MANIAWomen’s Lifestyle Magazine

Sophie Dawson

My Brief…

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You have been commissioned by the Northern Echo to create a new magazine or newspaper product. Your product can be in any style or genre but must be self financed through sales or advertising. You must also produce your magazine for a specified age segment of 16-25 year olds.

How I Intend To Meet The Brief…

- Producing a magazine to be a supplement to the Northern Echo

- This will be aimed at 16-24 year olds

- The product will be self financed through advertising profit

- The product will be suited to the ABC1 audience of the Northern Echo

- This will be a high-quality product, as expected by the Northern Echo’s readers

- Producing a women’s lifestyle magazine with a USP that will fit into the market

Audience Profile…

16 – 24 year olds

Socioeconomic group ABC1

Part of the ‘Trendies’ tribe

Females

Usually students, with part time jobs with low income

Spend around £2 on magazines

Things to consider…- Need to consider secondary audience when creating this product- Includes parents, grandparents, siblings and other Northern Echo

readers- To keep the secondary audience happy there must be…- No taboo language

- No inappropriate content- Articles that will interest the secondary audience- Suitable imagery

Things to consider…- As my product is going to be distributed with a regional

newspaper, this creates some constraints that I need to be aware of

- To comply with the regional audience this product will need to…- Cover as many regional stories as possible- Relate to the area- Have a local feel

Constraints – The PCCThe Press Complaints Committee (PCC) is an independent board that ensures journalists and publications aren’t breaking certain rules. These include things such as harassment, privacy, children and discrimination. These guidelines must be closely followed to avoid the PCC being called in in complaint about a magazine/newspaper. To ensure my product follows the PCC’s regulations I will…

Guidelines to Follow…

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- I will ensure all information included in my magazine is accurate.

- I will not intrude on anyone’s personal or private life when gathering information.

- I will not discriminate to anyone on the basis of age, gender, race etc.

- I will not harass any person to try and gain information for an article.

- I will give everyone a reasonable and fair opportunity to reply to anything they feel is wrong in my product.

Genre Research…- I have chosen to create my product

for the women’s lifestyle genre- This will be inspired by magazines

such as Company, Glamour and Cosmopolitan

- These magazines use bright, girly colours

- Cover topics such as fashion, beauty and hair

- Use a wide range of fonts to keep pages looking interesting

- Use active imagery- Image to text ratio is even

Messy, scrapbook style

Articles on fashion, beauty and hair

Bright, attractive, girly colours

Bold masthead – makes cover stand out

Image to text ratio = mainly images

Wide range of interesting, quirky fonts

Sections of text highlighted and circled to grab attention

Commercial Viability…

36%

10%

54%

Editorial PersonnelEquipmentPrinting

This is the expenditure for my magazine. It is split between editorial personnel that I will need to hire, equipment costs and printing costs.

Commercial Viability…£5040

£3149.20

£1890.80

Advertising Income

Expenditure

Overall Profit

Distribution…- Distributed as a supplement magazine to the

Northern Echo- 12,000 16 page magazines on 170 gsm. Coated

paper

- Cheaper to distribute- Likely to reach target audience - Survey shows people are more likely to read a

supplement magazine rather than free product- Easier to build client base as already have ready

made clients with Northern Echo

- Needs to stand out so doesn’t mix with rest of paper

- May not reach full target audience unless it is passed on from other family members/friends

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Mock Ups…

Too much text.. Prefer more images

Like the breakout boxes – help separate the text…

Highlighted sections helps text stand out

Need either more little pictures or a big picture…

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“Mock Ups… Picture is a statement… it

stands out

Article too long…

Like the red accents…

“Like the pattern in the background…

My Product…

- Triple page article on young models and the legislation there is to support them

- Informative article- Bright colours- Messy, collage

style similar to Company Magazine

- 50:50 image to text ratio

My Product…

- Triple page article on the evolution of fashion

- Looks at trends from different eras

- Will also include information about music and culture from these decades

- Informative article- Scrapbook style

similar to Company Magazine

- More images than text

My Product…

- Double page spread on tattoos and other types of body modification

- Debate article arguing for and against tattoos

- Will discuss how tattoos affect aspects in life such as job prospects and argue whether this is fair or not

- 50:50 image to text ratio

My Product…

- Single page mini article

- Monthly feature named ‘City of the Month’

- Will be a collage page with a different city each month

- Will discuss style, culture and landmarks in that city

- Mainly images but with text split into sections

Thank You