Planet Friday

What is Planet Friday?

Celebrating Diversity & the PlanetThe LCEC is committed to being an eco-friendly venue 100%, 365 days a year. On Fridays the spotlight will be connecting to the world and how we can all help to keep it fun, healthy and energized.

Entertainment and Food:A jumpstart to the weekend with high energy performances and cultural dances

throughout the Street and Plaza – designed to draw the untapped daytime audience

A microcosm of flavors, traditions and celebrations from around the worldSavory recipes from the kitchens inspired from global coasts–from Morocco to

South AmericaFun:A world of opportunities to win cash and eco-friendly prizes.

What is?

Planet Custodian – A Venue that sets the Standard

Environmentally-friendly transportationConnected to public transitLocal people-moverAmple bicycle parkingSpecial parking privileges for hybrid and smart cars

An outdoor office retreat and access point to the worldFree Wi-Fi throughout the complexWe’re open early. It’s an environment that’s great for business and

personal networking – hold your Friday meeting at the LCECBring the whole office and take advantage of free specials and

product giveaways.

What is?

Spectrum of Experiences of the Artisan Market

Open at 7:30 a.m. to cater to the early-riser crowd, shift workers, shopping before work, moms, cooks … A beautiful, casually upscale Market with a European feel, showcasing fresh, healthy, environmentally-friendly products Artisans known for exceptional originality and creativity will present an ever changing exhibit of original art and handmade crafts Exciting sights and colors and smells of new-baked goods; fresh organic produce and unusual, unique, interesting productsEthnic food samplings from around the world.

What is?

http://www.showofpeace.com/

Stars Brighten Planet FridayMany entertainers support socially responsible causesLive Nation’s artist contracts often address sustainable concerns such as providing organic foods, biodegradable consumables, and using energy efficient light bulbs in their dressing roomsPlanet Friday programming can tie in to, promote and support artists’ causes, providing additional incentives for entertainers and their audiences to embrace LCECThe “Show of Peace” concert planned for April 2010 in Bejing, China, demonstrates how a high-octane entertainment can shine a light on environmental sustainability

Peace = Green + No War + Water + Food + Health + Education.

Planet Friday is…Celebrating Diversity and a Celebration on the PlanetA Stage for Musicians to Embrace their Audience and their CausesAn Avenue to the tactile experiences of the Artisan Market A Venue that sets the Sustainability Standard

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Programming

Planet Friday ProgrammingDesigned to attract a daytime audience.EcoBuck program (details in following slides).Start the weekend early – entertainment begins at 11:00 a.m.Activities at the Artisan Market (open at 7:30 a.m.) include celebrity chef presentations using foods in season; demonstrations by skilled local artisans; global and local art shows; book signings; and product samplings.Incentives for business people to bring a group (e.g. leave business card, get a prize; bring 6 people from the office, get a free appetizer).

EcoBuck ProgramThe EcoBuck is a unique program to promote Planet Friday and draw patrons to experience the excitement at the LCEC.At a minimum the value will be a lunch (five dollars) or the value could be 50 to 1,000 dollars of cash, redeemable only at the LCEC. This element of surprise will make EcoBucks the hot bartering item in the DFW Metroplex. Through varied distribution channels, EcoBucks will be given to companies in bulk to allow individual employees the opportunity to discover all of the excitement at the Entertainment Center.Employees will start their weekend early while enjoying the thrill of winning!

EcoBucks - Distribution Channels“Man Fridays” Gatekeeper charmers These fun LCEC representatives will tour the

Metroplex visiting businesses to distribute EcoBucks and encourage starting the weekend on Friday

Our Civic and Travel Partners

Street Team – On site spotters rewarding people who get caught being “green.”

A World of Ways to Win EcoBucks Bring DART Orange Rail or Bus pass Take the People Mover Ride a bicycleDrive a smart car (hybrid or electric)

Text to Win - SweepstakesMessages are randomly displayed on screens throughout the Street and Plaza , prompting patrons to text in to winExcitement escalates several times throughout the afternoon to target market several “lunch crowds” Big drawings held High Noon, Late Lunch (2 p.m.) and Super Supper (4 p.m.)

A variety of smaller prizes will be awarded, such as: First text received First ten texts received – (10 winners) Text message #100 And more!

