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Competitive Study And Suggestions Of The Promotional Pitch For

Planyourtripindia.com

This brief states certain limitations of the business model of www.planyourtripindia.com with respect to its

expansion and services deliverance as a 'Premium Luxury Tour and Travel Planner' and management in

collaboration with the verticals of hospitality management and tourism Industry. The study done and

solutions suggested by ColourSquare marketing Pvt. Ltd. are directed towards establishing PLAN YOUR

TRIP as a leading brand with considerable business leads and conversions as a premium luxury tour

planner and explore other areas for its growth.



CONTENTS

1. Introduction…………… 4

2. Apparent Business Model……………… 5

3. Limitations Posed by the Business Model…………….. 6

4. Limitation of Marketing Elements on the Portal………… 7

5. Suggestions for promotion and pitch…………. 8

6. Conclusion………… 9


Introduction Planyourtripindia.com, a leading tour planner providing it's tailored as well as customized plan

services across India is now exploring and expanding avenues in the field of premium Luxury

travel. Being in fashion industry for about 28 years and dealing with leading Luxury Apparel

Brands, the company has diversified into the travel industry to provide travelers with the

experience and comfort of luxury touring with special focus and attention. Company has design

to grow as a first preference of a brand-conscious Traveller.

Focusing in different segments of travel and hospitality industry, planyourtripindia.com has at its

travel portal has sections like Indian holidays, International holidays, Honeymoon packages,

Flights and hotels, Corporate, Cruises, Luxury transport, Luxury train and School tours. The

company provides tailored and customized tour packages for different destinations across the

world. The company has business tie-ups with hotels, resort, cruise liners, travel agent and

agencies as part of its business network.

With focusing its efforts toward luxury travel catering to niche and elite class for specialized tour

packages Planyourtripindia.com is not deriving results according to the expectation and capital

investment. The ROI is too low in terms of business leads and conservation.

This study done by Colousquare Marketing Pvt. Ltd. provides valuable insight into deficiencies of

business model with respect to luxury travel and shed lights on different ideas and approaches to

improve company's efficiency and approach to luxury touring, thus improving profitability.


Apparent Business Model

Similar to patterns of e-commerce business portals in travel industry like makemytrip.com, yatra.com,

hellovisit.com, etc., the PlanyourtripIndia.com is a travel portal having intensive functionality in form of pages and

forms to acquaint a traveler about its tour packages at the same time telling him bout itinerary as well as pricing. The

model fetches queries based on search engine results as well as online referencing. The entire site is divided into

segments as according to tour packages Indian holidays, International holidays, honeymoon packages, Flights &

Corporates, Cruise, Luxury Transport, Luxury Train and School tours. And each segment is further elaborated for

destinations overview, itinerary, pricing and query.


Limitations Posed by the Business Model

As a new venture in travel industry, planyourtripIndia.com is competing along with well established and market leaders like makemytrip.com, yatra.com and many other established travel planners in the same domestic as well as international highly competitive travel market. Following are some of the limitations of the planyourtripIndia.com that might be hindering its projected sales target and making it difficult to generate sufficient business to sustain, run and profiteering operations.

1. The domain name under which the travel portal is currently framed is similar to http://www.planyourtrip.co.in/ hold by Yatra.com, a leading tour planner and http://www.plantripindia.com/ another travel portal with considerable online presence. The uniform names for the above said websites may tend comparatively new venture www.planyourtripindia.com to lose business leads in form of online search due to lack of online promotion in form of Internet marketing consisting steps of SEM and SEO.

2. The interface of the portal is lacking in a professional and corporate appeal.

3. The enquiry form at the home page as wells as inner pages lacks attractive designing elements.

4. The site is dynamic in nature that is one of the important facets of website posing problem for online promotion.


Limitation of Marketing Elements on the Portal

· The portal has not suitable and attractive forms on the pages to generate considerable

number of queries.

· With reference to premium luxury travel package, the portal lacks attractive design, as well

as suitable content.

· The portal lacks promotional means on the website like collaterals, travel literature like

elaborate itineraries and ample printed advertising material in form of coffee table books,

and printed itineraries to promote the portal.

· The portal has not supportive content like blogs and articles to support the online content.


Suggestions for Promotion and Pitch

Taking notice of the above discussed factors with respect to the promotion of the website, following steps could be taken to promote the portal by Print Media as well as by the online promotion.

a) Print advertising

· Publication of articles and cover stories at leading industry magazines and tabloids.

· Promotion at exclusive clubs by marketing collateral and event management.

· Publishing extensive travel literature in form of itineraries in form of brochure coffee table books, etc.

· Associations with travel groups and state tourism departments. · Media campaigns.· Specialized tour packages.

b) Online advertising

· Online promotion in form of SEO and SEM.· Redesigning of website elements focusing premium luxury travel packages. · News letters · E-mailers · Blogging, etc.


COLOURSQUARE MARKETING PRIVATE LIMITEDCorporate Office : SU-112,Second Floor, Pitam Pura,New Delhi-110088

Phone : +91-11-4268 6954, 6464 8900 (7Lines)

e-mail : [email protected]

Website : www.coloursquare.net

SWOT By

Conclusion

Thus, study done and projections made by Coloursquare can help www.planyourtripindia.com

to gain leverage in the competitive travel and tour industry with respect to lead generation and

ROI (Return on Investment)

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