PK Hofmann A
description
Transcript of PK Hofmann A
![Page 1: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/1.jpg)
ARMIN HOFMANN
• Born on June 29, 1920 in Winterthur, Switzerland
• Studied at Kunstgewerbeschule in Zürich
• Lithography
Presentation by Karlie Grasle and Haebin (Donna) Seo
Wednesday, February 13, 2013
![Page 2: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/2.jpg)
Education Contribution
• Allgemeine Gewerbeschule (AGS) in Basel
• Philadelphia College of Art
• Yale University
ARMIN HOFMANN
Emil Ruder
Wednesday, February 13, 2013
![Page 3: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/3.jpg)
Allgemeine Gewerbeschule (AGS) in Basel
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 4: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/4.jpg)
Arminʼs TeachingARMIN HOFMANN
Wednesday, February 13, 2013
![Page 5: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/5.jpg)
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 6: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/6.jpg)
Work as a Graphic DesignerARMIN HOFMANN
Wednesday, February 13, 2013
![Page 7: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/7.jpg)
Swiss International Style
• Absolute and universal style of graphic design
• Goal of communication
• Practiced new techniques
• Heavily favored sans-serif typography
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 8: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/8.jpg)
General Traits of the Swiss Style
Sans serif typography (primarily Akzidenz Grotesk, Helvetica, and Univers)— Asymmetrical— Flush left— Mathematical grids— Extreme geometric reduction— Bright, flat areas of color— Universal symbols
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 9: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/9.jpg)
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 10: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/10.jpg)
Giselle, 1959
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 11: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/11.jpg)
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 12: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/12.jpg)
Graphic Design Manual
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 13: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/13.jpg)
Non-ConformistARMIN HOFMANN
Wednesday, February 13, 2013
![Page 14: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/14.jpg)
Purpose Behind the Black and White
• Post-War consumer society
• Introduce a visual culture
• Built on thoughtful restraint
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 15: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/15.jpg)
Simplification by Restraint
• Create expressive energy
• Strived for sensible and thoughtful form
• Simplification of the formal language
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 16: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/16.jpg)
Trivialization of ColorEconomical use of typefaces and colors
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 17: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/17.jpg)
Mechanical BalanceARMIN HOFMANN
Wednesday, February 13, 2013
![Page 18: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/18.jpg)
ARMIN HOFMANN
Wednesday, February 13, 2013
![Page 19: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/19.jpg)
Second-War InfluenceARMIN HOFMANN
Opposed the increasing trivialization of color
Wednesday, February 13, 2013
![Page 20: PK Hofmann A](https://reader036.fdocuments.us/reader036/viewer/2022081716/545e0b1caf79593f708b463c/html5/thumbnails/20.jpg)
Behind the Designs
“What few people have realized about Hofmann is that behind the artistic beauty of his design was a strong conviction about cultural, moral and social issues. He has high morals and a strong regard
for environmental and social justice.” - Friedman, 1994
ARMIN HOFMANN
Wednesday, February 13, 2013