Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of...

5
Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019

Transcript of Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of...

Page 1: Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019. Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Pirkko Laitinen, Chief Marketing Officer

Platform Of Trust / September 12th, 2019

Page 2: Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019. Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Businesses and cities that want to utilize data have been forced into integration hell. Until now.

Typically one integration project takes weeksand costs tens of thousands of euros. Typicallyone integration is not enough to solve theproblem at hand.

Cities tend to do innovations and experimentsin vertical projects that look at data from theirown perspective.

Today, 80% of costs are psent on actions thataim to make the data usable and only 20% on actions that create value.

Generating understanding and knowledge of data is vital for any future business and city.

@pirkkolaitinen

Page 3: Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019. Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows @pirkkolaitinen

Energy – Groundwater –Outdoor and indoor conditions – Parking –

People flow – Lighting – Citizenfeedback – Citizen happiness –

Transportation –Property management – Leadership –

Urban planning – Security –Education – Traffic – Infrastructure –

Biotech – Greentech – Maintenance –Recycling – Health –

Waste management – Events –Tourism – and so on…

Artificial intelligence, mahcinelearning, and future technologies need

machine-readable data.

Page 4: Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019. Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Competitive advantage for tomorrow´s cities relies on data.Data platforms and APIs do this for you and your stakeholders.

@pirkkolaitinen

Page 5: Pirkko Laitinen, Chief Marketing Officer · Pirkko Laitinen, Chief Marketing Officer Platform Of Trust / September 12th, 2019. Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

PIRKKO LAITINEN,

Chief Marketing Officer

[email protected]

+358 45 676 4842@pirkkolaitinen