SocialMediaMarke-ng:InstagramandPinterestInstructor:NataschaThomson@NaThomson

|3Source:ProDemoSiteAnaly;cs.com.

Global

|4

Global

Source:Alexa.com.

|5

Global

|6

Source:Sta;sta.com.

Demographics(2011/12)

FullInfograpic:hEps://www.pinterest.com/pin/235383517994783625/

hEp://blog.alivenow.in/2012/05/infographic-what-is-big-deal-with.html

USA

|8Source:Retaildive.com.

Pinterest101:EndUser

1.  IntheUSA,majorityofusersarewomen2.  Populartopicsinclude:fashion,arts&craHs,furniture3.  Youcancreateaboardtoselectitemsyoulikeormight

wanttopurchase(foryourhouseortoplanawedding)4.  How?Setupyouraccount&createboards5.   Sharepicturesfromthewebtoyourboards–theirwillbe

automa;cbacklinkstothewebsitethepicturewassharedfrom

6.   Uploadpictures&addURLsbacktoyoursite–thereis7.  Pinterestdrivesveryhighreferraltraffic8.   Engagewithotherusers:like,comment,share

10

MyPinterestPage

|11

ONEOFMYBOARDS:SOCIALMEDIA

12

PINTEREST:CHAT

13

SAVEPINSFROMOTHERBOARDS&FOLLOW

Pinterest101:Business

1.  Setupboardstoshowcaseyourproductsoryourcompanyculture(dependingongoals)

2.  Createcataloguesthatlinkbacktoyourwebsitesopeoplecanpurchase

3.  Setupashoppingcart4.  Adver;se(manyop;onsincludingsearch&

retarge;ng)5.  Runcontestsandpromo;onstoengage6.  Takeadvantageofhighreferraltraffic7.   Encouragesharingofyourpins

|15

hEps://www.agorapulse.com/blog/pinterest-analy;cs-metrics

Pinterest:BusinessAccounts(comewithanaly;cs&adver;singop;ons)

16

BestPrac-ceExamples

Pinterest:NataschaThomson

23

24

Pinterest:MaerskLine

25

B2C:WHOLEFOODS

26

B2B:IBM

27

B2C:FASHION

28

B2B/B2C:OFFICEFURNITURE

B2C:GAP

hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

Analy;cs

hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

PinterestAnaly-csComeFreewithBusinessAccountsorPayfora3rdPartyTool

hEps://business.pinterest.com/sites/business/files/pinterest-ads-manager-guide.pdf

WhattoMeasure

BestPrac-ceExamples

|36

Global

USA

|38

|39

USA

41

42

INSTAGRAMONDESKTOP

TheApp

It’sAllAbouttheApp

AppsfortheApp:Filtersarepopular

TakeaPicture,ApplyFilter,AddCap-on>UseHashtags

Profile&Following1.  MyInstagramProfilepage2.  No;fica;onthatmyfriendDanieljoinedInstagram3.  Ifollowedhim.No;fica;onthathefollowedmeback

Commen-ng&Sharing

Instagram101:EndUser

1.  InstagramisownedbyFacebook2.  It’sallaboutpos-ngpictures&videos3.  Peoplelovethephotofilterop;ons4.  Usehashtagsandtagpeople5.   Followfriends&companies6.   Shareyoursandtheirpictures7.   Commentonposts8.  Youcanalsogeo-targetyourpostsPS:YoucanlookatprofilesonDesktopbutnotpost

INSTAGRAMVIDEO•  You can

create videos up to 60 seconds long

Instagram101:Business

1.   Createanaccounttopostpicturesofeitheryourbusiness,causesyousupport,cultureoranythingthatrelatesbacktoyourmission

2.   PostGREATpictures(quality&topics)3.   Adver-se4.  Runcontests,promo;ons&campaigns5.   Engagewithusersinyourtargetaudience6.  Postregularly;consistencymaEers

WATCHTHEVIDEOHTTPS://BUSINESS.INSTAGRAM.COM/

WATCHTHEVIDEOHTTPS://BUSINESS.INSTAGRAM.COM/

INSTAGRAMHASHTAGS

•  You can add up to 30 hashtags with every post on Instagram – most use 3-10

•  Research hashtags that have a good amount of results (over 5K)

•  Think about what your customers will be looking for

•  Tap into popular existing hashtags: #tbt, #instagood, #photooftheday, #nofilter, #foodstagram

BestPrac-ceExamples

B2B:MaerskLine

58

B2CPost:Yerdle>WithComments

PersolSunglassesonInstagram

60

61

62

PersolCampaign:Engagement

•  ThecampaignputsusersintheshoesofFrankieMalone,arebelseekingtooverthrowaregimethathasoutlawedfreethoughtandstampedoutindividuality.

•  IllustratorJonathanBartleEisdrawingthenewscenesameruserscollec-velyvote,withlikes,forhowthestoryshouldproceed.

63

BrandEngagement:Lucy’s(Ac-veWear)1.  Friendpostedpicturewith#LucyLetsGoHashtag2.  LucymonitorsInstagram&askstofeaturepost3.  Friendresponds

INSTAGRAMMEASUREMENT

66

JOINMEETUPSTOLEARNMORE

hEp://www.meetup.com/Startup-Growth-Marke;ng-SF/events/232218986/

NataschaThomsonNaThomson@Marke;ngXLerator.com@NaThomson+1(925)519-8111Marke-ngXLerator.com

Over15yearsofglobalmarke-ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlassCyberSolu;ons.