Pitch training for entrepreneurs
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Transcript of Pitch training for entrepreneurs
PITCH
PROGRAMMESituationArgumentationLanguageStructureVoice & body
QUESTIONS!
PITCHThe art of pitchingPreparation and practice makes the master!
SITUATIONCONTEXT
SPEAKER
TOPIC LANGUAGE
AUDIENCE
AUDIENCEWho is your audience?What do they know about your product, market, target group and business model? How do they feel about your business?
HOW TO APPEAL?
LogosPathosEthos
LOGOSFacts, common sense, statistics etc
PATHOS
ETHOS
Show knowlegde
Show good moral
Show empathy
ETHOS
VACCINE
FOCUS
3 STRONG
ARGUMENTS3 STRONG ARGUMENTS
1 WEAK ARGUMENT
ONE LINER
LANGUAGEStyle as argumentShow don’t tell:Storytelling & examples
Repeat & elaborateVaried repetition
STRUCTURE
STRUCTUREExecutive summary – one linerProblem/needYour solutionBusiness modelCompetitionGo to market strategyTeamStatus & milestonesShort summary
VOICE & BODYBreath!Be present& be yourself
Winner featuresVibrant, balanced voiceClear, vigorous articulationEnergetic & directing gesturesBody preparednessEye contact
VOICE & BODY
AVOID THE JITTERSPrepare & practiceBe on timeGrounding & breathing
FEEDBACKWhen you give each other feedback, be:- Constructive- Specific- Nice
FEEDBACKHow to use feedback?Defence vs clarification
QUESTIONS?