Pipeline Summit: How to merge Content and Paid Traffic to make Sales
20
CONTENT + PAID TRAFFIC = $$$ by Ewa Wysocka & Samuel P.N. Cook
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Transcript of Pipeline Summit: How to merge Content and Paid Traffic to make Sales
Who are we?
● Good Tribe Consulting (Ewa)
● James Cook Media (Sam)
● Traffic & Conversion Meetup
(Seminars, Workshops and
Masterminds)
● Strategy & Psychology of
Online Sales First! (Tools
and Technology Second)
Webinar Campaign
FB video adsFB retargeting to video watchers
ONLY FB retargeting to Webinar
Signups ONLY
Case #2
● B2B Business Training
● LTV = $10 903 (a line of
Business Coaching
Products: main product,
upsells and downsells)
● CAC should be max $3 654