Plan of the studyChapter-1

Consumer Behavior in India- In this chapter we study about the behaviour

of Indian consumer. We will know about the purchasing behaviour of

consumer.

Chapter-2

Performance of white goods industry in India - This chapter will give

information about the white goods industry in India. It will also show the

changes and development in Indian white goods industry.

Chapter-3

Literature review - This chapter will give knowledge about the different

researches on the consumer behaviour.

Chapter-4

Purchase behavior and white goods with special reference to washing

machine- In this chapter we study about the purchasing behaviour of Indian

consumer for white goods with special reference to washing machine.

Chapter-5

Research Methodology - In this part of the report we will discuss about the

type of data, sampling technique, research type, method of collection of data,

statistical tools etc. according to requirement of the study.

Chapter-6

Interpretation & analysis - In this chapter we will interpret and analyze data

with the help of different charts, graphs, tables, MS Excel etc.

Chapter-7

Conclusions & suggestions -This chapter will show the findings, conclusion

and suggestions of the study for future use.