Pivot

NACCAP Conference 2019

© 2018 Credo, LLC. All rights reserved. Credo Confidential: These materials may not be distributed without the consent of Credo, LLC.

Tim Fuller, Senior Vice President/OwnerDave Burke, Associate Vice President for Enrollment SolutionsAlise Napp, Project Manager

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Credo is…

…the trusted partner and catalyst to

leaders of colleges and universities

providing customized, comprehensive,

integrated services all around the

country to keep students at the center

of every decision and action during an

era when the value and sustainability

of higher education is in question.

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Independent college and university partners since 1995

400+

Campuses engaged per year

120+

Services offered across critical areas of institutional strategy

and operation

50+

Christian college clients

149

Consultants, project managers and passionate higher education

experts on the Credo team.

45+

Partner projects per year

275+

Credo by the Numbers

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“...the challenge to higher education leaders is to “re-imagine their role from stewards of an existing enterprise to innovators of a new venture”

- Louis Soares, American Council on Education

“The demands of a rapidly evolving digital world, the democratization of knowledge, the availability and access of content, and the fierce market demands of demographic change combined with price sensitivity and public scrutiny of higher education have illuminated the academy’s shortcomings.”

- Soliday / Lombardi, 2019

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Context: Status of Stasis + Paralysis by Process

Incremental Disruptive

Technical Adaptive

Operational Cultural

Slower Faster

ConsensusAction / Initiative

How can colleges and universities reframe growth

and sustainability in radically

transformative ways?

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Pivot: A Vision for the New University

• The university of the future - the new university -

will lead in the twenty-first century as a center for

innovation.

• Ideas continuously piloted, applied, and

implemented

• Higher education partners with businesses, school

districts, and organizations to solve societal needs

across a wide array of issues

• Complex diversity of the American landscape will

be seen, felt, and experienced such that all

people will work within a culture of inclusion and

appreciative engagement.

• Purposefully directed to an identified vision of what could be

• Stands on the demonstrable strengths of mission and expertise

• “Leapfrogs” over small, incremental steps, making the most

important things happen

• Drives action relentlessly

• Reflects an understanding of the urgency for change

(not all the answers at hand)

• Intentionally includes levels of risk

• Results in institutional transformation

Finding the right points on which to change direction, with the success of the institution and its students depending

upon that change

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Pivot: A New Approach to Change

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Most common way...

A different way...

STRATEGY WITH LEVERAGE

STRATEGY

OPERATIONS

STRATEGY WITH LEVERAGE

STRATEGY

OPERATIONS

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Key Areas in Higher Education Demanding a Pivot

Courageous Leadership: Championing Disruption, Risk, and Innovation

The Student at the Center: Transforming Learning for the Future

No Margin, No Mission: Running a University in the Black

The Explosion of Adult Education: Meeting Society’s Needs

Opportunity and Inclusion: Diversifying the Campus Culture

Courageous Leadership: Championing Disruption, Risk, & Innovation

Building

A Shared

Vision: The

President & The

Board

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Developing

Change Leaders

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Breaking Down

Faculty Barriers to

Innovation &

Risk-Taking

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Abandoning

Consensus &

Reimagining

Committees

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Pivot Example: Dakota Wesleyan University

Dakota Wesleyan wanted to be more than simply a college in Mitchell, SD…

…their pivot was to become the indispensable partner to organizations throughout the region.

Pivot Example: Marian University of Indianapolis

Indiana needed another medical school…

…so Marian partnered with regional healthcare

organizations to make it happen.

https://www.marian.edu/osteopathic-medical-

school/about-com/partners

Pivot Example: Spelman College

Spelman was tired of trying to be all things to all people…

…so they decided to double down and become theplace for black women to train for careers in STEM.

Pivot Example: Maryville University (MO)

Maryville went all in on student learning,

regardless of delivery modality, program, or age

of the student.

How Does This Apply To Your Situation?

• Can your campus or enrollment team simply tweak your way to thriving or do you need a pivot?

• What is your why? Do your strategies and priorities align with this?

• What is the sense of urgency on your campus/in your office for making changes?

• How will you avoid the shiny object syndrome?

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Questions?

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Thank you!

Tim Fuller, Senior Vice President/OwnerDave Burke, Associate Vice President for Enrollment SolutionsAlise Napp, Project Manager