Pizza friday 140

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Cheesy smiles, digital Dear Johns, Scoopville, and compostable Sun Chip bags. Add a few slices of peperoni and you&#x27;ve got Pizza Friday.

Transcript of Pizza friday 140

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Online Video

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SocialMedia

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InnovativeOut-of-Home

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numantra.com214.635.2300Link: http://creativity-online.com/work/kraft-macaroni-cheese-show-your-love-banner/20363

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MIKE’S TOP 5

http://www.youtube.com/user/Numantra#p/f

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THE NEWSPART ONE

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numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134026&nid=117733

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Shush! I Can't Hear My Engine Firing When You Rustle That Bag Wall Street Journal

Man, oh, man, what will those fussy consumers complain about next? I mean Frito-Lay goes out and spends four years to develop a compostable bag for Sun Chips that's "cooked with steam from solar energy" and what's the reaction to all that environmental friendliness? It's too noisy, Suzanne Vranica reports.

Like a "revving motorcycle," says one crank; "glass breaking," moans another. Air Force pilot J. Scot Heathman would have you believe the loud crackling sounds the bag makes are louder than the cockpit of his jet. (A RadioShack sound meter backs him up.) There's even a Facebook group -- "SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG" -- with about 30,000 fans.

The original bags were made from polymers that weren't recyclable. The new plant-based material, polylactic acid, fully decomposes in about 14 weeks in a hot, active compost pile. Problem is, sales have pretty much been decomposing, too, since the bags were introduced in January, according to Symphony IRI, despite signs on store shelves that read: "Yes, the bag is loud, that's what change sounds like."

Frito-Lay engineers are on the case

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Shopping App Offers Reward Points To Shoppers For Browsing New York Times

Stephanie Clifford writes about a new smartphone app called Shopkick that dispenses deals and deposits "kickbucks" reward points in shoppers' accounts as they move into and around retailers such as Macy's, Best Buy, Sports Authority and American Eagle Outfitters, as well as mall operator Simon Property Group.

Shoppers can redeem the points for gift cards at the retailers or use them for music downloads or credits toward Facebook games. A $5 gift card at American Eagle currently requires a lot of kickbucks, however -- 1,250 to be precise.

Shopkick tells retailers when users are inside, as well as just near, a store. Consumers can earn a few shopbucks just for "checking in"; substantially more for actually entering the threshold. But retailers can limit the actual number of eligible visits each day.

"Will it lift sales? That remains to be seen," says Forrester research analyst Sucharita Mulpuru, "but everyone is eager to experiment."

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Viral VideoTop 5

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numantra.com214.635.2300Link: http://adage.com/digital/article?article_id=145341

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SocialMedia

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InnovativeSolutions

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THE NEWSPART TWO

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'On Your Way To Your Flu Shot, Honey, Pick Up A Jug Of Wine' Wall Street Journal

Timothy W. Martin, on the other hand, tells us that drug stores are looking for a shot in the arm as prescription sales falter by offering ... shots in the arm. They've added pharmacists who are certified to give flu shots and are heavily promoting the service as the season approaches. (In fact, the Centers for Disease Control and Prevention, by fiat, is moving up the inoculation season by a month this year to September.)

Walgreen is advertising flu-shot gift cards for $29.99. CVS Caremark is letting its 64-million loyalty-card members know that they can book an appointment by computer, phone or in-person. And Rite Aid has tripled the number of pharmacists who can administer the shots.

Flu shots offer stores "a chance to highlight the improved product assortment," William Blair retail analyst Mark Miller tells Martin. "You come in and get a flu shot and see that [the store] is de-cluttered, or maybe you see beer or wine in the store." Flu shots also carry a hefty margin, he says: 30% to 50%. But they can't be returned, so there's a great incentive to move them.

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Sara Lee Removing High-Fructose Corn Syrup From Breads Chicago Tribune

Sara Lee is removing high-fructose corn syrup from its two best-selling bread lines -- Soft & Smooth and 100% Whole Wheat -- because mothers asked them to, Emily Bryson York reports.

