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Pinterest: The big picture

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About Pinterest •  Founded in March 2010

•  70 million users

•  3rd most popular social media site

•  2nd highest number of social referrals

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Why choose Pinterest? •  Showcases visual content in a unique way

•  80% of all pins are repins

•  75% of all usage is from a mobile device

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Pinterest lingo •  Profile •  Board •  Pin •  Feed •  Pin button •  Repin •  Like •  Follow (User/Board)

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Anatomy of a pin •  Image •  Caption •  Source •  Edit function •  Favorite

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The lifecycle of a pin •  The pin is born •  The repin •  The discovery •  The click-through

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New: Missouri State Pinterest!

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Missouri State’s Pinterest •  Target audience:

•  Prospective students •  Current students •  Alumni

•  Less formal and showcases our brand’s personality

•  Opportunities for collaborative boards with University units

•  Boards: •  Follow Your Passion •  Find Your Place •  BearWear, BearWhere? •  As Seen on Instagram •  #GoMaroon •  Maroonalicious! •  How Sweet Missouri State •  Life in #SGF •  Da Bears •  Bear Cubs •  Tailgating tips for BearFest

Village

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Collaboration boards •  We are interested in

collaborating with University units on topic-specific boards

•  Email CWendelStevenson@missouristate.edu

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Pinterest Best Practices •  Be aware of image resizing standards •  Share videos from YouTube or Vimeo •  Provide clear captions •  Direct to a source •  Give credit when applicable

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QUESTIONS ???