Plan and manage your non-profit’s website

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London planning and managing your non-profit’s website by Jason King WordCamp London 2015

Transcript of Plan and manage your non-profit’s website

Page 1: Plan and manage your non-profit’s website

Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

planning and managing your non-profit’s website

by Jason KingWordCamp London 2015

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

14 years working in the non-profit tech sector. 7 years a freelancer.

Not rich but not broke. I have some nice clients.

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what does a modern charity website look like?

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

this is how uk-sands.org looks on mobile

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

RNLI branding guidelines goo.gl/B0EP7X

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

RNLI branding guidelines goo.gl/B0EP7X

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

goo.gl/B0EP7X

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

buy your domain name asap

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

The Thalassaemia Society of Victoria’swebsite is at www.tsv.org.au instead of www.thalassaemiasocietyvictoria.org.au

Get your .org.uk domain name asap if you haven’t done so already. Balance being descriptive with being concise.

can you spell thalassaemia?

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what does your domain name say about you? molestationnursery.com

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the charity said they needed

Cartoons: http://projectcartoon.com/create/

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the designer thought they meant

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the client really needed

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

do no design or coding until a project brief has been researched, written & signed off

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

your website needs a champion

flickr.com/photos/nazlicetiner/

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

the champion should be responsible for the project brief and an ongoing main contact for the developer

Examples:http://goo.gl/o6cYN2http://goo.gl/prWXTX

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

who should build the website?

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

a. A trustee’s nephew, who did computer science at college.

b. I can do it myself! I have Front Page on my old laptop. I bet that’s compatible with WordPress.

c. We should get recommendations for agencies then put it out to tender.

d. Bet we can find someone at a WordCampe. What if the developer is highly recommended but a

sole trader?

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

how the project was documented

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

ownership and documentation● charity should own all code● charity should buy their own domain and hosting● all passwords should be provided● get sign-off in writing (email’s ok) at key stages such as

wireframes, design, launch● custom code should be commented● a training manual is a good idea

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

contract killerThe popular open-source contract for web designers and developers.

http://stuffandnonsense.co.uk/projects/contract-killer/

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

non-profits are receptive to open source

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the CEO expected

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the funding paid for

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

what the cheap web developer built

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Briefing document published by the ICT Hub in 2007

goo.gl/dh3mzg

advice for funders

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

crowdfunding websites

justgiving.comcrowdfunder.co.ukspacehive.comindiegogo.com

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

common website needs of the non-profit sector

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

taking donations online

Tips, examples and statistics from:

nptechforgood.com/2014/08/24/10-online-fundraising-best-practices-for-nonprofits/

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

six times more money is raised through custom-branded donate pages than through third-party donate pages.

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

gain potential donors’ trust

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

responsive design doubles giving on mobile phones

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

offer alternative payment methods

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

suggest amounts to donate

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

prominent donate button on every page

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

create donation graphics for social media

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

services for taking donationsjustgiving.comuk.virginmoneygiving.com

Gift aid - increases the value of donations by allowing charities to reclaim the basic rate of tax on your gift at no extra cost to the donor. That’s an extra 25p for every £1 donated.

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

campaign mini-sites

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

email newslettersGood practice tips: http://goo.gl/cc8vAE

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

directory of association’s members

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

resource directory

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Resource directory

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

front end for CRM (client relationship management)

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

events management

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

when the website was last updated

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

content

1. Can the content editor spell, punctuate and write compelling copy? 2. If not, encourage them to get a copy writer3. Calls to action4. Writing for the webhttp://www.usability.gov/how-to-and-tools/ methods/writing-for-the-web.html

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

how I train WordPress users1. Write a manual on Google Drive, share it and allow comments. It has links to various tutorials including videos. 2. Individual or small group walkthrough of WordPress, usually less than two hours. 3. Ongoing email/phone support as part of annual contract. 4. Catch-up meeting post-launch, to check they're doing content right and also looks at SEO and Google Grants.

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Why you need support and maintenance

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

15ntcwpday.nten.org @15ntcwpday

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

http://goo.gl/UzYXvj

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

Monthly meetups about tech and social good #net2london

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Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London

ntc wordpress day