What is the interest in

Pinterest?

Pinterest is a pinboard-style social photo sharing network

Discover photos you love or are inspired by

Organize them into thematic pinboard

Share them easily with your friends

Pinterest isn’t really about crafts – it’s about aspirations.

So what’s the big deal?

Pinterest hit 10 million U.S. monthly unique visitors, faster than any independent site in history

And is the 3rd most popular social network in the United States

10.4 million registered users9 million monthly Facebook

connected users

Daily users have increased by more than 145% since

the start of 2012

In October 2011 the website of Time, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook

America’s spend more timeon

Pinterest than

Facebook

Ladies Love Pinning

80% women20% men

Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined.

Beginning last summer, Pinterest became the top social referrer for marthastewartweddings.com and

marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined.

so let’s get started

So you’ve set up your profile.

Now what?

How to pin things

pinning tips for brands

Top 10 Categories on Pinterest1. Home (17.2%)

2. Arts and Crafts (12.4%)3. Style/Fashion (11.7%)

4. Food (10.5%)5. Inspiration/Education (9.0%)

6. Holidays/Seasonal (3.9%)7. Humor (2.1%)

8. Products (2.1%)9. Travel (1.9%)10. Kids (1.8%)

Can’t pin from

Facebook or

flash sites

You can pin videos

from YouTube and

now Vimeo

Don’t be selfish - pin images from various sources – not just your site, that’s boring

Use keywords in descriptions to improve discovery of your pins

Be nice

Credit your sources (link back when applicable)

Create boards that reflect brands essence, design, inspiration for products and services or company culture

Comes down to traditional SEO and link building.

Link to your Pinterest profile from places like Facebook, Twitter, your primary website, associated blogs and any guest articles you write and publish on the web.

Re-pin, favorite and comment other users pins

Use keywords to make your pins easy to find

Run Pinterest Contest

Generating Traffic

Pinning text

Short answer – not really

Alternatives are:

Snapito – a service that allows you to pin a screenshot of a website (snapito.com)

Pin A Quote – grab text from off a website and Pin A Quote will transform it into an attractive graphic for you to pin. Text should be very short. (pinaquote.com)

CopyrightShort answer – no one should be pinning your images without proper permission

Reality – people will still do it

Pros : most will provide linkback’s to your website or Flickr account (where they obtained the photo) which will drive traffic to you

Cons: there is the possibility someone could repin from a google image search or repin one of you images and delete the link

Proper Pinterest etiquet says to always provide linkbacks and credit your sources

Photographers can monitor whether their images have been "pinned" by adding their domain name to the following address:

http://pinterest.com/source/YOUR_DOMAIN_NAME.COM/.

They can also add the following line of code to their site to prevent people from repinning their images: < meta name="pinterest" content="nopin" />.

Another option – include a watermark on your photos and let people pin them – that way they will always carry your name/brand

Thanks!@anniecolellaacolella@GoNewport.com