Green PrizesAn assortment of prizes can be given out through contests, raffles, and text-to-win’s:

Additional Promotional ProgrammingEnergize Through Health & Fitness Demos Calm Your World Yoga workshops, exercise class demonstrations Go to Another World Massages Face a New World Facials

Hybrid or Electric Car Showcase & Giveaway Energy-focused cars displayed in street/plaza

Catch the Energy with a Pep Rally Tie in sports teams’ players, dancers, and coaches into pep rallies

showcasing team store apparel, new jerseys, and autographed giveaways

Charity programs Tie in cause platforms to raise money through shows. Many of the artists

have partner organizations (Big Ask Campaign, 1% for the Planet, Natural Resources Defense Council)

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Access Card Tie InPromote Access Card as green versus paper ticketsPercentage of spending going to sustainable causes of consumer’s choiceUtilize Access Program for: EcoBucks Social Media Communication on Interest Causes and Events Raffle ticket mechanism Added-value for cardholders (i.e. more tickets/chances)

Custodianship24

Meeting the Las Colinas Standard“We are not building to meet an existing market, we are creating a new market establishing new standards”—Ben Carpenter, Las Colinas Founder and Visionary

Transit-Oriented DevelopmentMinutes from DFW International Airport, the third-busiest in the worldDART Rail Line station will connect Las Colinas to downtown Dallas, DFW International Airport and Dallas’ Love FieldThe Las Colinas “People Mover “(APT) will be automated and expand service hours to bring patrons from Las Colinas urban core to our front doorSpecial parking and valet privileges for hybrid and electrical vehiclesProvide ample bicycle parking and offer bicycle valet serviceVisitors can stroll along the Street and Plaza to nightclubs and restaurants serving food and drink from many cultures

The Standard We Are SettingIn keeping with Ben Carpenter’s philosophy, “we are merely the custodians of this property during its important stage of development.” Before the first shovel broke earth, we dedicated the venue to be eco-friendly from the ground up.

Design and Construction Receive LEED “certified” status – exceptional accomplishment in hospitality and entertainment industry.Large scale energy and water conservation design—including waterless urinals.Outfit an estimated _____ square feet of photo-voltaic (PV) awnings and solar panels producing ____ electricity per day.A combination of wind and solar energy will supply laptop stations “off the grid.”Landscaping to include Texas indigenous trees, edible vegetation, and insulating green walls –all solar powered landscape lighting. Collectively offsetting the venue’s carbon footprint by ________.Unique dance floors and strategic walking areas will be used to create and harness electricity.Watering landscape with rooftop collected rainwater. Refillable water stations throughout Street and Plaza.

Setting the Supply Chain StandardTaking Mr. Carpenter’s statement one step further, “Let them look back and reflect on the fine effort made by those who were its custodians during the development stage” into the operation stage; we carefully consider our supply chain resources and the full circle of those resources.

The Restaurants

Our chef’s garden will showcase the offsite organic herbs and produce that will supply our restaurants.

Organic farms and gardens will supply our restaurants

Take-home containers made from compostable/biodegradable materials.

Staff uniforms will be made from recyclable materials.

Fair-trade teas and coffees will be the staple.

Implement creative strategies for reducing and reusing food waste

Partnership28

Enhancing Partner SolutionsWe will collaborate with partners to adopt or highlight a Corporate Social Responsibility (CSR) business model Eco Initiatives People/Diversity PositiveSupporting a Cause

LCEC will have global reach and international appealLaunch a product line Promote corporations’ commitment to social responsibility Incorporate a reposition strategy

Enhancing Partner SolutionsA tailored CSR solution will add significant value by taking the corporation’s objectives to create exposure through:

Online Content Product Placement through GiveawaysOnline Product PlacementOnsite Educational MediaSocial Media Shared CausesCross Promotional Activity with Entertainers and Other Partners

Naming Rights Partner Assets

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Branding AssetsMultiple signage opportunities throughout plaza, street and concert hall • LED board signage• Internal TV network advertising through the LCEC complex• Recycle opportunities throughout complex facilities

HospitalityEvent tickets to all Friday night performances• Can be used for consumer promotion

Hosting opportunities throughout venueSuite or Party Room Opportunity Available

Access Card Program Name AssociationIntegration of product and promotional activitiesSupport a Cause Designation

Partnership Integration SummaryPlanet Friday will be used to highlight one of our category sponsors as part of their overall partnership agreementPlanet Fridays’ integration will include:Logo placement in advertising, marketing, and promotional materials:

EcoBucks program Recycling program Access Card program Social Media program

Multiple signage opportunities throughout plaza, street and concert hallBrand association with all giveaways presented on Planet Friday Other assets will be determined by total partner package (TBD).

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