Pizza Pies for Mobile Eyes - Thursday September 26
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Transcript of Pizza Pies for Mobile Eyes - Thursday September 26
“Pizza Pies for Mobile Eyes” Is your Pizza Restaurant ready for the Mobile Generation?
Brad BiermanATS MobileSept. 27, 2013
Headquartered in King of Prussia, Pa.
International offices in:
• Canada• United Kingdom• Ireland• Czech Republic International offices in:
• Canada• United Kingdom• Ireland• Czech Republic
Over 24 years … Integrated companies helping clients understand how MOBILE can change the way they do BUSINESS!
We provide the ECO SYSTEM of MOBILE all under one roof!
• Innovative Text Message Marketing Platforms
• Customized mobile consumer engagement solutions
• Mobile Microsite production - responsive design + development
• Turn-key mobile promotion execution & management.
• Mobile app development
• Mobile Ad targeting consulting, placement, and activation
What we will review today …
• SMS Text Message Marketing• It’s the pillar that holds up the mobile marketing building• Text for offers, view menu, order online, receive future offers• Custom QR Codes
• Mobile Websites/Apps • Is your website responsively designed?• Can customers order online?• Apps = Loyalty
• Promoting the Business / Mobile Advertising• Geo Targeting / Geo Fencing• Turning traditional awareness into mobile audience engagement!
The Pillar That Holds Up The Mobile Marketing Building
Text
Mes
sage
Mar
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Text
Kan
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844
44
QR Codes
Mobile Websites
Mobile Video/Advertising
Apps
Text
Mes
sage
Mar
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g
Text
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The Nielsen Co.
Text Message Marketing
ATS will manage & coordinate all components of your SMS text message marketing campaign turn-key, with built-in functionalities for sweepstakes & instant win game promotions. GREAT for mobile consumer engagement and data capture, and cultivating a list of OPT in mobile consumers!
Our platform allows for automated drawings and instant winners!
And manages and secures your database!
Text Message Marketing
FREE PIZZA IN OCTOBER! Text KandJ to 84444 *Free Pizza Details *View Our Menu *Order Online *Receive Future $ Offers (Standard text and messaging rates may apply.)
Custom QR Code
•Custom QR codes receive a 2.3x greater scan rate than traditional B&W codes
•Fun, easy pathway to your mobile website
•Supplements text messaging for adding database to CRM
Mobile Websites
Non-Optimized Experience
Mobile OptimizedExperience
61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site.
Source: IAB 4Q 2012
Sample a website
TXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your restaurant brand • This is an entry to Opt in consumers for future broadcast text messages!
TreasureTextA brand-building mobile scavenger hunt event platform with a big prize for the winner!
Treasure Textsm is an interactive scavenger hunt or trivia game where consumers participate by answering text message hints on their mobile phone.
Technology SMS Text Message Technology Exclusive Treasure Text software Landing Page Registration Set Up Participant Selection Process Participant Database Event Recap Web Page
Customized administrator platforms and tools.
With ability to integrate with existing or newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
Mobile App development
• Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS and Android.
• Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and Android based Tablets. We have delivered turnkey mobile services since 2004 and are proud of a customer list that boasts national and global organizations across a wide range of industries. For the majority of these commitments we have deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data feeds. We have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM, US Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group.
The Opportunity
Mobile Web & Application Inventory
Number of mobile applications
available
18,000
The number of unique users whom we can reach every
month
160 Million
The monthly impressions
accessible via our exchange
13 Billion
Mobile Inventory
Scalable Cross-Platform ReachAccess 13 billion monthly impressions and 160 million monthly unique across Mobile
Web and Application inventory
iPad768 million monthly imps
12 million monthly UV
Windows Phone 7 2 million monthly
imps100k monthly UV
iPhone4.85 billion monthly imps
61 million monthly UV
Android7.38 billion monthly imps
87 million monthly UV
Mobile Display Targeting Options
Web-Based In-App
• Will run on a web page just like an online campaign, restricted to mobile device
• Runs only within apps downloaded to smart phones
• Dual HTML5/Flash publishing, or GIF/JPG recommended
• Same creative file type restrictions
• Platform targetable, or agnostic
• Platform targetable, or agnostic
• Less rich media options • More rich media options, availability well-documented
• CAN run on feature phones (non smart phones) as well as tablets and smart phones
• Will not run on feature phones, will run on smart phones and tablets
Sophisticated Targeting
• Context: Reach your target audience by tapping into our vertical categories
• Geography: Target by DMA, region, city or zip code
• Behavioral: Leverage our audience profiles based on user behaviors and actions
• Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more
• Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers
• Device: Unique characteristics such as connection, carrier, OS platform/version.
We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.
Location-Based Targeted Mobile Ads
Geo Targeting / Fencing
Four ways to geo-fence:1. (THE BEST BY FAR): Using the GPS data of the device – i.e. Latitude/ longitude coordinates (commonly referred to “lat/long”). In this instance the user has opted in to share their location with an app or website). 5-10% of the time we get the GPS lat/long. See opt-in example below: 2. Network Shared Data: This is derived from the cell tower using “triangulation.” This is also quite accurate.
3. User Supplied Data: e.g. when a user provides his zip code when registering for a site or service.
4. IP address: This can vary from very accurate to way-off. An example of an accurate IP address would be a local wifi network, such as a Starbucks Coffee shop or lounge). However, when the IP lookup uses the Mobile Carrier’s IP address, then we get inaccurate locations.
Targeted Mobile Advertising and Promotion:
• Mobile Advertising placement: Customized targeting based on target market demographics and geographics!
• Influence participation while growing awareness and sales, in both the near and long term.
Women Lifestyle Find Around Me Women Lifestyle Horror Make-up FREE Women Lifestyle A-List Star Salon ? Women Lifestyle Beauty, Fashion & Lifestyle Women Lifestyle CosmopolitanWomen Lifestyle Country LivingWomen Lifestyle Crazy Hairstyle Women Lifestyle Daily Yoga for Hips and Butt Women Lifestyle Elle Shopping GuideWomen Lifestyle Eye Shadows Idea BookWomen Lifestyle Fashion Nail Idea Book Women Lifestyle Glam Media iPhone SiteWomen Lifestyle Marie ClaireWomen Lifestyle MyStyles.com Women Lifestyle Real BeautyWomen Lifestyle RedbookWomen Lifestyle Style&FashionWomen Lifestyle Weight Loss YogaWomen Lifestyle Women DayWomen Lifestyle Women Hairstyles Catalog Free
Category AppSnapshot of targets!
Thank you for attending!
Brad Bierman 610.994.1853 [email protected]