Pitch Bootcamp The Founder Institute .
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Transcript of Pitch Bootcamp The Founder Institute .
![Page 1: Pitch Bootcamp The Founder Institute .](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649dac5503460f94a9c279/html5/thumbnails/1.jpg)
Pitch Bootcamp
The Founder Institute
http://FI.co/join
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Who Are You?
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Hopefully, Neither
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5 Rules
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Display Confidence
Stand tall
Speak clearly
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Don’t Make Excuses
“I’m tired”
“Let me apologize for…”
“This is my first time…”
“I think that…”
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Avoid Superlatives
“We’re the first…”
“fastest”
“best”
“only”
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Use Data
“big” = bad
“large” = ignorant
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End Strong
What is your ask?
Leave with a slogan.
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Pitch Types
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The Three Pitch Types
Elevator Pitch
• <1 Minute• Every Day• Clear
Competition
• 3-5 Mins• Excite• Structure
Fundraise
• 20-30 Mins• Inform• Data Heavy
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Elevator Pitch
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My company,
is developing
to help
(solve a problem)
(with secret sauce)
(company name)
(a defined offering)
(a target audience)
,
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Easy?No.
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My company,
is developing
to help
find deals online
faster.
Socialista
a social utility
female consumers
,
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State a Simple Offering
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Be Specific
a social utilityIn other words, a regional gas and electric company.
an ecommerce site
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Avoid Buzzwords
mobile social CRMFor SMBs in EMEA over HTTP, of course.
a mobile application
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Skip the Adjectives
a revolutionary serviceFight the power!
backend software
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Specify a Precise Audience
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Identify Demographics
female consumersConsumers, consumers everywhere!
mothers aged 24 to 36
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Specify Your Market
artists and musicians Jugglers, piano players and trained monkeys unite!
unsigned electronic bands
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Clarify the Buyer
large businessesThey are just so large, and they want what I have.
purchasing managers at Fortune 1,000 companies
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My company,
is developing
to help
find deals online
faster.
Socialista
an ecommerce site
mothers aged 24 to 36
,
![Page 25: Pitch Bootcamp The Founder Institute .](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649dac5503460f94a9c279/html5/thumbnails/25.jpg)
Identify a Problem Everyone Understands
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My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
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Add Some Secret Sauce
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My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
with automated ordering for diapers, wipes and other staples.
![Page 29: Pitch Bootcamp The Founder Institute .](https://reader034.fdocuments.us/reader034/viewer/2022051401/56649dac5503460f94a9c279/html5/thumbnails/29.jpg)
Other Examples
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My company,
has developed
to help
TheFunded
an online community website
entrepreneurs seeking venture investment
,
research, rate and review venture capital firms
with subpoena-proof anonymityto encourage accuracy.
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My company,
has created
to help
the Founder Institute
a training and mentoring program
entrepreneurs launching a new startup
,
create meaningful and enduring technology companies
with shared equity that encourages peer support.
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Thank you!
The Founder Institute
http://FI.co/join