Pitches from innovative startups emerging from the mic boostcamps
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Crafting a competent pitch
Leo Exter, founder @ westartup
Things I do…
Why 30” pitch?
Because it forces you to focus on what’s important.
Investor
Journalist
Journalist Ben
1. Zero fluff
3 simple rules
1. Short words everyone knows
2. No vague words: forget about “platforms” and “solutions”
3. Zero fluff
• What it is (smartphone app)
• Whose problem it solves (engineering students)
• What problem it solves (find cheap second-hand books)
• With which secret ingredient (Dropbox-like recruitment of buyers and sellers)
How’s the 5-minute pitch different?
Content:There’s more of it
Objective:Pre-empt basic questions
Competent pitches only.
For an awesome pitch, do something completely different.
• Problem you’re solving
• Market you’re addressing
• Your solution • Business
model• Current status• The Ask
Start with audience in mind
Is the audience familiar with your market and problem?
Yes: Appeal to their “personal” pain
No: Describe problemProve market size
Use words your audience understands.
Platform
Craft a “Hollywood cinema pitch”.
Kill Bill meets Wizard of Oz.
+
Prove that your solution works
1,219 users
You (and your team) are part of the solution!
Business models aren’t magical
Are they paying enough to make it worthwhile?
Who’s buying?What are they buying?
What’s the status?
• Prototype• Just launched• Getting traction• Need to grow
faster!
What do you want from your audience?
ContactsAdviceTest users
Money: How much?For what?
"How can you tell a good painting from a bad one?”
“All you have to do is look at a million paintings, and then you can never be mistaken."
Speaking is silverinteraction is gold
Presentations are expensive
$Sponsorship
And not always effective
People at a conference
Attend your session
Interested
Right message
Contact?
Mobile liberated your audience
Embrace mobile => interact !
4 + 1
Collect
Tech hubs on the rise
New Orleans
Berlin
Tech hubs that made it
Boston
London
Silicon Valley
...
Distill
Desktop
Intranet
Web
Call to action
Transform
Exo-brain
Speaking is silverinteraction is gold
@lchemio launches “Tweet this” call to action slide for presentations at #techdaysbe http://alchem.io
http://alchem.io/ZkT
Mitchell Silva, PhDwww.mimedication.com
A web tool to enhance
self managementfor people with respiratory problems
COPD Asthma
With a focus on:
>25%
¼ develop SMOKERS’ LUNG
C.O.P.D.ChronicObstructivePulmonary Disease
640.000In Belgium
€4.125 per year per patient
On average
2 Hospitalizations per year per patient
400.000
Can be very acuteLinked to..
activity, climate conditions, food....
patients in Belgium
Asthma
Patient Monitoring
LESSHospitalizations
Increases the
Quality
of Life
ReducedMedical Costs
DATABASE
Personalized medication
Early warning signals
Risk situations based on cough sounds
Speak in terms of something that has value for patients...
Imagine we can provide:
PATIENTEDUCATION
WELLNESSINFORMATION
HEALTHMANAGEMENT
Achieve
Self-Management by:
PATIENT
EDUCATION
What do I have?How is it treated?
How to recognise a condition?
How do I take my medication?
WELLNESS
INFORMATION
Tips for a healthy living...How much
activity do I need?
Do I eat healthy?
HEALTHMANAGEMENT
Daily Activities
Medication
Body Parameters
Medical History
Symptoms
Diary
List your:
Visualize Trends and Detect Early
Warnings
Cough-o-meterRecord and store your cough sounds
Record your cough
By combining
Patient EducationWellness InformationHealth Management
Improves the Quality of Life of people with respiratory problems
Sybil
•Master Degree in Economics•Technical Team Leader/Architect
Christophe Philemotte
Martin Van Aken
Software engineer with PhD in AIExpert Freelance
People Centric
Project Centric
Automaticobjective
Manualsubjective
HRM
Feb 2012
Public projects
Validation
Sales
Mar Jun
1st Vertical Market:BE & FR med. soft. comp.
Price: 2500€ / month
Break-Even: Sep 2013
EBITDA | Rev. after 3 y: 3M€ | 9M€
US+EU: 50kSoft. comp.
We are looking for
Software Companies.
Could you help us?
Please tell me
•Sybilhttp://asksybil.com
•Beyond the company boundaries
•Build a Global Expert Community
Patrick Heymans
Arnaud Hubaux
Germain Saval
160 publications
Interactive configuration
ConfiguratorDescription Language
(TVL)Docs
Code
GUI
Tools + Methods
ConfigurationInterface
PlatformConnector
ConfigurationEngineConfigurator
Description Language
(TVL)
Tools + Methods
ConfigurationInterface
PlatformConnector
ConfigurationEngine
Our technology
Design API Runtime API
Configuration Engine
Solver
TVL
Our products
Consulting
Licensing Development SaaS
www.westartup.eu
www.healthstartup.eu
www.betainvest.be
@leoexter
Got questions?