"As we looked at unsolicited responses from our consumer hotline, and pairing that up with focus group research and talking to Sara Lee moms, removal of high-fructose corn syrup was something they saw as a positive for them," says Jeff Dryfhout, director or Sara Lee North American Fresh Bakery.

Other big-name products that have already removed the sweetener in response to charges that the widely used and inexpensive ingredient has contributed to the obesity epidemic include Capri Sun juice drinks, Wheat Thins, Hunt's ketchup, Gatorade and Starbucks' pastry-case goodies. But many medical and nutritional professionals respond that all sweeteners are metabolized the same way and believe that corn syrup is being unduly villainized.

"A sugar is a sugar, whether it's corn sugar or cane sugar," says Audrae Erickson, president of the Corn Refiners Association.

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Chef Boyardee Positions Itself As 'Secretly Nutritious' Brandweek

If sugar is sugar, I guess whole grain pasta is whole grain pasta, too, whether it's boiled up al dente in the pot or poured out of a can. In any event, that's the message of a new print and TV campaign by Chef Boyardee, Elaine Wong reports, that carries the tagline, "Obviously delicious. Secretly nutritious."

In one spot for the ConAgra brand, dad is surprised to discover that his Whole Grain Beefaroni contains "whole grain pasta." Mom tells him to "zip it" or else their daughter and her visiting pal will "never eat it." But of course they will. Then there's the microwavable Chef Boyardee meals that have a "full serving of vegetables" and are positioned as a "wholesome snack."

"Moms don't feel all that great about what's in the can because they don't understand it," says Brent Guinn, brand director of shelf stable convenient meals at ConAgra. To clue them in, ConAgra is also running print ads that use images of kids hugging vegetables. Spending on the campaign will be "substantially more" than what the company has historically spent on the brand.

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Kraft Targets Adults With Homestyle Mac & Cheese Chicago Tribune

Emily Bryson York, who moved her byline from Ad Age to the Tribune sometime last month, offered a long but "comforting" story over the weekend about the recession-era success of Kraft Macaroni & Cheese Dinner and its new Homestyle line, which comes in a bag with wider, curvier noodles, a packet of gooey orange cheese, breadcrumbs and a seasoning packet. It hit shelves in June and costs $2.99.

Kraft CEO Irene Rosenfeld says the company invested in Homestyle "to bring in the adult user." The vintage mac in the blue box, of course, is a favorite among kids. "Now the opportunity is to expand the brand with product lines like Homestyle ... that really create a terrific, restaurant-quality meal," she says.

Indeed, sales are up 8% for the brand over last year, according to SymphonyIRI Group, as consumers eat at home more. And Kraft hopes that Homestyle eventually will compete with lasagna and spaghetti with meatballs for center-of-the-table consideration, according to svp of dinners and enhancers Chris Kempczinski.

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KFC Franchisees Pitchfork-Angry At Yum Brands Management Bloomberg BusinessWeek

Marilynn Pankratz, who has been frying and selling chicken pieces in eight outlets she's run since 1963, evidently doesn't care much for the brand image types like her leader, Roger Eaton, president of Yum Brand's KFC franchise, who has been trying to appeal to health-conscious, on-the-go consumers by pushing grilled chicken and sandwiches over its traditional fare.

"They hire marketing guys with blue blazers who tell us what to do with our damn stores," she tells Burt Helm and Alex Sherman. "But it's one thing to be behind the big mahogany desk calling the shots and another to be down here in the trenches." Pankratz is part of KFC National Council & Advertising Cooperative, which represents all U.S. franchisees, which sued KFC to gain control of ad strategy in January. KFC, which calls the lawsuit baseless, did drop an "Unthink KFC" campaign that some franchisees saw as a misguided effort to distance the chain from its Southern fried legacy.

And the Association of Kentucky Fried Chicken Franchisees, which speaks for about two-thirds of all U.S. KFC restaurants, has hired ex-McDonald's CMO Larry Light to bolster local marketing, Helm writes. The outcome: This month's 70th anniversary of Original Recipe is being celebrated in participating stores with pennants depicting fried chicken buckets and life-size stand-ups of Colonel Sanders, who always wore his blazers white.

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

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