PitchWeezer – UndoneMusic video, digipack and advertRoxi, Will, George and Liz

Chosen Band

The band we have chosen to use is Weezer. We feel that Weezer are a very conventional rock band but carry some genre-challenging elements when it comes to their videos. This can be seen in the song Buddy Holly where the band re-enacts a scene in happy days (Synergy) and the song we’ve chosen Undone – The Sweater Song, where the entire video has been done in one shot. This gives us the opportunity to create a digipak for a very-conventional band which also allows us to experiment and be creative with the video itself.

Audience ProfileOur average target audience member is a male teenager, between the ages of 16 and 19 as this was the average age given by people who answered our survey. They are fans of alternative, indie and rock music, as these genres are all fairly similar and were the genres that the most amounts of people who took the survey said they liked. Of the people we surveyed, most people answered that they watch 0-4 music videos a week, so our average audience member would not be a person who watches loads of music videos, but when they do they do not mind whether or not a music video has a storyline. They do not like music videos to outlast the length of the song, and they like music videos to have comical and humorous aspects, as well as video of live performance of the song. From the survey responses it would appear that our average target audience member would be interested in watching a music video if there was something unique or special about it that would appeal to them. Examples of bands that they listen to are Weezer and Radiohead.

Synopsis Begins with the drummer sat alone, throughout the instrumental intro to the song the band set up their instruments.Throughout the song we see the band at different stages in their careers.There are 4 sets:• 1.       The garage• 2.       A recording studio• 3.       Green screen TV show room• 4.       On stage, live performance Our music video shows a band’s rise to fame. It begins with a band performing their song in a garage. One long smooth shot twists around the band as they perform. We then cut to the studio, where the band is recording their song – one of them is playing the guitar and the others are at the mixing desk. Next we see them having their pictures taken up against a brick wall, fast editing shows them in different poses. After the photo shoot they are shown preparing to go on a chat show called “Rockstar Hour”, when they go on there is a montage of different TVs being turned on and tuned in to the interview. Finally we see them performing the last part of their song at a live venue. When the song ends they walk off camera in the garage which shows that the video was just a distant dream of fame which every garage band seeks.

Digipak design

1st draft Rough prototype

Outside

Inside Inside

Outside

Shooting Schedule

Time

Activity Location Cast/Crew Resources Shots

9:00 Collect equipment York College   Camera, tripod N/A9:15 Shooting for recording studio

scene (0.51-1.16 )York College –Recording Studio

  Camera, tripod, musical instruments (guitars and drums) and microphone

1-2

10:00

Shooting for photo shoot scene (1.16-1.54)

York College – Brick Wall

  Camera, tripod, Guitar and microphone

3-4

10:30

Shooting scenes before interview (1.54-2.19)

York College – Green screen room

  Camera, tripod 1-2

11:00

Shooting Interview (2.19-3.07) York College –Green screen room

  Camera, tripod, table/desk, chairs

1-2

11:30

Shooting Live performance (3.07-4.06)

 York College – Alan Ayckbourne

  Camera, tripod, microphone, guitars and drums

1-2

14:00

Shooting opening in garage (0.00-0.51)

Roxi’s garage

  Camera. tripod, microphone, guitars and drums

1-2

14:30

Shooting Ending in garage (4.06)

Roxi’s garage

  Camera. tripod, microphone, guitars and drums

1-2

15:00

Shooting television for interview (2.19-3.07)

Roxi’s house   Camera, tripod and television

1-2

Shooting ScheduleClient: WeezerProject: Undone – The Sweater Song

Locations

Recording Studio:Green Screen Room:

Outside York College (against brick wall)

Garage:

Live Venue:

Storyboards

Storyboards

Storyboards

Storyboards

Why the idea works

The idea works because we are combining conventional, genre-specific elements with some unconventional ones which gives the typical Weezer finish to our promotional package. We have kept the typical photo-shoot album cover and live performance of the band, but like the generic video Weezer releases, it does contain subtle ‘humorous’ aspects in the music video too. We have chosen to follow the style of Weezer’s promotional package as a standard because it seems they use it as a guideline for each video and album, making it only seem a true Weezer product if we abide by their conventions.