TwoVC- Appr ovedFor mat sf orRai si ngI nst i t ut i onal SeedCapi t alStartup Pitch DecTEMPLATESwith commentar! fromthe founding partners ofA"outThese are #e$tView%s series of tactical resources for entrepreneurs& "uilt speci'call! for seed-stage companies as part of #e$tView%s platform of startup support( For more, visit ViewFromSeed.comThe leading seed-stage VC 'rm investing in internet and mo"ile startups on the )ast Coast( *e focus e$clusivel! on seed& all in service of our mission+ Help founders give their companies the best possible start.#e$tView was founded in ,-.- "! /ee 0ower 1Pa!Pal& /inedIn& Point 2udith Capital3& David 4eisel 1A"out(com& Venroc3 5 Ro" 6o 1e4a!& Spar Capital3(These slides make pitch deck creation easier and more precise. *hile each compan! is di7erent& we included e! pieces !ou should use& along with our opinions on what maes a great& investor-friendl! pitch dec( 8ou should use these templates directionall! -- don%t simpl! cop!9paste the entire resource(This was built for early-stage startups raising seed capital. This is not intended for use "! startups seeing Series A or later rounds& as !ou will need to include di7erent information and9or craft a di7erent narrative to successfull! reach these 'nancial milestones(David BeiselCo-Founder & PartnerNextView VenturesThroughout this resource, my partners and I offer some light commentary and opinions ia these stic!y notes" #ou$ll find them along the margins of a gien slide"Some cop! is pacaged in :"lue and "racets; to "e e$tra clear that it%s actly that.,VThe Showto help entrepreneurs easily create the most compelling stories possible.Were building,TThe ShowWere building6ompellin( "tor%- 7art =+ Resolution. 4ou've laid out the status 1uo of what's happenin(- as well as the resultin( problem. The resolution to that problem comes next. #t should lead neatl% into an :oh- b% the wa%; moment...,Tto help entrepreneurs easily create the most compelling stories possible.The ShowWere building6ompellin( "tor%- 7art =+ Resolution. 4ou've laid out the status 1uo of what's happenin(- as well as the resultin( problem. The resolution to that problem comes next. #t should lead neatl% into an :oh- b% the wa%; moment...7uttin( it all to(ether+ :,e've observed >- which creates problem 4. The solution is ?- and oh- b% the wa%- that's exactl% what we're creatin(.; #nvestors want to believe %ou are the inevitable resolution to this stor%.,Tto help entrepreneurs easily create the most compelling stories possible.The ShowWere building6ompellin( "tor%- 7art =+ Resolution. 4ou've laid out the status 1uo of what's happenin(- as well as the resultin( problem. The resolution to that problem comes next. #t should lead neatl% into an :oh- b% the wa%; moment.../ext- outline wh% %ou're the best team to provide it. ,Tto help entrepreneurs easily create the most compelling stories possible.7uttin( it all to(ether+ :,e've observed >- which creates problem 4. The solution is ?- and oh- b% the wa%- that's exactl% what we're creatin(.; #nvestors want to believe %ou are the inevitable resolution to this stor%.What we realized by testing The ShowK-Why Stories Succeed%tories target the head and the gut.=n(estors make decisions with both.11K.Why Stories Succeed114ou'll want to speak to each point. 3or @8- we'd add this+ :#nvestors make decisions usin( both of these thin(s. But unless %ou're a world-class stor%teller that can make plain slides come to life- re(ular slides won't cut it. The "how is more adept at tar(etin( both the head s this a smart business0 6an it scale and make mone%0* and the (ut &.m # excited about this0 Does this feel hu(e0*.%tories target the head and the gut.=n(estors make decisions with both.K.Why Stories Succeed11%tories con(ey the 8?...oung startups lack a history of proof but ha(e plenty of purpose.22%tories target the head and the gut.=n(estors make decisions with both.K,Why Stories Succeed11:This is the drivin( factor behind %our pitch. #f %ou're launchin( to simpl% make mone%- most investors won't actuall% (et excited. .t /extAiew- for example- we look for Bauthentic' founders 5 people who identif% a problem and understand their wh%- their mission. ,hen thin(s (et tou(h or challen(es arise- as the% alwa%s do- these founders will run throu(h walls to keep buildin( their businesses. The "how effectivel% conve%s this sense of purpose and succeed-at-all-costs mentalit%.;22%tories target the head and the gut.=n(estors make decisions with both.%tories con(ey the 8?...oung startups lack a history of proof but ha(e plenty of purpose.K,Why Stories Succeed1122%tories ha(e high impact in little time."a>imi@e your short pitch meetings. 33%tories target the head and the gut.=n(estors make decisions with both.%tories con(ey the 8?...oung startups lack a history of proof but ha(e plenty of purpose.KKWhy Stories Succeed1122:"tories shed li(ht on thin(s two sides mi(ht have in common- like shared purpose or common interests. "eed A6s invest in people much more than the% invest in business plans and ideas. The "how delivers a stor% that can 1uickl% (et investors excited about the opportunit%. #f structured properl%- The "how also doesn't re1uire a lot of time to reach that end result. This fits within the constraints of a pitch meetin( and allows for important follow-up 1uestions after.;%tories target the head and the gut.=n(estors make decisions with both.%tories ha(e high impact in little time."a>imi@e your short pitch meetings. 33%tories con(ey the 8?...oung startups lack a history of proof but ha(e plenty of purpose.6ata !oint7!roof6ata !oint7!roof6ata !oint7!roofEarly ResultsKH6ata !oint7!roof6ata !oint7!roof6ata !oint7!roofStories were the most efective means for generating a positive response from investors. Early ResultsKN6ata !oint7!roof6ata !oint7!roof6ata !oint7!roofStories were the most efective means for generating a positive response from investors. Early Results/ote that this slide should present results- makin( ours better b% 4.;KNfor achie(ing traction and distributionOur Unfair AdvantageKQ/ot onl% should the stor% in %our pitch present %our compan% as the inevitable resolution- it should drive home the :unfair advanta(e; ever% investor seeks in entrepreneurs when it comes to actuall% (ainin( traction. #t's not