Pitfalls of performance campaigns

10
Pitfalls of performance campaigns

TAGS:

Transcript of Pitfalls of performance campaigns

Page 1: Pitfalls of performance campaigns

Pitfalls of performance campaigns

Page 2: Pitfalls of performance campaigns

IDEAL WORLD

Page 3: Pitfalls of performance campaigns

BUILDING BLOCKS

GOALSKEY SUCCESS FACTORS

mediacreativelanding page

MEASUREMENT

Page 4: Pitfalls of performance campaigns

NUMBERS DON'T LIE, OR…?

Benchmarking

Every campaign is different

Page 5: Pitfalls of performance campaigns

CREATIVE

Page 6: Pitfalls of performance campaigns

LANDING PAGE

Page 7: Pitfalls of performance campaigns

TEST

Page 8: Pitfalls of performance campaigns

MEASUREMENT

Page 9: Pitfalls of performance campaigns

BUT NOT TODAY…

Page 10: Pitfalls of performance campaigns

THANK YOU!MELINDA BOLYHOS

Head of Performance&Programmatic buying

MEC INTERACTION FB: facebook.com/melinda.bolyhosLinkedIn: Melinda Bolyhos

Email: [email protected]


V Sphere Performance Pitfalls

V Sphere Performance Pitfalls

SoK: The Challenges, Pitfalls, and Perils of Using ...mikepo/papers/hpc.sp19.pdf · 1 SoK: The Challenges, Pitfalls, and Perils of Using Hardware Performance Counters for Security

SoK: The Challenges, Pitfalls, and Perils of Using ...mikepo/papers/hpc.sp19.pdf · 1 SoK: The Challenges, Pitfalls, and Perils of Using Hardware Performance Counters for Security

Step Right Up! Planning, Pitfalls, Performance of an E-Resources Fair

Step Right Up! Planning, Pitfalls, Performance of an E-Resources Fair

performance and pitfalls of diagnostic x-ray sources: an overview

performance and pitfalls of diagnostic x-ray sources: an overview

The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Campaigns

The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Campaigns

Efficient R Programming - Bioconductor · Outline Programming pitfalls Pitfalls and solutions Measuring performance Case Study: GWAS Large data management Text, binary, and streaming

Efficient R Programming - Bioconductor · Outline Programming pitfalls Pitfalls and solutions Measuring performance Case Study: GWAS Large data management Text, binary, and streaming

Pitfalls to Avoid in Performance Appraisals_edited_2

Pitfalls to Avoid in Performance Appraisals_edited_2

Machine Learning Performance Evaluation: Tips and Pitfalls - Jose Hernandez Orallo @ PAPIs Connect

Machine Learning Performance Evaluation: Tips and Pitfalls - Jose Hernandez Orallo @ PAPIs Connect

Best Practices Building Sites in Kentico ROI, Performance, Simplify CSS, Speed of Delivery & Pitfalls

Best Practices Building Sites in Kentico ROI, Performance, Simplify CSS, Speed of Delivery & Pitfalls

High Performance Erlang - Pitfalls and Solutions

High Performance Erlang - Pitfalls and Solutions

Selling via Digital Channels - how to manage performance campaigns

Selling via Digital Channels - how to manage performance campaigns

Cover - Promises and Pitfalls - Seedcoseedco.org/.../uploads/2011/11/The-Promise-and-Pitfalls.pdf · 2013-03-29 · and Pitfalls of Performance-Based Contracting ... the capacity

Cover - Promises and Pitfalls - Seedcoseedco.org/.../uploads/2011/11/The-Promise-and-Pitfalls.pdf · 2013-03-29 · and Pitfalls of Performance-Based Contracting ... the capacity

Paradoxes of Portfolio Performance Calculation for Wealth ...Paradoxes of Portfolio Performance Calculation for Wealth Management: Avoiding Reporting Pitfalls Claude Diserens1, Emmanuel

Paradoxes of Portfolio Performance Calculation for Wealth ...Paradoxes of Portfolio Performance Calculation for Wealth Management: Avoiding Reporting Pitfalls Claude Diserens1, Emmanuel

Do you know the true performance of your email campaigns

Do you know the true performance of your email campaigns

Pitfalls in Performance Testing AxxesCC 06/2015

Pitfalls in Performance Testing AxxesCC 06/2015

Increase & Track Performance of CPA Campaigns for high ROI

Increase & Track Performance of CPA Campaigns for high ROI

Marketing Automation for Success - Kentico CMS€¦ · help with allocation of budget and resources to the specific campaigns that are delivering the best results. Avoid the Pitfalls

Marketing Automation for Success - Kentico CMS€¦ · help with allocation of budget and resources to the specific campaigns that are delivering the best results. Avoid the Pitfalls

Traps and Pitfalls of Using Contact Traces in Performance ...ey204/teaching/ACS/R202_2011...Traps and Pitfalls of Using Contact Traces in Performance Studies of Opportunistic Networks

Traps and Pitfalls of Using Contact Traces in Performance ...ey204/teaching/ACS/R202_2011...Traps and Pitfalls of Using Contact Traces in Performance Studies of Opportunistic Networks

Maximize Performance of Your Campaigns with Sponsored Updates Partners

Maximize Performance of Your Campaigns with Sponsored Updates Partners

Opportunities and pitfalls of using building performance ... · Opportunities and pitfalls of using building performance simulation in explorative R&D contexts R. C. G. M. Loonen

Opportunities and pitfalls of using building performance ... · Opportunities and pitfalls of using building performance simulation in explorative R&D contexts R. C. G. M. Loonen