2.0 SELECT PRODUCT

2.1 Company:Motorola Mobility is an American telecommunications equipment corporation headquartered in Chicago, Illinois. It was formerly Motorola's cellular phone division, which was called the Personal Communication Sector PCS prior to 2004. It pioneered the flip phone with the StarTAC in the mid-1990s. Motorola had a commanding lead in the analog cellphone market, but it was slow to embrace digital technology. By the turn of the 21st century, it produced another successful product, the Razr, a very thin flip phone. Most recently, it has produced smartphones and tablets using Google'sAndroid operating system. The division also handled the production of cable modems and set-top boxes for digital cableand satellite television services. On January 4, 2011, Motorola's mobile device and set-top box division was spun off into a separate company as Motorola Mobility, while the remainder of the company was renamed Motorola Solutions.

Address

Motorola Comercial, S.A. de C.V. Bosque de Alisos 125 Mexico City, Mexico 

Telephone: +52 55 5257-6700

HISTORY:On January 4, 2011, Motorola Inc. was split into two publicly traded companies; Motorola Solutions took on the company's enterprise-oriented business units, while the consumer divisions were spun off to form Motorola Mobility.

On August 15, 2011, Google announced that it would acquire Motorola Mobility for $12.5 billion, pending regulatory approval. Critics viewed Google as being a white knight, since Motorola had recently had a fifth straight quarter of losses. Google planned to operate Motorola as an independent company. In a post on the company's blog, Google CEO and co-founder Larry Page revealed that Google's acquisition of Motorola Mobility was a strategic move to strengthen Google's patent portfolio; at the time, the company had 17,000 patents, with 7,500 more patents pending. The expanded portfolio was to defend the viability of its Android operating system, which had been the subject of numerous patent

infringement lawsuits between device vendors and other companies such as Apple Inc., Microsoft and Oracle Corporation.

On November 17, 2011, Motorola announced that its shareholders voted in favor of the company's acquisition by Google Inc. for $12.5 billion, receiving approval from the United States Department of Justice and the EU on February 13, 2012. The deal received subsequent approval from Chinese authorities and was completed on May 22, 2012. Alongside the completion of the acquisition, Motorola Mobility's CEOS anjay Jha was replaced by Dennis Woodside, a former Senior Vice President at Google and on August 13, 2012, Google announced that it would cut 4,000 employees and close one third of the company's locations, mostly outside the United States.

On December 2012, it was announced that Arris Group would purchase Motorola Mobility's cable modem and set-top box business for $2.35 billion in a cash-and-stock transaction 2 years later, following the departure of Woodside, lead product developer Rick Osterloh was named the new president of Motorola

On January 29, 2014, Google announced it would sell Motorola Mobility to the Chinese technology firm Lenovo for US$2.91 billion in a cash-and-stock deal, pending regulatory approval. Google will retain the Advanced Technologies & Projects unit (which will be reintegrated into the main Android team) and all but 2000 of the company's patents. Lenovo had prominently disclosed its intent to enter the U.S. smartphone market, and had previously expressed interest in acquiring BlackBerry, but was reportedly blocked by the Canadian government due to national security concerns. Lenovo's CEO Yang Yuanqing stated that "the acquisition of such an iconic brand, innovative product portfolio and incredibly talented global team will immediately make Lenovo a strong global competitor in smartphones".

2.2 Product Description:

The Motorola Moto G is the new Motorola bet to achieve the ideal balance between price and performance. With prices that start from $ 180, the Moto G offers a 4.5-inch 720p screen, quad-core Snapdragon processor 400, 1GB of RAM, 8GB or 16GB of internal storage, 5 megapixel rear camera, 1.3 megapixel front camera and Android 4.3 Jelly Bean, with guaranteed upgrade to Android 4.4 KitKat

The Motorola RAZR D3 is an Android smartphone with 4-inch screen, dual-core processor at 1.2GHz, 1GB of RAM, 4GB of internal storage and runs Android 4.1 Jelly Bean with at least a guaranteed upgrade.

The Motorola Moto X is the first smartphone from Motorola under the supervision of Google. The Moto X poses a different game, with customization options in both color and materials used, as well as intelligent features that allow it to separate it from the race for the best hardware, as its architecture X8 attention to contextual and 10 megapixels camera Clearpixel for clarity of photos. The Moto X has a 720p AMOLED 4.7 inch, dual-core processor

Snapdragon S4 Pro, 2GB RAM, 16GB or 32GB of internal storage, and runs Android 4.2.2 Jelly Bean

2.3 Label, Package and Packing Labeling, Marking and Coding, The marking or labeling of packaging

products helps identify facilitating handling and location at the time to be monitored. It is done by direct printing, adhesive labels, stickers or hand calligraphy in a visible side of the package. For a useful application of the marking should take into account the following aspects using as a reference the ISO 7000:

Common name of the product and variety. Size and product classification: Specifying number of parts by weight

or number of pieces in packaging was determined. Quantity: Net Weight, Number of packages or units and individual

weight. Quality specifications: In the event that the product is classified in

different versions. Country of origin. Brand name with logo. Name and address of the packer. Name and address of the distributor.

On the opposite side of the packaging is intended only for shipping and handling information on the product:

As shown in the picture is the way in which we will label the boxes with the goods.

Pictograms Used Internationally (ISO 780:1983)

Developed by ISO (ISO 780:1983) as a set of symbols used for marking items for transport (except dangerous goods). This will solve the problems caused by the difference of languages and illiteracy. The symbols must be painted in black on a light background (preferably white). The total size of the marks should be 10 cm., 15 cm. or 20 cm. unless the pieces are smaller for marking.

