Yet, many people struggle to build visually compelling pitches cost effectively

Damn, you’re one sexy pitch!

Market Opportunity

Trends have pointed to an increasing number of freelancers vs employees. +/- 50 million in the US and 8.6 million in Europe.

There are many startups launching every year around the world. An estimated 300 million people are trying to start 150 million businesses a year. About ⅓ will be launched, so assume 50 million new firms births per year. (Global Entrepreneurship Center) And they all need to sell.

What? Business modelDevice

Optimised?Data analytics? Social? Cost

ClearSlide SaaSSubscription

(free trial)Yes Yes Yes $$$$$

PitchEnginePitch as press

releaseFreemium Yes Yes Yes $$$$

PreziVirtual

whiteboardFreemium Yes No Yes $

SlideShare Community Freemium Yes Yes Yes $$$

Pitchalicious SaaS Subscription Yes Yes Yes $$

Competitive Environment

Value propositionFeatures

● Cloud-based, user friendly design tool

● Available on web and tablets

● Access to tools and templates

● Access to hints and tips

● Social media integration

● CRM integration/pitch analytics

● Mainly self-service, but with touch points to drive engagement and create communities e.g. product tour, online chat forum

● Saves money and time

● Highly engaging features

● Accessible

● Helps create visually compelling pitches that win

● Less frustration in learning new applications

Anyone pitching proposals but lacking skills or time

Primary

FreelancersSelf employed with huge potential

USA: 30-40 million

Europe: 8-10 million

Secondary

Small businesses

Academic professions

Self-Service:User friendly, Design Templates, FAQs, Tutorial videos

Customer Relationships

Communities:

● Forums: where customers can enjoy chatting and collaborating with fellow Pitchalicious’s users. This place is a great opportunity to get free support, share tips, networking and get involved in interesting discussions about Pitchalicious.

● Customer Support: that will have a section with FAQ’s as well as guides aimed and tutorial videos.

● Customer Feedback: users will be able to write any question and leave any comments about Pitchalicious.

Pitchalicious will reach the customers through direct channels such as:

• Website: On Pitchalicious

• Mobile and Tablet app

• Pitchalicious’ Twitter account: @Pitchalicious

• Pitchalicious’ Blog: Pitchalicious/blog

• Pitchalicious’ Google+ community

• Pitchalicious’ Facebook group

• Pitchalicious’ LinkedIn group and advertisement

• Freelancer demo/sampler

Key Activities

Product

Technology

Front end design - user experience, sticky features, sign up, product tour / FAQs, refer a friend, web chat

Back-end design - payments integration, analytics, CRM/CMS

Future roadmap

Software development - continuous development process, build, ship, test, iterate

Maintenance & hosting - security/ encryption for retaining credit card and other personal data

Ongoing innovation

Marketing Pricing & USPs vs competition

Customer acquisition strategy

Customer retention strategy - CRM, newsletter, release of new features, user feedback

Partners - Outsourcing

Legal

Finance

Operations

Incorporation, contracts, data protection, T&Cs

Customer care - online chat forum and click to call

Payroll / Benefits / Contracts & Handbook

Bookkeeping / Tax

Full LaunchAlpha Phase

Search/PPC

Social Media

Customer referrals

Online/offline PR

Online/offline advertising

Pitchalicious will set in place a content strategy (a blog and Twitter) and begin to develop its communities. Invite guest bloggers.

Begin to network and meet with Web design magazines and blogs.

We will give 1 month free for any referral that becomes a paid subscriber.

During this phase, Pitchalicious will implement a comprehensive paid search/PPC strategy including content discovery through platforms like Outbrain

Pitchalicious will invest in SEO to increase successful organic searches

Gain insight from audience about what it needs. Pitchalicious will continue to foster its communities and build content marketing strategy to acquire users.

Continue with customer referral and discount scheme. Identify who is giving most customer referrals and invite to guest blog.

Create a strategy to feature articles and blogs in blogs and magazines. E.g. create and host panels, live hangouts / twitter talks with HubSpot.

Target online and print advertising in web design magazines e.g. WebDesigner, LAYERS, Photoshop Creative, HOW.

Identify key leaders / influencers in presentation design space. Give early access to users who are interested to test and iterate and review..

Customer Acquisition

Strategic Marketing Partners

Associations and conferences that service, target this constituency are important partners to work with.

Examples:Freelancers UnionFCSA

There are a number of programmes that work with start-ups, accelerators, angels, advisors, venture capital providers and they are all interested to see the startups pitch and win more business.

We plan to target interesting players in each of those advisor space to encourage their ecosystem of startups to try this software.

Accelerators: Wayra, Seedcamp, Techstars

Resources

What we need:● Target funding of $2M

● Offering 30% in equity capital○ Post-IPO valuation of $210M after

5 years based on a PE of 10

● Product/web development○ Web and application development○ Technology infrastructure○ Content and digital licenses

● Hire a small team○ Software engineers and creative designers○ Marketing

● Marketing investment○ Social media campaigns○ Online Advertising○ PR○ Design and Digital content

Why we need it:

Financial Statement & Revenue Assumptions

2014 2015 2016 2017 2018

Users 10,000 20,000 40,000 80,000 160,000

Revenue per user $ 120.00 $ 132.00 $ 145.20 $ 159.72 $ 175.69

Revenue $ 1,200,000.00 $ 2,640,000.00 $ 5,808,000.00 $ 12,777,600.00 $ 28,110,720.00

Selling, general and administrative $ 800,000.00 $ 1,200,000.00 $ 1,800,000.00 $ 2,700,000.00 $ 4,050,000.00

R&D $ 500,000.00 $ 750,000.00 $ 1,125,000.00 $ 1,687,500.00 $ 2,531,250.00

Total Operating Expenses $ 1,300,000.00 $ 1,950,000.00 $ 2,925,000.00 $ 4,387,500.00 $ 6,581,250.00

Profit -$ 100,000.00 $ 690,000.00 $ 2,883,000.00 $ 8,390,100.00 $ 21,529,470.00

Cost Structures

Meeta GournayPartnerships

Lyn WilliamsCEO

Dayanna BaricelliSales and Customer

Marketing

Venetia EllisSoftware Designer

Sophie TyeDigital Marketing

Director

Neil StinchcombeVP Communications

Niall BlatcherInternational Marketing Communications Wizard

Cris MorgadoTobogganist

Nikolaos TsiakmakisMultimedia Director