pitch deck - nov 5
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Crowd-curated* casting for TV, Film and Commercials *Patent pending technology November 2014
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Transcript of pitch deck - nov 5
Crowd-curated* casting for TV, Film and Commercials
*Patent pending technology
November 2014
Union Actors without representation (97%) have virtually no way of applying to premium roles.
Aspiring Actors without connections have no meaningful chance to break into the industry.
Casting Directors have only an artificially small pool of actors to choose from, and a poor filtration system when casting these roles.
Nowhere in this casting process is the social media reach of an actor taken into account.
CASTING TO THE PEOPLE: 01
The Problem
CASTING TO THE PEOPLE: 02
The Solution
A mobile crowdsourced casting application that allows submissions to be done via smartphone in order to:
By opening roles up to the other 97% of Union Actors
To narrow down the best actors for role
Audition by uploading a short video right from your phone
CASTING TO THE PEOPLE: 03
The ProductMobile Optimized Crowd-CurationAudition from Phone
z
CASTING TO THE PEOPLE: 04
Market Size (U.S.)5,000 Active Represented
Union Members
155,000 Active Unrepresented Union Members
1.1+ Million actively pursuing acting in the U.S.
150 Million fame seekers
CASTING TO THE PEOPLE: 05
Revenue ModelPhase 1: Core Power Users
Actors pay $3 to apply to a principal role.
160,000
UNION ACTORS
Represented andunrepresented inU.S. alone
$3
PER ROLE
Average of 5 submissions/month
per person.(low end estimate)
$28.8 M
REVENUE
Annually based on Union actors in U.S.
CASTING TO THE PEOPLE: 06
Revenue ModelPhase 2: Aspiring Actors
Actors pay $3 to apply to commercials and principal roles.
1.1 million
ASPIRING ACTORS
Dedicated actors, represented andunrepresented, in the U.S. alone
$3 $158.4 M
REVENUE
Annually based on Union and aspiring actors in the U.S.
PER ROLE
Average of 4 submissions/month
per person.(low end estimate)
CASTING TO THE PEOPLE: 07
Revenue ModelPhase 3: American Fame Seekers
Fame Seekers pay $3 to apply to commercials and principal roles.
20 + million
FAME SEEKERS
Who would love a walk-on role in their favorite show or a chance to fly to New York to be in a commercial.
$3 $1.4 B
REVENUE
Annually based solely on fame seekers and actors in the U.S.
PER ROLE
Average of 2 submissions/month
per person.(low end estimate)
CASTING TO THE PEOPLE: 08
Revenue ModelPhase 4: Scale Internationally
Actors and Fame Seekers everywhere pay $3 to apply to commercials and principal roles anywhere.
1 Billion
INDIA, CHINA AND BEYOND
It’s a myth that Hollywood isthe biggest movie producer in the world. Mumbai and Shanghai alone will eclipse ourUS numbers
$3 $72 B
REVENUE
Annually based on all actors and fame seekers around the world
PER ROLE
Average of 2 submissions/month
per person.(low end estimate)
CASTING TO THE PEOPLE: 09
Use of Proceeds
Product Design
Product Development
PR & Marketing
Legal Salaries Events
$35,000 $50,000 $50,000
$125,000 $90,000 $35,000
Casting Directors
LA Expansion
$35,000
$80,000
We have an anticipated burn rate of roughly $20,000 per month based on the above expenses.*
*Even with up front expenses we are budgeting for over a year of runway even though we anticipate having all short term (pre Series A) objectives accomplished in the next six months.
CASTING TO THE PEOPLE: 10
Market Adoption
EVENTS PARTNERSHIPS PRESS
New York - Launch Party- Actor Feedback Events- Casting Director Events
Hollywood- Launch Party- Actor Feedback Events- Producer Events
Toronto- Launch Party- Casting Director Events- Actor Feedback Events- Producer Events
CASTING TO THE PEOPLE: 11
Competition
Too many Submissions
Too few submissions
High Quality Roles
Low Quality Roles
High Quality, Crowd-Curated
Submissions
CASTING TO THE PEOPLE: 12
CEO Head of ProductCOO
The Team
● Published author of 3 books on modern marketing
● Consulted major brands like CHANEL, Facebook, SAP
● As seen in dozens of publications including Mashable, Entrepreneur, USA Today
● Started three successful companies: in fashion, art, and alternative energy.
● Substantial management and business development background with significant exposure in traditional and new media.
● Background in Television and Film Production
● Extensive on-set experience
● Previous Product Development at successfully funded technology startup.
AidenLivingston
MitchellCorreia
Jonathan Beirn
Contact Aiden [email protected]
“In the future everyone will be world-famous for 15 minutes”-Andy Warhol