Pictorial symbols for packaging

The screenshot above shows the symbols that must carry the box.

If the goods were dangerous we would have to add these labels:

PACKAGING

The amount that will be importing, 1000 moto razr, 1000 moto g and 1000 moto x. We’re going to use1 box per 250 phones, send 2 boxes per pallet weighing 500kg in total. In total each pallet loaded with telephones will be 500kg and will be distributed in 6 boxes and 3 pallets.

Calculating’s1telephone = 500g 250 telephones = 125kg1box= 125kg 12boxes=1500kg1platform=2267kg

The total weight of the box should not exceed 138kilograms, product care issues. Boxes should be placed on a platform to mount and dismount loads faster.

A. Packaging It used corrugated boxes of the following dimensions:

Size: 32 x 24 x 24" Support: 305lb

B. Pallet

PLATFORMS FOR EXPORT

Support: 2267kg-Economic and durable wood floor - Ideal for shipments. -Stow decks 8 to 60 feet tall. -ISPM 15 exempt for export shipping. -Weatherproof; does not rot, does not crack or mildew. -Access 4 entries for forklifts and 9 support legs

C. Container

Anger palletized load in groups of 12boxes per pallet. The pallet will weight 1500kg.

2.4 Advertisement and Publicity We’re going to share more videos of our products in Youtube, also we’re going to

create all the social networks, so the people can see what we offer and the benefits

of the Motorola phones also we’re going to put an advertisement on Television that

will cost us 1000 dollars per 60 seconds.

Use online advertising programs: for example, the Google AdWords program, allowing us to automatically publish our report on the different web sites or pages, and pay only for clicks that people make in it.

Advertising on Facebook: As in the previous case, only our ad on the profile pages of Facebook users.

Advertising on the bags delivered to our clients so they can take our products when you buy them.

Send designing a catalog of our products.

2.5 HTS Code84-85  Machinery / Electrical8517  elec apparatus for line telephony, telephone sets, pts851710  Telephone Sets

2.6 Permits, Authorizations and Duties

Pedimento de exportación. Parte II. Embarque parcial de mercancías.

CODIGO DE BARRAS

Número de pedimento _________________________

Datos del vehículo ____________________________

Candados oficiales ___________________________

Contenedor(es) ___________________________

Tipo de mercancía Cantidad en Unidad de Medida de Comercialización

Cantidad en Unidad de medida de Tarifa

Número de serie del certificado:

Firma Electrónica Avanzada:

____________________________

Nombre

Instructivo de llenado de la forma pedimento de exportación. Parte II. Embarque parcial de mercancías.

CAMPO CONTENIDO1.- Código de barras. Se imprimirá en este espacio el código de barras bidimensional mismo que se deberá

generar mediante programa de cómputo que proporciona el SAT.

2.- Número de pedimento. El número asignado por el agente, apoderado aduanal o apoderado de almacén, integrado por quince dígitos, que corresponden a:

2 dígitos, del año de validación;

2 dígitos, de la aduana de despacho;

4 dígitos, del número de la patente o autorización otorgada por la AGA al agente o apoderado aduanal, apoderado de almacén que promueve el despacho. Cuando este número sea menor a cuatro dígitos, se deberán anteponer los ceros que fueren necesarios para completar 4 dígitos;

7 dígitos, los cuales serán de numeración progresiva por aduana, en la que se encuentren autorizados para el despacho, asignada por cada agente, apoderado aduanal o apoderado de almacén, referido a todos los tipos de pedimento, empezando cada año con el numero 0000001.

NOTA: Entre cada uno de estos datos, se deberán conservar dos espacios en blanco.

3.- Datos del vehículo. Se anotarán los datos de identificación del vehículo que transporta la mercancía, como son: modelo, número de placas de circulación y número de serie.

4.- Candados oficiales.

5.- Contenedores.

Se anotarán los números de candados oficiales con los que se aseguran las puertas de acceso al vehículo, cuando proceda.

Se anotará el número de contenedor o remolque, cuando proceda. Tratándose de operaciones por aduanas de la Frontera Norte y Sur y el medio de transporte es Ferrocarril se deberá declarar el número de identificación del equipo ferroviario o número de contenedor.

6.- Tipo de mercancía. Se anotará la descripción de las mercancías, naturaleza y características necesarias y suficientes para determinar su clasificación arancelaria.

7.- Cantidad en Unidad de medida de Comercialización.

Se anotará la cantidad de mercancías en unidades de comercialización, de acuerdo a lo señalado en la factura o documento comercial respectivo.

8.- Cantidad en Unidad de medida de Tarifa.

9.- Número de serie del certificado.

Se anotará la cantidad de mercancía correspondiente, conforme a la unidad de medida señalada en la TIGIE.

Número de serie del certificado de la firma electrónica avanzada del agente aduanal, apoderado aduanal, apoderado de almacén o mandatario del agente aduanal, que

promueve el despacho.

10.- Firma Electrónica Avanzada.

Firma Electrónica Avanzada del agente aduanal, apoderado aduanal, apoderado de almacén o mandatario del agente aduanal, que promueve el despacho, correspondiente a la firma de validación del pedimento.

11.- Nombre. Se anotará el nombre del apoderado aduanal, agente aduanal o de almacén, o el mandatario de agente aduanal que promueva.

Labeling RequirementsSome products must (for consumer protection) have labels regarding the content and quality. There labeling keys to mark the items that can be recorded on machine indicate water temperatures, water movements and type of soap. These marks can be especially useful for foreign producers.