Pitch Questli #3min DACH 13jan13 nbe
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Transcript of Pitch Questli #3min DACH 13jan13 nbe
life is your game
Nicolas Berg
+41 79 431 55 17
XING #3min DACHMobile Marketing Trends – Zurich 13th January 2013
«Gamify your brand by using crowd- sourced quizzes!»
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2
Daily media usage
Current media usage:
• 10h per day media usage
• 1h per day mobile usage
• 1h gaming offline/online/mobile
min/day
Print TV Radio Online Mobile Others0
50100150200250
200520102015
Sources: SevenOne 2010, Gartner, Nokia and others
Gamification is the next big thing …
• … after Social Media
• 1h+ daily for gaming – mobile and online
• 50%+ on smartphones
• 50%+ will be casual
• 30%+ crowd-sourced game creation
3Sources: SevenOne 2010, Gartner, Nokia and others
Questli – brand gamification pioneer
How many rings shows our logo?
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• Brand quests Game & brand message united
• Edutainment Fun, earn & learn
• Crowd-sourced best creators
How many rings shows our logo?
5
Brand Partner
Briefing
Top Creator
Brand Quest
Brand Campaign
Questli
6
Ask the cashier for the secret Questli code.
• Sep 11: TechCrunch Disrupt SF 2011 Audience Choice Award
• Dec 11: Invited as main stage keynote speaker at LeWeb 2011
• Q1 - 12: Market experience in Silicon Valley and Zurich
• Q4 - 12: Acquired 10 Swiss top brands for Questli campaign
• Sep 12: Launched Questli 2.0, iOS & Web
• 11 / 12: Closed seed A, B & C round with top investors
Achievements
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Nicolas BergCEOM.Sc. Business Adm.
Stefan SteinerCOOB.Sc. Management & Law
Mario GötzMarketing ManagerB.Sc. Multimedia Production
Team in Zurich and Novosibirsk
Business Team Zurich Developer Team Russia
Founder: Danil KoziatnikovPM: Yuliya Rubtsova – Design: Alex LapiniPhone: Sergey Saytsev – Web: Vitalij TanakovMobile Web: Roman SalnikovBack End: Alexey Ponomarev
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Olga Steidl-GachkoMember of the BoardCEO Talkbits, Ex Yandex
Mike SchwedeMember of the BoardFounder Orange 8, cooala
Questli AG, Pfingstweidstrasse 60, 8005 Zürich Nicolas Berg <[email protected]> + 41 79 431 55 17
Be a pioneer – think Questli
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... go mobile & gamify your brand riskfree
Since ad budgets shall follow user attention...
• Brand
• Journalist
• Startup‘er
• Investor
... tell the ultimate gamification story
... don‘t miss the megatrend & co-invest
... be a pioneer & apply to join Questli
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Q & A
1010
Product Market Tech Implement Finance
Brand quest Gamification 3 Platforms Team Forecast
How it works Media usage Marketing Funding
Risk-free User Stats Reach partner Bus Model 2
3 Steps Other partners
Pricing
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How Questli works
Players Creators
Crowdsourcing
Play
Rate
Share
Research
Create
Share