Place Based Social Media, DSE2010 Stephen Randall
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1 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc. SEMINARS 28 & 40 Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success Stephen Randall, CEO LocaModa Contact: [email protected] Follow: twitter.com/stephenrandall
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Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success
Transcript of Place Based Social Media, DSE2010 Stephen Randall
1 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
SEMINARS 28 & 40!Integrating Multi-Channel Strategies:
A Roadmap for Digital Cross-Platform Success
Stephen Randall, CEO LocaModa Contact: [email protected]
Follow: twitter.com/stephenrandall
2 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
YOUR AUDIENCE IS CONNECTED!BUT ARE YOU CONNECTED TO THEM?!
3 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
ENGAGEMENT IS CROSS-CHANNEL!
MOBILE!
SOCIAL!
LOCAL!
CROSS-CHANNEL ENGAGEMENT! CROSS-CHANNEL ENGAGEMENT!
CR
OSS-C
HA
NN
EL ENG
AG
EMEN
T!
SPECIAL �OFFER! �
SPECIAL �OFFER! �
4 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
SCREENS NEED TO REACH MILES !(NOT FEET)!
DIGITAL OUT-OF-HOME NETWORKED SCREEN!
FEET!
MILES!
PEOPLE ON-LINE - FOLLOWERS,
FANS, ETC!
MOBILE CLICK! WEB CLICK!
PEOPLE IN VENUES!
5 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
METCALFʼS LAW!
DOOH NETWORKS DO NOT LEVERAGE THEIR POTENTIAL NETWORK EFFECT!
“The value of a network is proportional to the square of the number of connected users of the system”
7 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
LEVERAGING NETWORK EFFECT!
8 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
EXAMPLE 1: VANS “BEHERE” Global campaign for Vans, enabling photos, text messages !
connected to Facebook, Twitter, Vans.com and Times Square.!
9 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
EXAMPLE 2: TOSCANINI’S Twitter, Foursquare, Text-messaging – enable venue
marketing, engagement with patrons online and in venue, reduction of perceived wait time and interactive ads.!
10 [email protected] • twitter.com/stephenrandall Copyright © 2010 LocaModa Inc.
EXTRA READING… www.locaModa.com/about/white_papers!
• Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009!
• Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009!
• Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009!
• The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems -- Not All Systems Are Created Equal, August 2009 !
• Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009!
• Making The Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates From The “Connected Class”!
Follow me on Twitter: stephenrandall!
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