http://flic.kr/p/4u9U21

The Pizza Process

Imagine you’re having a family celebration and you’ve decided

to order pizza for tea

How many people are coming?

How many people are coming? What kind of pizza do we want?

How many people are coming? What kind of pizza do we want? Where is the nearest pizza place?

How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver?

How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver? Do they have special offers or deals?

How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver? Do they have special offers or deals? What’s their reputation?

How do we know?

Newspaper advertising?

Newspaper advertising? Special offer flyers in the mail?

Newspaper advertising? Special offer flyers in the mail? Do they have a website?

Newspaper advertising? Special offer flyers in the mail? Do they have a website? Are they in the phone book?

Let your fingers do the walking ………

Let your fingers do the walking ………

Ask about specials or look on their websites

Who has the best deals?

Who has the best deals? What price meets your budget?

Who has the best deals? What price meets your budget? Are they known for making good

pizza?

Who has the best deals? What price meets your budget? Are they known for making good

pizza? Do they deliver?

Who has the best deals? What price meets your budget? Are they known for making good

pizza? Do they deliver? Do they have a good selection of

toppings?

Who has the best deals? What price meets your budget? Are they known for making good

pizza? Do they deliver? Do they have a good selection of

toppings? Is it cheaper to pick-up?

And the best pizza company is ……

And the best pizza company is ……

…… Now order your pizza!

Pizza has been devoured

Pizza has been devoured

Now think about ……..

Was it good pizza?

Was it good pizza? Delivered on time?

Was it good pizza? Delivered on time? Good price?

Was it good pizza? Delivered on time? Good price? Would you buy pizza from this

company again?

The Research Process

Which steps did you use?

When did you use them?

How did you use them?

Concept: Donna Watt – Half Pint of WisdomPresentation: Senga White – Senga’s Space