588-1800 ext. [email protected]
NCSS Headquarters8555 Sixteenth Street, Suite 500, Silver Spring, Maryland 20910
