Where Communityand Lifestyle Enclaves

Converge

Greta DohlApple, Google, Facebook

Bellah & Habits of the Heart

Communities vs. Lifestyle Enclaves

Community: Organic & Location Based

“Those you rub shoulders with”

Enclaves: Chosen & Interest Based

“Those with the same hobbies”

WHAT IS PINTEREST?WHAT IS PINTEREST?

Pinterest is a social bookmarking site where users collect and

share photos of their favorite events, interests

and hobbies.

One of the fastest growing social networks online, Pinterest is the third-largest such

network behind only Facebook and Twitter. The start-up recently closed a $120 million round of funding and is looking to expand

into overseas markets such as France, Germany and Japan.

http://mashable.com/category/pinterest/

WHAT IS PINTEREST?WHAT IS PINTEREST?

Online EtiquetteOnline Etiquette• Please be kind and remember that there are people on

the other end of your comments.• We think authenticity – expressing who you really are

and what you really like is more important than getting lots of followers.

• Encourage artists to create great work by linking back to their pages and leaving polite comments if you see anything that isn’t correctly credited.

• If you see porn, hateful stuff, or anything that encourage people to hurt themselves, please let us know!

• Pinterest is a growing changing community, so there will sometimes be bumps along the way. Please let us know what’s working and what’s not.

News Articles

• Pinterest, Tumblr and the Trouble With ‘Curation’ -- nytimes.com

• Pinterest changes the way brides plan their weddings -- usatoday.com

• Why Pinterest is so Addictive -- fastcompany.com

Organized InterestsOrganized Interests

Organized InterestsOrganized Interests

PopularPopular

My HomefeedMy Homefeed

““Explore Interest”Explore Interest”

Categories as Lifestyle EnclavesCategories as Lifestyle Enclaves

My HomefeedMy Homefeed

Sorted Lifestyle EnclavesSorted Lifestyle Enclaves

Individualized CommunityIndividualized Community

Thanks for listening!

Lifestyle-Community