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The rgani!ational Conte"t#

$trategy, $tructure, and Culture

Chapter 2

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Pro%ects and rgani!ational $trategy

$trategic &anage&ent ' the science o((or&ulating, i&ple&enting and e)aluating cross-functional decisionsthat enable an

organizationto achie)e its objectives.

Consists o(# *e)eloping )ision and &ission state&ents

+or&ulating, i&ple&enting and e)aluating aing cross (unctional decisions

chie)ing ob%ecti)es

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Pro%ects e(lect $trategy

A firm wishing to may have a project

rede)elop products or processes, to reengineer products or processes.

change strategic direction or productport(olio con(iguration,

to create ne product lines.

i&pro)e cross-organi!ationalco&&unication e((iciency

to install an enterprise IT syste&.

Pro%ects are stepping stoneso( corporate strategy

The (ir&3s strategic de)elop&ent is a driving force

behind pro%ect de)elop&ent

$o&e e"a&ples include#

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elationship o( $trategic Ele&ents

+ig 2.1

ission

b%ecti)es

5oals Progra&s$trategy

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$taeholder anage&ent

$taeholders are all individuals or groupsho ha)ean active stakein the pro%ect and can potentially i&pact,eitherpositively or negatively, its de)elop&ent.

$ets o( pro%ect staeholders include#

Internal Stakeholders Top &anage&ent

ccountant

ther (unctional &anagers

Pro%ect tea& &e&bers

External Stakeholders Clients

Co&petitors

$uppliers

En)iron&ental, political, consu&er,

and other inter)enor groups

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Pro%ect $taeholder elationships

ClientsProject

Manager

ther

!"nctional

Managers

External

Environment

Project

#eamAcco"ntant

#op

Management

Parentrgani$ation

+ig 2./

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anaging $taeholders

1. ssess the en)iron&ent

2. Identi(y the goals o( the principal actors

/. ssess your on capabilities

4. *e(ine the proble&

6. *e)elop solutions

7. Test and re(ine the solutions

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Pro%ect $taeholder anage&ent Cycle

+ig 2.4

Pro%ect

anage&ent Tea&

Identi(y$taeholders

5ather In(or&ation

on $taeholders

*eter&ine

$taeholder

$trengths

:eanesses

I&ple&ent

$taeholder

anage&ent

$trategy

Identi(y

$taeholders3

ission

Predict

$taeholder

;eha)ior

Identi(y$taeholder

$trategy

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