Pipelining, With a Twist: Engaging Your Hiring Managers in Sourcing | Talent Connect London 2014
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Transcript of Pipelining, With a Twist: Engaging Your Hiring Managers in Sourcing | Talent Connect London 2014
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Lindsay Browning Head of Talent Acquisition, EMEA
Talent Pipeline with a Twist
#intalent
Charlotte Harris Global Head of Recruitment
Regus Group plc
Niki Brooks Regus Express Recruitment BP
Regus Group plc
Frank Hattann SMB Sales Director, EMEA
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Our Story The Importance of Pipeline to Scale
#intalent
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#intalent
Where we’re going now THE REGUS STORY
Universities
Railway Stations
City Centres t Hotels
Airports
Retail
Community Centres
Business Parks
Home Workers
Service Stations
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Partnerships Together Talent Is Your Number 1 Priority
#intalent
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“We need to hire ASAP, what candidates do we have in our pipeline?”
“We haven’t been pipelining”
Addressable Market-not identifying and optimising key talent pools. HM & Recruiter
starts from scratch.
“We’ve spoken to a couple of potentials
already” Met for coffee, pre-screened. Exploring conversations have happened. Start discussions.
“We have candidates who are in “Talent Tribes” and we are engaging them.”
Hiring Manager and Recruiter have collaborated on managing
‘Talent Tribes’ and together have
CoActively engaged &
Interviewed talent.
#intalent
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IDENTIFY
COMMUNICATE
MANAGE & SELECT
CLOSE & ONBOARD
Hiring Manager Recruiter
CoAc?ve Funnel Approach
#intalent
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Hiring pre 2013
“HR don’t recruit people fast enough for us.”
#intalent
geographic regions: UK, EMEA, APAC & Americas
No system No process No employer brand
4
Centralised staffing teams in each region.
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#intalent
What to do?
ENABLE the
hiring
managers
SIMPLIFY the
process
Make it
SCALABLE
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Now, Focus on the Core Engagement Collaboration, Communication and Consistency
#intalent
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We can assess each candidate’s relative skillset alignment and interest* in LinkedIn to determine a
strategy for approaching them M
ore
Inte
rest
Le
ss In
tere
st
Higher Skill Alignment Lower Skill Alignment
Core Candidates Other Potential
Deprioritise Branding Opportunity
How aligned is their skillset?
Are
they
inte
rest
ed in
Lin
kedI
n?
Relatively high interest and lower aligned skillset – perhaps a fit for
another role?
Have they been InMailed yet?
Relatively higher skillset alignment but lower interest – focus on
building this relationship
Relatively lower interest and aligned skillset
*Skillset alignment is measured using SSI and interest in LinkedIn is measured using Talent Brand Engagement to assess if they have engaged with LinkedIn as an employer on our platform. #intalent
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Pipeline Technology
#intalent
Naming How many? Talent Tribes
Skills (Java, Mobile)
Business Units Amount? Keywords (language)
LinkedIn Referrals Recruiter
Job Boards
Willing to relocate Compensation
Availability
New Prospect Outreach Underway
Future Prospect Not a fit
Moved to ATS
Projects Tags Custom Fields Sources Status
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Managing Long Term Relationships
#intalent
Follow Up is critical!
Share relevant
information
Send regular updates
Invite to events
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#intalent
The Brand Brought to Life
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Engagement – hiring manager toolkits
New on line training for the recruitment system: 1
2
3
Advertising Toolkit, new collateral available:
Careers Website improved and developed #intalent
Improved tools, New languages and Thousands of candidates that want to work for Regus!
The localisation of Recruitment is now truly global, with hiring managers in 94 countries selecting their own Talent. We have improved our online training and advertising toolkits and all are available in 14 languages.
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Measurements of Success
#intalent
Relationships Matter and Revenue Impact
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Long term payoff
Stakeholder Advocacy
#intalent
Short Term Investment
Gain buy in with internal stakeholders
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Success Metrics
#intalent
Growth Metrics
Results Metrics Engagement Metrics
Activity Metrics • Lead growth/Profiles Saved • Activity growth (Recruiter usage) • InMail response growth
• # of HM Searches • # of Tags/Sources/Status by user • % InMail response rate
• # Hired through HM Engagement • Reduced Time to Hire • Impact in Revenue
• % of HM Engaging With Talent Potentials • # of Prospects in Talent Tribe • HM sharing profiles with each other
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Hiring Manager Survey
#intalent
46% of HMs found the hiring process change from HR taking control of it themselves simple.
71% of HMs did not think anything could have been done better to ease their transition into the RMS.
66%
“Nothing could have been done better – time and experience is enough.”
of HMs found the training that they were given helpful.
“I did go back over it a second time when I was actually in the process of hiring a person rather than just watching the training and I found that it hit all the areas.”
91% of HM opened requisitions on the system with no questions or problems and 92% of these successfully moved candidates through the correct HR status’s on the system.
43% of HM believe that the pre-screening process for candidates is successful, 45% are not sure.
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How is this possible when we have a million other roles to fill?
Prioritising, Visibility and Planning
#intalent
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Key Take-Aways
#intalent
Partnerships-Stakeholder Buy In?
Engagement-How to Hook?
Measurements of Success-Impact?
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