Pirate energy presentation
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Transcript of Pirate energy presentation
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Blue Matrix Labs specializes in creating innovative consumer products across multiple genres. Our product development and manufacturing capabilities center around excellence and a passion for creativity.
The products we develop extend across industries such as food and beverage; residential and commercial appliances; casual plush furniture and novel toys.
We look to provide high quality, lifestyle changing innovations to everyday people that strive to be different!
Veteran-owned and operated – Austin, Texas
Confidential 3
SHAGS is the ultimate in super plush, casual furniture
• Targeted for kids to young adults, SHAGS has
mastered the art of science for comfort.
• Soft, plush and brightly colored, SHAGS are a
perfect, FUN way of hanging out.
Pirate Energy is cocktail-themed energy shots.
• Packaged in mini 50ML plastic bottles with a
unique screw cap and excise stamp.
• Flavors include Margarita, Hurricane, Mojito, Pina
Colada, Pirate Punch and others.
Paradise Beverage is geared to energize the category by
utilizing unique and edgy brands such as Pirate Energy:
• From energy shots to slim can carbonated items,
Paradise will add growth to this exploding category
iWich is a state of the art, high tech, automated
appliance brand that will reshape today’s kitchens.
• iWich utilizes individually packed, spreadable
components called iPaks, that are dispensed
automatically onto a slice of bread in seconds.
This brand of state of the art, industry-
changing toys uses snap and seal
technology to create a self-sealing water
balloon.
• Hyrdo Toys entire line of toys will form
around this new innovation.
Innovation in Motion
Category Overview
Energy Shot Category -7.2% vs. YAG
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$1.2 BILLION CATEGORY2014 YTD
$ SALES RANK
SHARE
Confidential 6
YEAR OVER YEAR COMPARISON
$ SALES RANK
DEMOGRAPHIC TARGET
Confidential 7
Confidential 8
Counter racks available
Features of Pirate EnergyDelicious cocktail-inspired flavors
Fast, effective pick-me-up
Hours of energy
B-vitamins and amino acids
Can be added to your favorite
cocktails
Confidential 9
National Exposure and Mentions
10Innovation drives trial and incremental sales
National Exposure and Mentions
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Pirate Energy will be part of a NATIONAL RADIO program
Utilizing Cumulus Radio Media and Personality Spots
THE JIM ROME SHOW
2014-2015 MARKETING EVENTS
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Targeted Billboards throughout key markets
including Austin, Dallas and Houston Texas
Dwarf Car Racing Sponsor
Pirate Energy Street Team Events
ARCA Series Driver
Austin Wayne Self
Spec’s Logo
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2014-2015 MARKETING EVENTS
Local Event Marketing
and more…..
Display Racks
Pirate Energy
Rack Option 2
Sturdy Wire Design
Cooler Rack
Holds 12 Units
Suction cups
Inside or Out
Pirate Energy
Rack Option 1
Sturdy PVC Design
Front End or Shelf Rack
Holds 2 Boxes or 24 Units
DISPLAY SHIPPER
Confidential 15
3 Flavor3 Shelves
108 Bottles/SalesImpulse/Instant Consumable
$270+ revenue driver$108+ profit driver
MargaritaPirate Punch
Hurricane
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Distribution gained – Since July 1, 2014
Pirate Energy Shots have gained over 1100 new locations driving new innovation, flavors
and excitement to a stale category driven by one player
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1100+ locations
Confidential 18
Distribution gained – Since July 1, 2014
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Program Offering
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• Instant consumable with small size / single serve
• Relevant, marketed toward customer of the future
• Shoot it or Mix it
• Wine/Spirits/Beer Aisle Display Racks/Shippers
• Better tasting!
• Incremental and impulse buy
• Heavy-up Marketing Plan
Find out more www.pirate-energy.com or @PirateNergy
Add innovation to your assortment!