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Planned Content Marketing:Calendars, creation & curation

Who is @IraHaberman?

When it comes to content marketing, what is the importance of a calendar?

What is a good way to collect ideas & fill out a content calendar & how far in advance should you plan?

What other content projects should we consider in our calendars?

My calendar is packed & I don’t have that much time to create content. What else can I do?

How can you use curation in a social media strategy?

OK. MY TURN. #atomicchat tweeters, how do you manage your content creation? What tools do you use?

Ira Haberman @irahabermanI worked with 37 radio stations and personalities to implement digital content strategy. Everything from CMS to Social. #atomicchat

Ira Haberman @irahabermanneedless to say, I have some experience with developing digital strategy, from both a content and audience perspective. #atomicchat

Ira Haberman @irahabermanOh, now, I help with the over digital strategy for @atomic_reach and their marketing and content efforts. #atomicchat

Ira Haberman @irahabermanUsing an editorial content calendar is so important in managing the content marketing process. It’s like a road map. #atomicchat

Ira Haberman @irahabermanA good plan, is planned. I’d recommend to think about things at least a month out, but plan to pivot. New things come up. #atomicchat

Ira Haberman @irahabermanIf you are a brand, think about selling cycles, seasonality, industry events, product launches, company goals, competitors. #atomicchat

Ira Haberman @irahabermanIf you’re a publisher think about events in your town, holidays, the stuff people talk about. #atomicchat

Ira Haberman @irahabermanAND PLEASE... Always, keep your audience in mind when setting up your plan. They are your lifeblood. #atomicchat

Ira Haberman @irahabermanA calendar will keep you organized in producing different types of content and help you churn out unique content pieces. #atomicchat

Ira Haberman @irahabermanYou can plan content pieces like blog posts, videos, podcasts, slideshows, white papers, guides, images, etc. #atomicchat

Ira Haberman @irahabermanYour calendar, or plan is also a great place to track your success or failure. BE TRACKING. So you can refine. #atomicchat

Ira Haberman @irahabermanSomeone is going to ask about your performance. Be ready to show them the value you are delivering. #atomicchat

Ira Haberman @irahabermanA4: Oh, and did I mention audience. When they respond to a certain piece of content, do it again... rinse and repeat! #atomicchat

Ira Haberman @irahaberman For me at least, curation is an important as creation. Be the source for great info. Your audience will love you for it. #atomicchat

Ira Haberman @irahaberman If you can be the filter on a specific topic and provide tons of great content on that topic. YOU WIN. EVERY TIME. #atomicchat

Ira Haberman @irahaberman So many awesome curation tools out there, @feedly, @flipboard, @scoopit, and my FAVE @uberflip. #atomicchat

Ira Haberman @irahabermanA5: OH, and if you are really ambitious curate your audience’s content. THEY WILL LOVE YOU MORE! #atomicchat

Ira Haberman @irahabermanI’m a big fan of the ReTweet with some kind of verbiage before the RT. You stay active for your audience. It’s about them. #atomicchat

Ira Haberman @irahabermanA6: When sharing things online, it should rarely be about yourself. Curating helps with that, showcasing others along the way. #atomicchat

CBarrows @CBarrowsEditorial calendars are huge - it’s not just a map of up-coming content, but enhances ability to collaborate with others. #atomicchat

Rachel Foster @CopywriterTOWordPress, HootSuite, Buffer, MadMimi #atomicchat

Brian Fanzo @iSocial_Fanz WordPress, HootSuite, Buffer, MadMimi @medium & @LinkedIn

Brutal Pixie @BrutalPixieA1: If an editorial calendar is a road map, then a strategic calendar is your compass. #atomicchat

Alison Cross @AlisonMCrossWordpress, klout, hootsuite #atomicchat

Josh McCormack @joshmccormackFeedly & Buffer, Klout #AtomicChat

Gail Gardner @GrowMap My favorite tool is @Trello for managing EVERYTHING. I keep track of what I need to write, resources, talent. #AtomicChat