Pizza Friday 189
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Transcript of Pizza Friday 189
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THE NEWS
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Early Hours Yield a Promising Start
American shoppers in search of cheap toys and televisions raced to stores in high numbers
after Thanksgiving dinner, signaling that a gambit by big store chains to open at midnight
succeeded in drawing more customers.
But it's too early to tell whether the day's traffic spike will mean stronger holiday sales. It's
possible stores merely pulled forward sales that would have happened anyway. And economic
strains clearly prompted many shoppers to brave the midnight crowds in return for deep
discounts.
From New York to Los Angeles, retailers such as Macy's Inc. and Toys "R" Us Inc. reported
strong customer visits, especially at stores that opened at midnight or earlier for the first time.
"The response last night was overwhelming," Best Buy Co. Chief Executive Brian Dunn said in
an interview Friday morning after stores opened at midnight. "The customer liked going out
after Thanksgiving dinner," he said.
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Twitter test self-serve ad platformby Laurie Sullivan
Twitter finally began rolling out what it calls "self-serve" ads earlier this
month with a handful of brands that can now set up and run their own
Promoted Products campaigns. The technology to power the platform
-- more than a year in the making -- has gone through several
iterations, but now works similar to Google AdWords. Advertisers
simply go online and buy ads with a credit card.
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Mashable: Pulitzer Prizes Go Digital
Let's face it: The future of journalism is online and digital. And now, as if that trend needed
any more confirmation, journalism's highest honor has gone digital too.
Beginning with the 2012 Pulitzer Prizes - recognizing work done during the calendar year
of 2011 - all entries will be submitted online only. The local breaking news category will
also now emphasize "real-time reporting" of breaking news events, according to the
Pulitzer Prize Board.
Under the new set of guidelines, "it would be disappointing if an event occurred at 8 a.m.
and the first item in an entry was drawn from the next day's newspaper," according to the
Board.
Entrants are also encouraged to include a timeline of coverage detailing the events in a
breaking news story and how those events were reported using text articles, infographics,
video, blogs and other journalistic tools.
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Google adds indoor maps to Google Maps for AndroidLooking for the nearest bathroom in a shopping mall, the men's shop in a department store or
the closest ATM at an airport? Consult your phone.
With today's launch of Google Maps for Android 6.0, Google is adding indoor mapping
capabilities, supplying stand-alone directories to your Android handset that are tied to airports,
malls, retail stores and transit stations in the U.S. and Japan. The company made the
announcement in a blog post.
In a multifloor store such as Macy's, which happens to be one of the initial launch partners on
the new maps feature, Google says the phone will be able to determine the actual floor you're
on, and serve up the appropriate directory. The directory on your phone will change as you go
from one floor to another.
Other retail launch partners include Bloomingdale's, Home Depot, Ikea and the Mall of America.
Google will have 18 airport partners at launch, as well, including airports in Atlanta, Chicago,
Houston, San Francisco and Seattle.
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Lululemon Athletica Combines Ayn Rand and Yoga
Lululemon Athletica, the retailer of yoga pants and hoodies, has long decorated
shopping bags with slogans that appear to have been lifted from self-help books. But
this month its bags have asked a question that some may find more provocative: "Who
is John Galt?"
The question is the opening line of "Atlas Shrugged," the novel by Ayn Rand that was
published in 1957. Followers of Rand's free market philosophy, which promotes the
idea of individuals living for their self-interest and dismisses altruism, sometimes use
the question to signal their allegiance.
Galt would not likely have proclaimed, as Lululemon's bags once did, that "what we do
to the earth, we do to ourselves." Nor does the online reaction to the campaign
suggest that many Lululemon shoppers are fans of Rand's philosophy, known as
Objectivism.
"I was so shocked by being handed this bag today at your Portland, Ore., store that I
literally WALKED BACK to return this horrific bag," one customer wrote on Lululemon's
blog. "In this political and economic climate, I find it baffling that your company would
choose such an inflammatory and offensive statement."
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http://www.youtube.com/playlist?list=PLC72EBAD1AC13A498&feature=mh_lolz
ADWEEK’STOP 10
OF 2011
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INNOVATION
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http://www.youtube.com/watch?v=IlC5taBgLp0
Design studio BERG has created an adorable little printer that spits out results from "publications" you pick. Here's how it works: Hook up Little Printer to whatever publications you want it to check, using your smartphone. The little guy will check out RSS feeds, social networks and so on and then deliver them to you on little grocery store receipt sized pieces of paper. You can subscribe to puzzles, headlines, birthday reminders, etc. BERG's partners include The Guardian and Nike, as well as Google and Foursquare -- so you can get content from any of these partners on your printer. The product will go on sale next year.
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HOLIDAYS
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I got this email from Bing the other day (I will forward that to you in a sec) and it clicked over to this “Magical Holiday Calendar” they have developed. It’s pretty cool – apparently they will be having sweepstakes and giveaways on some days and provide free content and “gifts” on others. Day 1 is all that is available now, but it’s a pretty amazing video. Thought you might like to share.
http://holiday.discoverbing.com/
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ONLINEVIDEO
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http://www.duluthtrading.com/store/dtc-shared/about-duluth-trading-company/advertisements/advertisements.aspx
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SOCIALMEDIA
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http://www.sociallifeaudit.com/
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OUT-OF-HOME
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CGM
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http://www.youtube.com/watch?v=wBnkhT42kpM
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INNOVATION
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http://www.youtube.com/watch?v=Bq3JiyU3SmU
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.
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http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/
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http://www.youtube.com/playlist?list=PL27D1C31944A46E15
MIKE’STOP 5