Pinterest Rich Pins By Brittany Richter
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Transcript of Pinterest Rich Pins By Brittany Richter
PINTEREST RICH PINS Brittany Richter Supervisor, US Social Regional Leads
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
AGENDA
1. Moments Mentality
2. Structured Mark Up & Rich Pins
3. Amplify
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
MOMENTS
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
STRUCTURED MARKUP
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS Rich pins add schema?c markup that allow for extra informa?on to live within the pin itself.
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS – RECIPE PINS
• Website • Title, quick facts • Ingredients, etc.
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS – ARTICLE PINS
• Title, Author, Publisher • Short descripBon
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS – MOVIE PINS
• Where to find it/more informaBon • RaBng • Director, Cast, etc.
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS – PLACE PINS
• Map • Address • Phone number
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
RICH PINS – PRODUCT PINS
• Where to find it / whether it is in stock • Price
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
1. Add metatags to your site
2. Validate hEps://developers.pinterest.com/rich_pins/validator/
3. Preview pins
4. Apply to get them approved
RICH PINS – GETTING STARTED
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
AMPLIFY
Copyright © 2012, iProspect, Inc. All rights reserved.
Driving Digital Performance
KEY TAKEAWAYS & ACTION ITEMS
• Define your business goal, your target audience and the desired user behavior – this will help you determine which rich pins make the most sense.
• Get started with schemaBc mark up for rich pins -‐
hEp://schema.org/docs/gs.html • Sign up for promoted pins so that when they are ready, you’re the
first to know -‐hEp://business.pinterest.com/en/promoted-‐pins. Test it: hEp://www.google.com/webmasters/tools/richsnippets
• Subscribe to the Pinterest business blog to stay up to date on latest
case studies, best in class examples, and changes to the plaQorm – Pinterest wants you to be successful on their plaQorm, so let them help you! hEp://business.pinterest.com/en /hEp://business.pinterest.com/en/blog