PLAN AHEAD BUILDING A VOTER ENGAGEMENT TIMELINE FOR 2012 Presented by.
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Transcript of PLAN AHEAD BUILDING A VOTER ENGAGEMENT TIMELINE FOR 2012 Presented by.
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PLAN AHEADBUILDING A VOTER ENGAGEMENT TIMELINE FOR 2012
Presented by
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TODAY’S PRESENTERS
Who
Jeff NarabrookPublic Policy AssociateMinnesota Council of
NonprofitsMinnesota Participation
Project
Julian JohannesenDirector of Research and
TechnologyNonprofit VOTE
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VOTE NOVEMBER 6TH!
Agenda
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• This will be the first election after redistricting!
• 50 million more people will vote in 2012 than in 2010
• 15 million people will be eligible to vote for the first time in 2012
OPPORTUNITY 2012
Opportunities
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Why we get out the vote!• Advance our missions and our issues
• Increase voting in our communities
• Build clout for our organizations and the people we engage and serve• Build capacity for our organizations and communities
• Get our ideas in front of candidates
OPPORTUNITY 2012
Opportunities
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AGENDA
Agenda
Making a Plan
Voter Registration
Candidate Engagement and Ballot Measures
Voter Education and GOTV
Election Day
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MAKING A PLAN
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• Executive Director: Get buy-in from your Executive Director.
• Staff Lead: Choose a staff lead, someone who will be the point person for your voter engagement work.
• Other Staff: Involve other staff and volunteers. Everyone needs to understand the importance of this work.
GETTING BUY-IN
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• Clients and constituents • Staff and volunteers • People in your community
TARGETING YOUR AUDIENCE
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• What are your ongoing programs or points of contact with your audience?
• What about any special programs or events?• Candidates - A local race? Ballot measures?
OPPORTUNITIES FOR ENGAGEMENT
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• Who needs to be trained to carry out your activities?
• When and where will you hold trainings?
• Training Resources
TRAINING
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VOTER
REGISTRATION
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• Many community members are already registered to vote
• Updating an address on a registration is just as important as registering for the first time
• Even small numbers of registrations aggregate up to a large number on a state-wide or national level
PRINCIPLES OF VOTER REGISTRATION
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• Year Round: As a part of intake or everyday practice.• Close to Deadline: The best time to do voter
registration is in the month leading up to the registration deadline in your state.
• Single Day: Single day events, like a graduation ceremony, local festival, or local sporting event are good opportunities to register voters.
WHEN TO DO VOTER REGISTRATION
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KNOW YOUR DEADLINE
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• September 25th is National Voter Registration Day!
NATIONAL VOTER REGISTRATION DAY
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• At your agency: In your lobby, in classes, at client intake, etc.
• At events: A high school graduation, a citizenship ceremony, an open house
• In your neighborhood: A highly trafficked location like a bus station
WHERE TO DO VOTER REGISTRATION
NOTE: Door-to-door canvassing is not effective when registering voters.
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• Promote voter registration
– Put up a voter registration poster in your lobby
– Publicize the registration deadline in your newsletter, on your blog or your
site’s homepage, or on social media like Facebook and Twitter
• Conduct your own voter registration activities
– Set up a table in your lobby
– Make voter registration a part of client intake
REGISTRATION ACTIVITIES
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CANDIDATE ENGAGEMENT
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• Candidate Forums: Sponsor or co-sponsor a candidate forum on a local race – 4 months before
• Candidate Appearances: Invite candidates from a local race(s) to attend a fall event – 1-3 months before
• Share Your Research: Provide candidates your research or policy ideas – After state primary
CANDIDATE ENGAGEMENT
CandidateEngagement
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VOTER EDUCATION AND GET OUT THE
VOTE
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• What’s on the ballot: Sample ballots and voter guides
• How to vote: Pass out voter tips on how to vote or get help voting
VOTER EDUCATION
Voter Education
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• Do Voter Education Only: Provide nonpartisan voter education on ballot measures
• Make an Endorsement: Take a position for or against a ballot measure
BALLOT MEASURES
BallotMeasures
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• Create visibility: Make the election visible at your agency and in your communications
• Promote Early Voting: Encourage people to vote early by mail or in person
• Promote Election Day voting: Contact constituents about voting on Election Day
GETTING OUT THE VOTE
GOTV
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• Make it a special day
• Reminders to vote in the last few days
• Time off for staff
ELECTION DAY
ElectionDay
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• Promote: If results were good or activities successful, let your audience know what you did to get out the vote
• Evaluate: Review what you did to inform your future election work
POST-ELECTION
Post-Election
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• Factsheets, Guides, Toolkits and more available at www.nonprofitvote.org
RESOURCES
Resources
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RESOURCES
Resources
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617.357.VOTE (8683)
www.nonprofitvote.org
Nonprofit VOTE89 South StreetSuite 203Boston, MA 02111
Jeff Narabrook
Julian Johannesen