Pitch deck v.2
description
Transcript of Pitch deck v.2
Short Term Jobs
Web PlatformPitch Deck
What
are
we
creati
ng?
An online platform for
people and organizations looking
to offer or request
Short Term Jobs”
The T
eam
Alexandra Mihaela Costea
& Mihail Falcuta
Why
us? We both share the
passion to create an
unique product that can have a positive impact over the business community
Who a
re w
e
targ
eti
ng?
People that want to have
flexibility in their program and
prefer to have a short term job
People that want an extra
income and have the time for
other jobs People that were unable to
find a long term job but are
very skilled at some specific
jobs
Organizations or individuals
that need to solve tasks that
are due on short term.
The p
roble
m
High unemployment rate
Almost unnoticeable
difference between part and
full time jobs regarding
working hours and flexibility
The multitude of recruitment
websites, none of them
focusing on short term jobs
which could generate normal
or extra income for individuals
There is not yet a mentality
for short term jobs even
though there is a need for it
The s
olu
tion
An online platform that gathers in one place the available short term jobs and individuals facing a temporary shortage of
money or people willing to work extra
hours for a bigger income.
The Web Platform
Market Size Analysis
a) Job announcements - companies
- No. Companies on the market = 653,418
- Internet access in Romania : 47% = 307,106 companies
- Interested in our product (survey) = 59% = 181,192
companies - Price per announcement: 20 EUR
- Announcements per company through online sites =
0,2
Total demand market : 181,192 *0,2 *20=
= 724,768 EUR/yearb) Ads for companies
- Ad fee per month = 5.000 EUR
= 60,000 EUR/year
c) Job announcements - persons
- Total population: 19,042,936 people
- Internet access in Romania : 47% = 8,950,179 people
- Users having used the internet in the last 12 months for
ordering goods or services 13% = 1,163,523 people
- Interested in our product (survey) = 59% = 686,478
people- Announcement per person per year: 0,1
- Announcement price: 10 EURTotal demand market = 686,478 * 0,1 * 10 EUR
= 686,478 EUR/year
Total market 1,471,246 EUR/year
Business Model
Key Partnerships
Who are our Key Partners? - HR events organizers - Temporary recruitment agencies- HR NGOs- Web ads- training agencies
Who are our key suppliers?- Companies and Individuals looking for short term labour forces
Which Key Resources are we acquiring from partners?- advertising- consultancy
Which Key Activities do partners perform?- Marketing, - Job/Task proposals
Key Activities
What Key Activities do our Value Propositions require?- gathering in one place the placement of short term recruitment or short term tasks offers, and the requests- creating events and workshops
Our Distribution Channels? - web
Customer Relationships?- events, getting to know each other- creating crowd-sourced events, blogs, items related to the site. encouraging creation and providing a platform for it
Revenue streams?- fee for premium services- ads - percentage of transaction
Key Resources- Technology - (Server, Computers, peripherics)- Human Capital
Key PropositionsWhat value do we deliver to the customer?- Helping every individual find a source of income appropriate to his/her schedule and abilities- this kind of product(website) is not yet available on the market- substantially reducing the time period between placing an offer and finding the best candidate through our efficient evaluation system
Which one of our customer’s problems are we helping to solve? - lack or poor long term jobs availability
What bundles of products and services are we offering to each Customer Segment?- job/task placement- evaluation system for personnel for completed jobs/tasks, or for recruiters in order to provide both of the parties with qualitative or properly adjusted services
Which customer needs are we satisfying?- need for income or need for temporary work force
Customer Relationships
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?- being close to them and proposing ways to better their services or requests.- creating a community of serious, qualitative offers and providers of short term jobs- providing mentoring, consultancy for job seekers- providing training for job seekers- enabling and encouraging a system for proper feedback for both of the parties
Which ones have we established? - all the above
How are they integrated with the rest of our business model?- all the items in the website should come together in creating a community that helps itself, that grows
How costly are they?- the web development is relatively cheap as it will be don by our team- the events/workshops are pricier
Channels
Through which Channels do our Customer Segments want to be reached? - The Website- Mobile AppsHow are we reaching them now?- online, non-specialized for short term jobs sites- ads on newspapersHow are our Channels integrated? Which ones work best?- web and mobileWhich ones are most cost-efficient? - web and mobileHow are we integrating them with customer routines?- the customers are used to this kind of routine, it is a matter of brand awareness we should focus on so that they use our website/app when in need of such serviceschannel phases:1. Awareness How do we raise awareness about our company’s products and services?- ads on web, events participation and sponsorship, partnering with NGOs and HR companies2. Evaluation How do we help customers evaluate our organization’s Value Proposition?- by creating a community that can propose and evaluate what is working and what is not working3. Purchase How do we allow customers to purchase specific products and services?- card, bank transfer, mobile4. Delivery How do we deliver a Value Proposition to customers?- we provide a template page both for offerers and for requesters in which they can describe their activity with text, images and video.5. After sales How do we provide post-purchase customer support?- through a feedback system available online or by direct call from one of our agents to the customers
Customer Segments
For whom are we creating value?- Offerers- Recruiters- aged : 16 to 40 years oldWho are our most important customers?- the recruiters
Cost Structure
What are the most important costs inherent in our business model? - Web Hosting costs- Marketing costs- Product development costs (Personnel + equipment)- General and Administrative costs
Which Key Resources are most expensive? - Product development costs (Personnel + equipment)
Which Key Activities are most expensive?- Events, Ads
For what value are our customers really willing to pay?- Lump sum for every job announcement- premium job placement- premium curriculum placement
For what do they currently pay? - premium job placement- premium curriculum placement
How are they currently paying? - credit card, bank transfer, mobile payment
How would they prefer to pay? - credit card, mobile payment
Marketing Strategy
a). Social networkingFacebook - Ensure that news about website appears on
the Facebook page and encourage people to become
friends of our website - monitor the Facebook site and
respond promptly, as appropriate. Twitter -discover who
are the most influential tweeters and start to follow
them with the aim of getting noticed and getting them
to follow our website - Monitor what is being said on
Twitter and to respond/retweet as appropriate. Youtube -
encourage people to share videos about the their
experiences during the short term jobs they discovered
through our website
b). Email marketing - according to our surveys, the
product seemed very appealing to students; a good
marketing initiative would be to promote our
website on the students’ Yahoo or Google groups -
companies can also be informed about the existence
of our website through emails sent to the Human
Resources department
c). Marketing materials (print and online) - the
location of banners in subway stations and other
crowed areas of the city - posting ads in the local
newspapers or on websites dedicated solely to
private announcements
Thank
You !
Please visit our site here
https://sites.google.com/site/teamro2012
Or our LaunchRock page
shorttermjobs.launchrock.com
and spread the word !