pitchingfaculty.wwu.edu/schadeb/dsgn361/website/images/pitching.pdfPitching KEY POINTS Build with...
Transcript of pitchingfaculty.wwu.edu/schadeb/dsgn361/website/images/pitching.pdfPitching KEY POINTS Build with...
DIGITAL MEDIA DESIGN II
Pitching
KEY POINTS
Build with purpose Be confident Build a stellar presentation Find your client side advocate Be prepared Frame your story
MORE HOT TIPS
Show only what is necessary
Images are worth 1000 words, don’t include much text
Convey a single, focused message—or story
Hook your audience in the first few slides
End remarkably
WHAT TO INCLUDE
Identify who your key team members are and their credentials
Creative brief
Research (present metrics that show how you arrived at the problem)
Problem (refined brief)
Solution (what is your unique solution and how does it work/look)
WAIT FOR IT…
Build up to the big reveal
Story arc a Story arc b
CREATE A TEMPLATE
Create guidelines but vary the slide layout to avoid redundancy
Use a grid to visually layout your content.
Use video, images, and illustration to show key moments and ideas
DON’T OVER DESIGN
VISUAL STORYTELLING IS KEY
Start with the lightest visuals and build momentum into your best visuals.
FOCUS & SIMPLIFY
Dedicate each slide or section to only one topic
SUPPORTING COPY
The less confusion around the delivery, the better.