PIZZA HUT

GROUP MEMEBERS

S Kundan ReddyShruti WadiPuneeta ChoudharyShivangi SharmaShailza Arora

SOME QUICK FACTS

Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silvers under its umbrella.

It is the worlds largest pizza chain with over 12,500 restaurants across 91 countries.

First Indian outlet opened in June 1996 in Bangalore.

In India, Pizza Hut has 140 restaurants across 36 cities.

PRODUCTS

Starters

Pizzas

Pastas

Salads

Beverages

Deserts

PRICE

Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The meals are less expensive comparatively to the single orders

Pan Pizzas start at just Rs 65, which is probably among the lowest in the world.

Promotion

Pizza Hut uses television as a media to promote its brand. Its advertisements are designed in a way that they can connect to the Indian crowd

It also uses print media and come out with new promotional offers like Freshizza which appealed to lot of people in the country

PLACE

Pizza Hut uses three different methods of selling its products directly to the market.

The first method of distribution used by Pizza Hut is delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer's home.

Another method of distribution is for customers to dine-in. Customers can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut's largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere.

The third method of distribution is! Online ordering. Customers can now go on the Internet and place an order. The market coverage for "The Extreme" will be nationwide. Customers all over the country will be able to order "The Extreme" by one of the three distribution methods.

CUSTOMERS OF PIZZA HUT

It is family restaurant hence there is no as such classification of the customers on the basis of the age or gender factor.

They have two types of customersBusiness (B TO B)

They allow take away services so they can have tie ups with the companies and other organization to provide lunch and dinner at discounted rates to the respective places they want.

Companies ordering in bulk for specific meetings and events.Normal Customer coming to restaurant (B TO C)

They are those customers which come daily to have pizza in Pizza Hut restaurants.Organizing birthday parties in restaurants itself.

CUSTOMER CENTRICITY OF PIZZA HUT

WORK ETHICS

The work ethics followed at Pizza Hut shows how they focus on customer centricity.Every employee at Pizza Hut goes through a training so that they can improve their communications skills and handle each and every customer effeciently

Cleanliness is well maintained in the restaurants and taken care of

Best pizzas under one roof

TOTAL QUALITY MANAGEMENT (TQM)

This is the most important for a food chain like Pizza Hut. All the employees back-of-the-house i.e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed). This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office. This department has the task to implement quality standards and know whether they are achieved or not.

CHASE STRATEGY OF PIZZA HUT

At the peak hours they prepare themselves few hours before All team members are prepared before peak hours with vegetables required for toppings. They keep things ready in the line. Keep lemonade syrup ready so that they just have to add 7 up when the customer ask for Lemonade.

They be ready with different patties ( pizza base)

They follow PREP strategy for peak hours. During peak hour they provide the pizza making time of 15 20 minutes. While there cycle of making one pizza is only 7 minutes. In normal case they provide the pizza making time of 10 14 minutes.

This they do, so that the customers have food as early as possible and their table gets vacant early so that more and more customers are served.

The Indianisation Process

Pizza Hut started a Indianisation campaign which actually connected to huge number of Indians consumersThey created the Indian Toppings and Veg Pizzas

The success of flavours like Chicken Tikka, Spicy Korma and the Tandoori range

The worlds 100% vegetarian restaurant are at Ahemdabad, Surat and at Mumbai Juhu Chowpatti

Root based Pizzas do not contain onion and garlic.

This is how Pizza Hut won over the Indian Market as they focused on the customer rather than the product.The strategy used here by Pizza Hut was

Think Global But Act Local

PROMOTIONAL STRATEGIES

Pizza hut provide many services online such as

Birthday reminder service- here people can save the birthday date of their friends, relatives , and pizza hut will remind you the birthday date and birthday parties discount and u can book online

E-coupon and discount offer available to online customers

Hot line number pizza hut hot line number also provide at online which is 39883988

Even customer can do online order of pizzas

Arranged marriage commercial in Indian settings

THE VIP CLUB

FEEDBACK FORMS
PIZZA HUT SERVICE QUALITY DIMENSIONS

Pizza Hut Service Quality Dimensions

Tangibility

1.Employees Appearance54321

2. Environment is comfortable54321

3. Environment is attractive 54321

4. Ingredients of Food 54321

5. Freshness 54321

6. Hygienic 54321

7. Packages 54321

Reliability

1.Perform the services right and accurately54321

2.Provide services on time54321

3.Correct the mistakes and errors54321

4. Timely home Delivery54321

5. Hospitality54321

Responsiveness

1.Employees behavior, when busy54321

2. Approach to higher Management54321

3.Employees guidance to customers54321

4.Response to customer 54321

5.Waiting time for Dine In.54321

6. Providence of special services54321

7.Privacy 54321

8. Time for take away.54321

Assurance

1. Employee Behavior 54321

2. Knowledgeable Employees54321

3.Courtious54321

4. Attitude54321

Empathy

1. Sincerity 54321

2. Solve the problems54321

3. Kind behavior of employees54321

4. Unique Service specially for you54321

RECOMMENDATIONS

To move beyond big cities.

Tie up with local and popular brands.

To develop local supply chain.

To customize product offering

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